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Alexander Falatovich

Top 5 Cybersecurity Trends to Watch Out for in 2023 Staying Vigilant in Today’s Digital World By Alexander Falatovich, Senior Cyber Security Threat Analyst, Identity Digital In today’s digital world, cybersecurity is more important than ever. With the rise of new technologies and increased internet use, cybercriminals have more opportunities to exploit vulnerabilities and steal sensitive data. As we move into 2023, we can expect a continuation of existing cybersecurity threats and the emergence of new threats that use the latest technologies. Here are five cybersecurity trends that we are likely to see in 2023. Use of generative AI tools. The use of generative AI tools, such as ChatGPT, is on the rise. These tools make it easier for cybercriminals to create malware and phishing lures, even with limited technical skills. As a result, we can expect more sophisticated attacks that are harder to detect. It’s important to note that while generative AI tools can be used for both legitimate and malicious purposes, the key is to be aware of the potential risks and take the necessary precautions to mitigate them. To combat this threat, companies need to focus on security awareness training for employees, coupled with protection at the edges of their network to reduce inbound attacks and block outbound traffic related to successful infiltration. Smishing attacks. Smishing attacks have become increasingly common in recent years, with cybercriminals taking advantage of the prevalence of mobile devices and the increasing use of text messaging for business communications. These attacks are similar to traditional phishing attacks, but instead of being delivered via email, they are sent as text messages to the victim’s mobile device. Smishing attacks trick the victim into divulging sensitive information or clicking on a malicious link. In 2022, smishing attacks saw a significant rise, which is expected to continue in 2023. With more people working remotely and using personal devices for work purposes, cybercriminals are taking advantage of the increased attack surface to target employees and gain access to sensitive information. To reduce the risk of smishing attacks, companies should implement strong authentication protocols, such as multi-factor authentication (MFA), to ensure that employees are who they say they are when accessing sensitive information. Additionally, companies should educate employees on the importance of staying vigilant and cautious when receiving text messages from unknown sources. It’s also important to keep mobile device software updated and install security software on these devices to help detect and prevent smishing attacks. By taking these steps, companies can reduce the risk of smishing attacks and protect themselves and their employees from cyber threats. Expansion of Multi-Factor Authentication attacks. In 2023, we expect to see an increase in multi-factor authentication or “MFA” attacks, particularly in push spam and man-in-the-middle attacks. In push spam attacks, the attacker sends many push notifications, overwhelming the user and tricking them into approving these, which then gives the attacker access to the user’s account. In man-in-the-middle attacks, the attacker intercepts the user and server communication and obtains the user’s authentication information. To combat these attacks, developers will likely move towards more resilient forms of additional authentication, such as hardware tokens. Hardware tokens generate a unique, one-time password that must be entered along with a user’s regular login credentials. This provides an additional layer of security, as the password changes every time the user logs in, making it harder for attackers to access the user’s account. Additionally, companies should educate their employees on the importance of not approving push notifications or entering authentication information in unsolicited pop-ups. They should also implement proper security measures to prevent man-in-the-middle attacks, such as encrypting communication channels and monitoring suspicious activity. Increased package impersonation attacks. Supply chain attacks have become an increasingly prevalent method cybercriminals employ to compromise systems and gain access to sensitive data. In 2023, we expect an increase in package impersonation attacks via public repositories. These attacks involve cybercriminals creating fake packages that mimic legitimate ones in public repositories such as NPM, RubyGems, and PyPI. When developers unknowingly download these fake packages, they inadvertently install malware or other malicious code onto their systems. These attacks can have serious consequences, allowing cybercriminals access to sensitive data and compromise systems. To reduce the risk of these attacks, companies must expand verification and software composition analysis to identify threats. Verification involves ensuring the downloaded package is genuine, not fake or malicious. Companies should implement verification procedures that check the package’s cryptographic signatures and authenticate their sources. They should also verify the package’s integrity and dependencies to ensure they have not been tampered with. Software composition analysis involves examining the package’s components and dependencies to identify any vulnerabilities or security issues. Companies should conduct a thorough analysis of software composition to detect suspicious or malicious code within their packages. Increased attacks focusing on APIs APIs (Application Programming Interfaces) have become essential in modern software development, allowing applications to interact with each other and share data. However, this increased reliance on APIs has also led to attacks focusing on insecure APIs. Cybercriminals can exploit vulnerabilities in APIs to steal data, compromise systems, or launch attacks on other applications or networks. In 2023, we expect more sophisticated attacks that target APIs. These attacks may exploit vulnerabilities such as SQL injection, cross-site scripting (XSS), or other injection-based attacks that someone can use to access sensitive data or compromise systems. Cybercriminals may also use social engineering tactics to trick users into divulging sensitive information or accessing malicious APIs. To combat this threat, companies should implement strong authentication protocols, such as OAuth, to control access to their APIs. They should also regularly review their access control lists to ensure that only authorized users can access their APIs. Proper encryption of API data, such as using Transport Layer Security (TLS) or Secure Sockets Layer (SSL), can also help to protect sensitive data in transit. In addition, Companies should perform regular vulnerability assessments and penetration testing to identify and address any vulnerabilities in their APIs. This testing should include both manual and

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Dr. Sahar Hashmi

Dr. Sahar Hashmi

Healthcare System Reimagined in Metaverse This weekend, I watched the movie ‘Free Guy’ with my friend and her little brother in his early teens who is a fanatic about video games, the metaverse, non-fungible tokens (NFTs), and cryptocurrency. We discussed whether there will be any place for healthcare, clinics, providers, etc., in the metaverse. His opinion was that “it’s an ideal world, and no one gets sick in the fantasy virtual world. Our avatars and creations will all be happy and healthy unless the games are designed around real-world scenarios where the avatars might get sick and would need to go to see a doctor.” Then he said, “Would you be my avatar doctor in my metaverse world?” After an hour of discussion with my friend and her brother, I was left with a couple of realizations:  1) My friend’s little brother was crushing on me; his question was his way of imagining me with him in his metaverse world.  2) My friend (who is also a physician) and her brother were completely clueless about what benefits the metaverse could potentially bring to the healthcare system. Simply put, there will always be pros and cons to any artificial intelligence (AI) application. The same is true for the metaverse and NFTs as well. In this write-up, I will take the opportunity to discuss three potential benefits of the metaverse in the healthcare world (mental health, virtual visits, and pharmaceuticals) and their potentially harmful effects, while acknowledging there might be plenty of possible applications than those discussed here. What is a metaverse and NFTs? First, let us discuss what the metaverse and NFTs are in layman’s terms. As most of us know by now, the word “metaverse” came from the science fiction novel Snow Crash by Neal Stephenson in 1992. It is a digital world that allows humans to take on the forms of avatars and relish their parallel virtual life. In this parallel virtual world, you can dress as you like, even wear the brands (e.g., Versace, Gucci, etc) some of you may like along with their accessories. Recently, Nike acquired a virtual company that creates NFTs wearing Nike shoes. Similarly, you can buy virtual lands/space and build houses and/or build virtual businesses and thus create and collect a variety of assets. Just as in real life, you can make and meet new friends, watch movies in movie theaters, visit art museums, and shop in virtual shopping malls and considerably a whole lot more. This leads us to read between the lines and have a brief talk about what NFTs are. An NFT is a form of digital art/digital code that can be created, bought, and sold on a blockchain platform like Ethereum. Some of us familiar with NFTs have identified eight areas where entrepreneurs and business industries could apply NFTs. These areas include the gaming apps, the fashion industry, digital identity, marketing, real estate, entertainment, digital art, sports, licenses and certifications, Ethereum name service (ENS) and domains. There is a little debate on how the metaverse could potentially benefit or harm the world of healthcare. As a female medical doctor with a Ph.D. in healthcare systems management and a master’s in systems design thinking from Massachusetts Institute of Technology (MIT), a faculty instructor at Harvard University, and an entrepreneur with my own consulting boutique firm (Myriad Consulting LLC) I believe there might be many ways healthcare can be part of the metaverse world. The design and development of metaverse need to be approached cautiously and similarly to how a new medication is discussed when entering the market. The benefits must always be weighed against the harmful effects, be it an AI platform like metaverse or something new in the medicine world. Metaverse and Potential Mental Health Applications Bringing mental health management into the metaverse has many potentially promising benefits. It is well known in psychology that when a person is having anxiety or felling stressed, therapists recommend a customized distraction to recover from the state. Currently recommended distraction techniques include meditation, mindfulness, deep breathing, and exercising (like taking a walk). Recently, studies showed that playing video games also had an important role in distracting and improving the moods of individuals with post-traumatic stress disorder (PTSD), anxiety or depression. With this coming to light, I believe the metaverse could be that distraction for many individuals experiencing anxiety/PTSD/ depression. They could create their own avatars and have “live-action” cognitive behavior therapy (CBT) as part of their healing, more interactive, and effective integrated strategy. Similarly, they could busy themselves by virtually joining a concert, or talking about what they are feeling to a virtual community of friends, thus there could be a million creative ways that the metaverse could distract an individual. Aside from the benefits, there are also certain risks associated with bringing mental health management into the metaverse. Foremost, there is a risk of these individuals going into further depression when they come out of this virtual world. They could possibly become lonelier and more disconnected from the realities of life and actual in-person interactions. There is also risk of cyberbullying, addiction to virtual life, leading to health concerns like a sedentary lifestyle with limited activity and an unhealthy living and eating style. Additionally, a technical issue/disruption of the internet could be triggering and disastrous for these vulnerable individuals to suddenly lose their beloved virtual world. Metaverse and Virtual Visits As we have observed how video games have become popular with the younger generation in the past few decades, some creative teachers have begun to use gaming apps like Classcraft, Minecraft, Scratch, and many more to engage their students. Just as gaming apps made their way into the schools to help teach students effectively, we might see virtual visits make their way into the metaverse as well. There is a possibility that healthcare organizations will start working on establishing virtual hospitals and clinics, eventually making these part of the metaverse. Once the current trend toward digital health applications matures, there

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Nikhil Paul

Nikhil Paul

Nikhil Paul Nikhil Paul: An Exceptionally Astute Tech Leader  Scrutinizing different industries, we keep a keen eye on outperforming ventures as well as their respective leaders. And this time also, we came across a remarkable company that is being propelled towards greater heights by its CTIO. Yes, it is none other than 6D Technologies. Being the Chief Technology and Information Officer of the company, Nikhil Paul always strives to run the business efficiently. He supervises the tech policies and aligns the company’s functionality as per the envisioned model. He is in charge of creating, implementing, managing, and assessing the company’s technological resources for the new advancement in Telcom industry and roadmaps. He constantly makes strides to assess both immediate and long-term requirements while employing cash to make investments that help the company achieve its objectives. In a virtual interaction with our team, he shed light on his overall journey, job responsibilities and vision for 6D Technologies. The Career Trajectory In 2000, Nikhil Paul started working for a company as a software engineer. He joined to a start-up with a 20-person team in 2006 after gaining five years of experience working for two of the largest MNCs in India and internationally spanning banking domains and establishing Core Banking products. The product organisation now includes 1800+ team members that are deployed throughout 80+ countries, 120+ clients, and 3BN+ end subscribers. He has been involved with 6D technologies since 2006 while serving as the organization’s CTIO at the moment. Throughout his career, people couldn’t help but notice his mettle, commitment, hard work and passion for technology to persevere his set goals. Company Overview 6D Technologies is a tech-focused company created by ambitious technocrats, was incorporated in 2002. With clients in more than 80 nations on six continents, 6D is a multinational company with an Indian DNA. We have a motivated group of experts with a wealth of real-time, highly available, and scalable platform engineering experience. As a pro-active technology partner, 6D collaborates with its clients to comprehend market trends and corporate goals in order to create the solutions necessary for success in a constantly shifting environment. The organisation is basically directed towards the functioning of the telecommunications industry. The telecommunications industry is rapidly evolving. It applies to all corporate functions that have undergone digital transformation. The fundamental transformation that the telecoms industry, and operators in particular, are going through is redefining themselves from being merely enablers of communications services to being digital value creators. Any telco no longer has the option of surviving solely on the sale of voice or data services. All major markets are stepping up their 5G deployment efforts as they recognise it as one of the biggest telecom transitions in history. There will be more to telecom than just increased speed and bandwidth. With nearly everything connected thanks to 5G, intelligence and computing power will increase. Powered by its dynamic innovations and R&D, 6D Technologies provides an entire stack of necessary solutions to support a person’s journey. Apart from Telecommunications, they also provide solutions to Enterprise, Governance and Digital Financial Solutions. The Guiding Principle When asked what motivated him to become a tech leader, Nikhil responded that since the beginning he always knew that he wanted to create products and inventions that would benefit society as a whole and make it possible for us all to nurture a better social system. And he strongly felt that banking and the communication space were two of such influential domains. Hence, his goal has always been to improve these environments through developing and innovating the way businesses function in the present scenario. Dodging The Obstacles No journey to success is a cakewalk. One has to cross the hard roads. For Nikhil, leaving a stable career to start a business was a challenging task. Taking over product delivery, and developing innovations that add value in the telecommunications sector was a tedious task due to its high competitiveness. In India, the growth of the service sector predominated between 2003 and 2006, with very few businesses concentrating on product creation and development. So, as an Indian firm producing products, innovating, and spending in R & D, persuading their partners and customers was a difficult barrier to expand through. But today, Nikhil can proudly say that they have progressed a lot from that time and that they are true product organisations. It has been crucial in bringing this culture within the company and instilling an entrepreneurial skill in the engineers, but with time every fell into place owing to their holistic approach. Proud Accomplishments Nikhil is proud to convey that he has become recipient of many accolades and awards. Observing his overall journey, we could say that he is a born leader for sure who has definitely created a huge magnitude across his targeted industries and inspired many people towards their path to success. This is something that has been observed by several publications and media houses as well and brought Nikhil under the showlight. A few of the noteworthy ones are- ●       “Top 10 inspiring CIOs of 2022” by one of the leading media groups in India. ●       He also received “Hybrid Cloud Champion Award for 2022”. ●        He has bagged the “CIO of the year 2022” award by Outlook Business Magazine.  ●       Received the “CXO TECH EXCELLENCE AWARD 2022”. ●       Awarded “Business Leadership Award for CIO of the Year 2022” by Economic Times group and Feather Touch. Leadership Views For Nikhil, Lao Tzu’s famous leadership quotes speaks the most, “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” As a tech leader, Nikhil always believes in the power of innovation. He asserts innovation combined with passion becomes dynamite. He inspires people to love their jobs as this is the secret to creating wonders. He explains, “You encounter various obstacles daily in this trip. Some are very difficult, sometimes depressing, you are smacked very hard, while other times

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Tai Sunnanon

Tai Sunnanon

Tai Esteban Sunnanon Tai Esteban Sunnanon: A Technology Virtuoso Underlining Major Tech Innovations, Trends, and Future> Technology is revolutionizing virtually every aspect of our world. The advancements and innovations in technology are bringing forth a new reality that is pushing the limits of even our social fabric.   Technology trends and innovations offer customers a taste of new tech-enabled environments, processes, products, services, and more. It is bridging the gaps between the digital and physical world and blending real-time patterns and techniques.   Be it AI, VR & AR (Virtual Reality and Augmented Reality), Metaverse, cloud, 5G, machine learning, robotics, Web3, cybersecurity, and other tech expansions, the trends in tech are changing how we live our daily lives (whether we want it to or not!). How we capitalize on them falls, in large part, to tech and industry leaders.    Innovators like Tai Esteban Sunnanon, a Global Social Entrepreneur, and Tech Executive are at the helm of this tech transformation and are accelerating technology innovation. Guided by his drive for innovation and passion for  tech serving a bigger social purpose, Tai’s journey highlights unique experiences, challenges, and more. Setting examples for future tech leaders and entrepreneurs, he shares his insights related to technology global innovations, giving us a holistic tech picture.    Becoming a Tech Innovator   For the past 20 years, Tai has been fascinated by improving business processes and by the grand possibilities of technology. After running a few companies, then studying and teaching at Harvard University, he started his own consulting company. And now, he is engaged in tech innovation with the U.S. Department of Defense. He gets to both research and apply technology on a day-to-day basis and dream big of the future possibilities for the tech industry and its positive impacts in society.    Overcoming IT Challenges   The IT industry is evolving at a pace that is hard to keep up with, so one has to have a solid ground game for reviewing and digesting important information very quickly. Tai grew up before there was the internet and AI was just a pipe dream. Then, information was highly centralized , with just a few key players in the industry who were leading experts.    Today, everyone is experiencing a new world order by which information is relayed just as quickly as technology is evolving. It’s hard to overcome that.    That said, Tai has been a tech innovator for a long time now. He has extensively written about technology innovation and has come to trust a few key sources written by industry analysts. Tai adds, “I’d like to think I’ve become one of them myself!”   The Future of Technology   Tai is fascinated about the current-term (2023), near-term (< 2040), and long-term (> 2040) state of play on AI, the Internet of Everything (IoE), robotics, automation, quantum computing, cybersecurity, fintech, and blockchain.    And, he is equally fascinated by how these technologies could take both the private sector and society to new heights. In the current term, he thinks about improving business processes and outcomes. But, thinking 10+ years out, he likes to think big, focused primarily on the human benefits from technology.    Tai’s long-standing tech experience gives him a deep understanding of tech trends. He gives us a sneak peek at how to expand our horizons to keep up with existing times and also bring a transformative change.   In the current term, we must become hyper experts, enabling our business to:  Optimize IT systems for greater reliability through Digital Immune Systems, Applied Observation, and TRiSM (AI Trust, Risk, and Security Management) to improve data-driven decisions and maintain the value integrity of AI systems in production.  Accelerate vertical offerings by utilizing Industry Cloud Platforms, Platform Engineering, and Wireless Value Realization to increase the pace of product delivery and enable connectivity everywhere. Pioneer business model change, reinventing engagement with employees and customers and accelerating strategies through the adoption of Super apps, Adaptive AI, and the Metaverse.   In the near term, I’m interested in: Internet equity. Only around half the world’s population is connected to the internet. There are many reasons for this, including economic and social reasons, but for some, the internet just isn’t accessible because they have no connection. Google is slowly trying to solve the problem of helium balloons beaming the internet to inaccessible areas. And companies like Hiber have taken a different approach by launching their network of shoebox-sized microsatellites into low Earth orbit, which wakes up a modem plugged into your computer or device when it flies over and delivers your data. Their satellites orbit the Earth 16 times a day and are already being used by organizations like The British Antarctic Survey to provide internet access to the very extremes of our planet. Energy storage in bricks. Scientists have found a way to store energy in the red bricks that are used to build houses. Researchers led by Washington University in St Louis, Missouri, US, have developed a method that can turn cheap and widely available building material into “smart bricks” that can store energy like a battery. Although the research is still in the proof-of-concept stage, the scientists claim that walls made of these bricks could store ample amounts of energy to power a home.    In the long term, I’m looking forward to: Chip-based artificial neurons. Researchers have found a way to attach human-like neurons onto silicon chips that will mimic the electrical properties of a real neuron. If this application becomes a success, this can treat heart failure and even Alzheimer’s. This could also equate to a new type of programmable organism that has multiple human benefits.  Bionic eyes. In January 2021, surgeons from Israel implanted the world’s first artificial cornea into a blind 78-year-old man. After the surgery, the man was able to read and recognize family members as the implant is capable of fusing with human tissue. Imagine the tech capabilities of a bionic eye beyond just sight?!   Establishing a Suitable Corporate Culture  

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How to effectively retain your employees in today

How to effectively retain your employees in today

How to effectively retain your employees in today’s professional world Name a successful company. What is the first company that jumps into your mind as soon as you are asked that question? Amazon, Apple, Berkshire Hathaway, or Infosys maybe? What do all of these companies have in common? Not only do they hire big, but they also ensure that key retention of the best and most experienced employees withing the organization. Today, employee retention has virtually become non-existent, due to multiple applicants for limited openings, the room for negotiating between employer and employee is also closing. As an employer you would be inclined towards hiring the most experienced or most accomplished candidates, once the employee begins to realize the value they bring to the table, they will attempt to negotiate for more benefits. But very few employers take into account that longevity within an organization matters more in the long run. If an employee is contented with the work environment and benefits at the workplace, the thought of leaving will not even cross their mind. The past year has been unprecedented for employers as more and more employees are quitting their current jobs in search for better opportunities. A September 2021 study by Amazon India indicated that nearly 50% of job seekers are looking for opportunities in sectors where they barely have any experience. This is because candidates are looking for new challenges due to stagnancy on the job, imagine following the same routine for a long-term basis, sooner or later you tend to get exhausted and bored with it. In addition to this, the work environment also plays a bigger role than most think, a study by MIT Sloan School of Management indicates that a toxic work environment was a major reason why employees decided to quit in 2021. As per the research over 40% of all employees were considering leaving their jobs at the start of 2021. The biggest misconception is that by increasing the compensation, you can somehow downplay the effect of a toxic environment. Take the Investment Banking sector for instance, employers are increasing the bonuses and compensation to their employees but even that is not stopping them from leaving due to the work culture. So, what steps can you take to put in place a healthy employee retention strategy? 1.   Develop a positive work environment Ensure that your employees are motivated, if they are on the verge of burning out, or have any other issues that affects their productivity. Do not shy away from complimenting them on a job well done, no matter how small. 2.   Try out different working styles Implement different working styles on a monthly basis, try them and observe which style works best for your organization and your employees. Companies such as Google keep their work attire casual, the employees get frequent breaks, and the company has apt infrastructure in place such as gaming rooms where the employees can unwind. What may suit one organization may not suit another, hence you need to determine what works best for you. 3.   Make your employees feel valued Earlier last year, there were reports of the CEO of an organization firing nearly 900 employees over a virtual video call. There was a lot of outburst after this incident became public, as more and more employees began to complain about the toxic work-environment prevalent in the organization. As an employer, try to keep your employees as updated and involved into the activities and the decisions of the organizations at every step. This does not mean that you cannot fire your employees but do it in a respectful manner with basic decency as you never know what the employees are going through in their personal life. 4.   Ensure they are compensated well Compensation may not be the only thing that matters but it does play a substantial role for an employee to be satisfied. A fair salary is the right of every employee, in addition to this, ensure there are incentives linked to their performance which will motivate them to outperform themselves. Make sure that they get raises and promotions as and when they deserve it. 5.   Ensure a healthy work rotation As mentioned before, if an employee does the same job on a long-term basis, it affects them mentally. Try to keep your employees doing different things on a routine basis. Not only will this increase their skill set but also provides you an opportunity to find a diamond in the rough. One of your employees could be good at a particular skill set but they could be better at dealing with a different kind of task. Their only opportunity to discover these hidden talents is when they get to try their hand at different tasks. By following these simple tasks, you can retain your employees and maintain a healthy work environment, remember that your employees are the heart of any organization, without them you have no shot at success!

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Productivity hacks

How to improve your productivity checkout some hacks!!!

Going through an unenterprising phase? Check out these productivity hacks! We all have that phase in which we just do not feel like working or become very inefficient. Especially when you are working from home, it becomes very difficult to achieve the same level of productivity that you are accustomed to achieving in your office. Here are a few productivity hacks that we recommend you try out, even trying one of them out will make you feel the difference in your overall mood and approach while working! Plan your days: We cannot emphasize how important this is, plan your days ahead, or plan an entire week ahead if you can. What this does is it gives you a framework, when you go through your tasks for the day, you are mentally preparing yourself for it. You may not realize it, but you can stay motivated for longer. Try planning a day and then the next day just wing it, do not prepare a plan, just go with the flow of the day and you will notice the difference. Setup a dedicated workspace: One of the biggest challenges while working from home is the lack of a dedicated workspace. Working from comfortable spots where you are accustomed to relaxing and unwinding such as your bed or couch is guaranteed to hinder your productivity.         No matter how small the space, a simple table and chair along with a notebook and some pens will suffice. Keep it exclusively for working, when you sit at a space that is the closest to the setup in your workspace, you can think better, you are less likely to doze off or sit for long hours without finishing any tasks. Take frequent breaks: We get that it is hard focusing for long hours at a stretch at home. Especially considering that there will be a lot of reasons for you to get distracted at home. If you tend to get distracted often, follow techniques such as pomodoro. In this, you work in increments of 25-30 minutes without getting distracted. After this, you get 5-10 minutes of break time. Adjust this according to your preferences. With the incentive of timely breaks on your mind, you can work better. Get a workout in Exercise can help you focus for a long time. You do not have to workout in the middle of your workday, even a 20-minute walk around the block or a quick grocery run can double-up as a refresher. Not only will you feel better, but your creativity will improve, and you will procrastinate lesser. DO NOT PROCRASTINATE: Yes, we cannot emphasize how important this is hence it is in all caps! No matter how tired you are but do complete the tasks that you have planned to finish for the day. If you postpone your work, you just end up piling one task above the other. This will end up demotivating you more! If you are really tired, then you should attempt to complete a small part of your task, remember that every bit counts! Use productivity-boosting apps! There are numerous apps for iOS, Android, macOS, and Windows that help you track your productivity and give you tips to boost it! Mac users can try Serene, an app that blocks all the apps and notifications that tend to distract you and get in your way! Todoist is another notable app that breaks down your complicated tasks into smaller chunks that you can achieve. You can create tasks, set deadlines and goals, and keep track of your progress with the many features available. Wunderlist, Trello, Slack, Monday, and Airtable are some of the other apps that all help you boost your productivity. With these apps you are sure to have a boost in your overall productivity! Do give these tips a try! Notice the change in your productivity!

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MetaVerse

Does the concept of metaverse have any substance to it

Does the concept of metaverse have any substance to it ? Metaverse, you might have come across this word a lot over the past few months, some think of it as an interesting concept, however, it is probably the most hyped concept in the recent past. Imagine a scenario in which you get to design your own character, give them a makeover from head to toe, you can buy any property for a fraction of the price that it retails for in reality, build your own dream home, own any car, and basically live your best life. Now who would not want to live that lavishly! This is exactly what the Metaverse provides, think of it as Earth 2.0 with endless possibilities. History: The concept of metaverse has been dubbed as the second coming of the internet, like how in the early 1980s the concept of internet sounded utterly ridiculous to anyone who heard it, metaverse sounds just as ridiculous. Is this actually true or is it just an attempt to get people in on the hype train by convincing them that they could miss out? Let’s find out. The Metaverse is an online, 3D universe that is a combination of multiple virtual spaces, think of it as the ultimate use of virtual reality. With virtual reality, you can experience games and movies realistically. The metaverse goes a step ahead and lets you experience an entirely new life in a digital world. All you would need is a VR headset that immerses you in a 3D environment and a couple of motion-sensing controllers to interact with virtual objects and a microphone to talk to others. So, that is all that it is? You get to make a digital alter ego and interact with your friends and people globally in a digital environment? Endless possibilities: Well yes, but the hype is due to the possibilities that it holds. For now, games such as Fortnite and Apex Legends have the integral elements of the metaverse in them. What developers wish to do is use it for other purposes. Now with online meetings on platforms such as zoom, Microsoft teams, and other sites, you tend to face a lot of interruptions. You cannot hear the other person or vice versa and it just removes the inter-personal element involved in meetings. Imagine an alternative universe wherein you and your colleagues conduct conferences in a virtual meeting room. A room that will look exactly like the one in your office and you can move and sit next to your colleagues. You can present information and strategies on an actual whiteboard in the room. It is the closest thing to holding an actual meet in reality. In addition to this, there are platforms such as Sandbox and Decentraland which are actual metaverses where you can purchase property. That may sound ridiculous to you, but investors are paying huge amounts to get a piece of realty. A member recently paid $4,50,000 to be rapper Snoop Dogg’s neighbour in the Sandbox metaverse. This has given rise to the metaverse land rush, a Canadian company, Tokens.com has invested nearly $2.5 million on a patch of land in Decentraland. Purchases such as these have led to the rise in virtual properties by 500%. What is the use of purchasing properties on the metaverse? It isn’t like you can actually live on it, well think carefully. The primary currency used in metaverse is cryptocurrency, Decentraland uses MANA coin and Sandbox uses Sand coin. You can resell your property for higher prices in cryptocurrency or you could rent it out. Artists like Travis Scott, Justin Bieber, Ariana Grande, and DJ Marshmellow have performed concerts in the metaverse! This offers an amazing personal touch to fans and saves them from the hassles involved in attending an actual concert. Now, these artists also require venues to perform, if you own a sizeable chunk of land, and build a unique structure such as a stadium, you will actually be able to rent it out for a considerable amount. Automaker Ferrari has also announced that they will be bringing some of their most popular models into the metaverse, the costs of maintaining a Ferrari in real life could be high, but that shouldn’t stop you from driving and owning one in the digital world, should it? By this point you can understand why there is so much hype surrounding the Metaverse, but the technology also comes with a considerable amount of drawbacks. The flip side: The metaverse provides an opportunity to design your avatar from scratch, this could lead to users loving their digital avatar more than their real personality. This could increase the self-consciousness issues amongst users and could also lead to addiction. Like how you risk addiction and separating yourself from reality while you play games for hours, with the metaverse, this risk is amplified as you are literally in a virtual world with every possible amenity available. Another valid risk is if this technology will even take off. It is common to see technologies hyped but not every one of them actually lives up to it. No matter how good the metaverse is, the real world will always be better and at the end of the day, it is and will remain to be a knock-off of the real world. Nevertheless, metaverse is still in its infancy stages but is developing at the speed of sound, so you definitely should stay updated on it as it carries a lot of great investment opportunities with it.

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Work from home

How work from home culture has revolutionized the traditional

How work-from-home culture has revolutionized the traditional 9-5 culture Disruptors. This word appears to be the theme of the last 5 years, there has been so much change in the methods of working, the nature of jobs has also changed drastically, a decade ago if you were to tell anyone that you earn through means of social media then you would probably be laughed off. Only positive of the pandemic? As bad as the last two years have been due to the pandemic, the virus is also a disruptor in its own way, as it has forced us to adapt to alternate modes of going about our day-to-day activities. The most prominent one is the shift from the traditional office work culture to working-from-home. Initially it did involve some discomfort but as time has passed, people have adapted to this new culture very quickly, majority of them have viewed it as a boon. The time you spend travelling to and from your office, in crowded public transportation, or stuck in slow moving traffic takes a certain toll on you mentally and physically as well. Imagine going through this when you are aware there is a virus that can spread through the air and at times virtually shows no symptoms. The new way to go: With work-from-home, there is a sense of ease among employees as you are the most comfortable in your own house. Besides this, you can take a break to relax and spend some time with your family in between the working hours. This has resulted in the improvement of the work-life balance of a lot of people. The biggest beneficiaries of this new culture are women, the modern woman not only excels in the professional atmosphere but also balances her family life as well. Spending more time with their children has become a boon for them, and pregnant women and mothers of newly born children have seen this new development as a godsend as usually, you will need to take a year off to ensure the well-being of the child, working digitally, you are able to make time for the child while ensuring you get some work done as well. Employees are not the only ones reaping the benefits of the digital work culture, employers are having a field day saving large costs that are involved in running an office. The fact that you do not require an actual workspace has resulted in majority of them downsizing their existing office spaces, some firms have switched to working from home on a permanent basis as well. The real-estate costs incurred in renting or leasing are usually sky-high especially if you are a firm operating on a comparatively larger scale. In addition to that, other costs such as electricity and security along with having to maintain housekeeping staff and furniture for employees also bump your budget up. There are also companies that offer cab services and travel allowances for their employees to commute to and from home. With all these costs significantly reducing, this has resulted in the increase in other benefits or performance-based incentives for employees. Increased comfort or increased pressure? Despite its immense benefits, work from home culture does have its fair share of cons as well. Imagine you have a gym at home, yet you still would prefer to exercise in a public gym, just because the environment there is different. Same goes with working from home, a lot of employees witness a drastic reduction in productivity due to working in an environment where you are accustomed to relax and unwind, apart from this, a lot of them were ill-equipped as you need a basic setup to work from anywhere, everyone did have a laptop and a decent internet connection, but you need a workspace, where you can focus, sit down and really get some business done. Then comes the issue of your family being around you, while it is beneficial as you spend more time with them, if you have toddlers and teenagers, you risk being interrupted by their shenanigans as even they have online classes and are virtually bored for the remainder of the day! Since you work digitally, there is no in-person connection or contact between employees, which is bad from a team-building perspective. Working at the office, you talk, you joke, there is some chemistry that you build, and this does have an impact on how you work with your team members as well. It has now rather become robotic, in the sense there are team meets scheduled, where you conduct strictly work-related discussions and that is all, everyone goes their own way after. The one recurring point you would have seen spring up through this article is improvement in work-life balance among employees, but is it really the case? Since in offices, you had strict timings such as 9AM to 5PM there was some sense of ease after work ended. But when you are working at home, you do not realize how time goes, in addition to that you have the pressure of deadlines to meet and in order to achieve them, employees end up working for longer than expected, work has in fact increased for many. The biggest con however, is the loss of jobs, since you need staff apart from your employees for running an office. Now that there is no office, the manpower requirements have also significantly gone down, the employees at the lower stages of the professional hierarchy have bore majority of the brunt. Work from culture does have a lot of benefits, however, if it makes sense to completely switch to it or not is subjective, some companies need offices, the nature of the business and the results produced by employees working from home need to be analyzed to determine if the firm will be better of adapting a digital work culture, but it is a welcome move regardless, the best balance appears to be a mix of working from home and in the office

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