Este Bell CEO, LevelUp Nutrition “My purpose is to help others see the potential within themselves. Health is not a destination, but a way of living that I’m proud to guide people toward.”   Este Bell’s career is deeply rooted in her journey of transformation and self-discovery. Her story is one of resilience and empowerment, shaped by years of overcoming health challenges and a commitment to holistic wellness. From her mid-teens to her late thirties, Este struggled with disordered eating, which contributed to various health issues. In her early twenties, she was diagnosed with PCOS, a condition that significantly impacted her health and fertility. This diagnosis led her to undergo fertility treatments and eventually a partial hysterectomy at the age of 28. As a result, Este experienced the onset of early peri-menopause symptoms, adding another layer of complexity to her health struggles. Rather than letting these challenges define her, Este used them as a catalyst for change. Her experiences inspired her to pursue a career in wellness, where she could not only heal herself but also help others on their paths to better health. Becoming a certified life coach and wellness advocate was a natural next step for Este, combining her journey with the knowledge and empathy necessary to support others facing similar obstacles. Through her work, she has been able to share her insights and guide individuals through their health transformations. Today, as the CEO of LevelUp Nutrition, Este continues to empower others, offering both guidance and inspiration to those navigating their wellness journeys. 1:1 Coaching Bundle: A Personalized Path to Wellness Este’s 1:1 Coaching Bundle is crafted to support individuals in achieving their health goals with a personalized, hands-on approach. Designed to guide clients through their wellness journey, this coaching package offers more than just advice—it provides the tools and support necessary for lasting change. The bundle includes personalized nutrition and lifestyle coaching tailored to each individual’s unique needs. Este focuses on restoring metabolism, optimizing hormonal balance, and improving gut health, all of which are essential for overall well-being. In addition to one-on-one coaching sessions, the bundle also offers strategy calls, text support, and practical meal plans, ensuring clients have access to the guidance they need at every step. A key element of the program is its emphasis on building sustainable habits. Este’s coaching aims to empower clients to make lasting changes rather than relying on quick fixes. Accountability is another critical aspect, intending to accelerate progress and help clients stay motivated on their wellness path. Through this comprehensive approach, Este’s 1:1 Coaching Bundle offers the support and structure needed for individuals to achieve long-term success. Navigating the Health Coaching Landscape in South Africa: Este Bell’s Journey Health coaching is still a relatively unknown field in South Africa, with many people confusing it with personal training or assuming it is simply another term for diet coaching. Este has faced this challenge head-on as she works to establish herself and her practice in a market that may not fully understand the value of health coaching. Her biggest hurdle has been positioning herself as a credible expert and offering a high-end coaching service that resonates not only with South Africans but also with an international audience. Building credibility in the health coaching industry has been a gradual process for Este. She has worked tirelessly to educate people about the benefits of health coaching beyond fitness and diet plans. To broaden her visibility and enhance her credibility as a coach, Este has contributed to well-regarded publications such as Brainz Magazine and The Expert Profile Magazine. These platforms have helped her reach a wider audience and position herself as an authority in the wellness industry, strengthening her reputation both locally and globally. Through these efforts, Este continues to grow her practice and educate others about the power of personalized health coaching. Transformative Impact: A Look at Her Achievements Este’s most significant achievement is the transformative effect she has had on her clients’ lives. While formal recognitions and credentials validate her work, the true measure of her success lies in helping individuals reach their health goals and embrace a balanced, fulfilling lifestyle. Seeing her clients achieve lasting results is what drives her, and the positive changes she fosters are her greatest reward. Beyond her direct work with clients, Este has had the opportunity to build a notable career through several prestigious roles and recognitions. She served as the official sponsor and nutrition coach for the Mrs South Africa Beauty Pageant from 2021 to 2022, helping contestants improve their wellness while navigating the pressures of competition. Este’s influence has also extended into the written world, as she contributes as a columnist for The Expert Profile Magazine. In 2024, Este was featured on the cover of Education View India Magazine, where she was interviewed alongside other coaching icons. Her work also earned her a cover feature in Insight Success Magazine, where she was recognized as one of the most impactful leaders making a difference. Additionally, Este contributes at a senior level to Brainz Magazine, further establishing her as a thought leader in the wellness space. These achievements highlight Este’s dedication to her craft and her ongoing commitment to making a positive impact in the wellness community. Mantra: The Power of Personal Growth and Perseverance Este’s guiding mantra is simple yet powerful: “Never stop working on yourself. You have to BECOME the person to RECEIVE the blessing.” This belief is at the core of her approach to health coaching, where she emphasizes the importance of personal growth, taking responsibility, and being proactive in achieving wellness goals. For Este, true transformation begins within, and it is through continuous self-improvement that individuals can unlock their potential and live fulfilling lives. She is particularly inspired by people who face significant challenges but continue to persevere and thrive. Their resilience serves as a powerful reminder of the strength of the human spirit. For her, these individuals embody the idea that it is not the obstacles we face that define

Gustavo Sosa Founder & Scientific director of INBIOAR “Challenges make the journey worth it; embrace them with a smile.”   The bio-agrochemical industry is focused on developing sustainable, natural alternatives to chemical pesticides and fertilizers used in agriculture. The sector encompasses the development of biopesticides, bioherbicides, biostimulants, and other plant-based solutions designed to protect crops from pests, diseases, and environmental stresses. As demand for organic farming and eco-friendly agricultural practices continues to grow, bio-agrochemical products are becoming essential for supporting cleaner, more sustainable food production systems. Advances in biotechnology, plant biology, and environmental science are driving the industry, with companies like INBIOAR at the forefront of finding plant-derived molecules to replace harmful chemicals, thus providing more sustainable solutions for farmers while addressing global environmental concerns. Gustavo Sosa is the founder and scientific director of INBIOAR, focusing on developing natural plant-based products for crop protection. He holds degrees in plant biochemistry and molecular biology and led his team in developing novel bioherbicides and biostimulants targeted at promoting sustainable agriculture, as well as advancing cleaner and safer farming practices that are environmental in nature. A journey to scientific innovation began from a love of plant biology, which for Gustavo Sosa ended up building a pioneering company that would discover natural products from plants for the crop protection industry. Sosa’s career is a testimonial to how perseverance, passion, and innovation are driven through faith in nature’s transformative powers. A Foundation in Science Gustavo’s way to the foundation of INBIOAR is strongly traced through his academic and research background. As a forest engineer, he pursued further education with a Ph.D. in plant biochemistry and molecular biology. He held two postdoctoral positions, the first in cell physiology in Argentina and the second at The Ohio State University, where he worked on the regulation of gene expression. It was in those early years that he developed his passion for plant biology and the intricate interactions in ecosystems. “I always loved plant physiology,” Gustavo says, talking about his early career. “While studying, I worked as a research assistant in several laboratories, but it was plant-to-plant interaction that became the core of my future work.” This deep-rooted fascination with plants and their biological processes led to the foundation of INBIOAR, a company dedicated to discovering natural products that could help solve critical agricultural challenges. The Genesis of INBIOAR The idea behind INBIOAR was simple yet ambitious: to uncover plant-derived molecules that could be used in the crop protection industry, especially as natural alternatives to chemical pesticides. To bring this vision to life, Gustavo and his team developed a discovery platform that allows them to screen plants from diverse environments, isolating extracts that could serve as effective bioherbicides. It was not an overnight success. It had taken years of trial and error, along with the persistent efforts of a small, dedicated team, to hone the platform. The turning point came when they identified bioherbicides that could control weeds a significant requirement for the industries that supported organic farming. This led to a breakthrough for INBIOAR to work with such distinguished organizations as the USDA and to patent its bioherbicide technology. “We have always thought about the needs of the farmer. The work is not only about producing results in the lab but also solving real problems in agriculture and helping farmers with safer, cleaner, and more effective products,” says Gustavo. As the business grew, so did its aspirations. Today, INBIOAR is working on testing plant extracts for not only bio-herbicides but also biostimulants and other pest control solutions to be used on vertical farms, a growing sector in which he believes agriculture’s future lies. The Strengths that Make Sosa Different When asked about his greatest strength, Gustavo reflects on his unshakable determination. “I never give up. No matter how big the challenge, I find my way to success, or at least try my hardest to achieve it,” he shares. This resilience, combined with his ability to lead a team, has been crucial in overcoming the many obstacles that come with pioneering new solutions in the agricultural sector. His leadership style is characterized by a calm, methodical approach to problem-solving. “I stay calm and smile in the face of challenges. I never turn nervous,” he says. “I enjoy the game of challenge.” Gustavo’s ability to keep his cool and hold a positive outlook, even in the tightest games, has secured him the team’s respect and loyalty. He believes in power collaboration, often emphasizing that the strength of many is the strength that overcomes tough problems. He mentors students who are pursuing their Phds and is very keen on building a strong, well-educated team. “Research and development go hand in hand with education,” he explains. “In our company, new students are encouraged to pursue their Phds, and that’s how we foster a culture of continuous learning.” Key Accomplishments and Vision for the Future Gustavo credits much of the success of INBIOAR to the strength of his team. “The first accomplishment is the team that is today INBIOAR,” he says. “Without a team, it is impossible to reach the outstanding goals we’ve achieved.” Over the years, INBIOAR has developed a platform for plant screening, which has resulted in the identification of bio-herbicides and the filing of patents in collaboration with the USDA. But his vision is more long-term. He sees the possibility of helping shift agriculture around the world to organic practices by developing natural alternatives for crop protection. “What if we could change the whole agricultural system to organic farming supported by natural products?” he asks himself. Such forward thinking drives his work: He seeks to create products that will help shift agriculture to safer, cleaner practices. Gustavo is proud of the partnerships INBIOAR has developed with leading agrochemical companies. Such partnerships have given invaluable insights into the needs of the industry and allowed INBIOAR to develop solutions for real-world challenges in agriculture. A Legacy of Innovation and Sustainability The outlook, therefore, for Gustavo Sosa remains a future change for