Mr. Sourav Sethia
Mr. Sourav Sethia Business Intelligence | Data Engineering | Artificial Intelligence | IEEE Senior Member An Exclusive Conversation with Jasmine Francis, Editor-in-Chief of CIOTODAY, Unveiling the Remarkable Journey of Mr. Sourav Sethia Mr. Sourav Sethia for being awarded “Business Intelligence & Data Analytics Leader of The Year – Information Technology“ Published on :- 10 Feb 2025 Awarded by Bizox Media Network as a Global Technology Leaders Awards 2025 Kindly brief us about the outset of your career. The outset of my professional journey began with Tata Consultancy Services (TCS), where I served as an Analyst from October 2013 to March 2016. This role was instrumental in building a strong foundation in Quality Analysis, data analytics, business intelligence, and process automation. At TCS, I had the privilege of working with global companies such as Allianz Life and Shoppers Drug Mart, contributing to high-impact projects that enhanced my analytical thinking, technical expertise, and collaborative skills. The diverse range of assignments I handled at TCS helped me develop a deep understanding of data-driven problem-solving and prepared me to take on more complex roles in the future. Eager to gain a holistic understanding of business operations, I transitioned to working with start-ups, where I could be involved in the end-to-end processes of an IT Product. One of the most notable experiences was at Netomi, where I was exposed to Machine Learning and Artificial Intelligence. I played a key role in developing high-accuracy chatbot solutions for various Fortune 500 clients. Additionally, I gained hands-on experience in sentiment analysis using machine learning algorithms and NLP techniques, which further solidified my expertise in AI-driven solutions. During my time at Netomi, I collaborated closely with cross-functional teams, including product managers, developers, and client stakeholders, to ensure the successful delivery of innovative solutions. This exposure gave me a comprehensive understanding of startup dynamics and sharpened my ability to adapt to rapidly changing business needs. In pursuit of further technical and managerial growth, I earned a Master’s degree in Business Analytics and Project Management (BAPM) from the University of Connecticut School of Business, graduating with a GPA of 3.8/4.0. This program deepened my knowledge in predictive modelling, digital analytics, and project risk management, enhancing my ability to lead and execute data-driven projects. The rigorous curriculum, combined with practical assignments, equipped me with advanced analytical and leadership skills that I continue to leverage in my professional roles. After graduating, I joined Cisco in early 2021 as a Business Data Analyst, where my primary objective was to gather and analyse data from multiple sources while delivering actionable insights through Tableau and Power BI. A significant contribution during my tenure was the development of an ETL process using SQL and SSIS to manage telemetry data, which drastically reduced analysis time and improved operational efficiency. I also created Tableau dashboards for product management teams, offering a comprehensive view of security product adoption. This role helped me further refine my expertise in data visualization, ETL processes, stakeholder collaboration, and business communication. Additionally, I took the initiative to automate several reporting workflows, which saved considerable time and enhanced the accuracy of deliverables. Following my tenure at Cisco, I was fortunate to join my dream company, Amazon, where I currently serve as a Business Intelligence Engineer II in the Last Mile Delivery space. My role at Amazon has provided me with the opportunity to work on high-impact projects at a global scale, directly influencing global operational performance and end customers. The fast-paced environment at Amazon has allowed me to sharpen my ability to manage large datasets, develop scalable solutions, and deliver actionable insights that drive business outcomes. At Amazon, I spearheaded the implementation of Service Level Standards (SLS) for delivery partners globally, which has significantly improved supply chain operations and reduced delivery costs. Additionally, I played a key role in developing fraud detection and mitigation systems that utilize advanced SQL queries and AWS technologies. I also led the design and deployment of an end-to-end ETL pipeline using AWS Glue and Lambda to monitor delivery partner performance and key service metrics. This initiative improved customer satisfaction significantly and optimized service quality by ensuring consistent monitoring and enforcement of performance standards. I also worked in the payments marketing analytics role where I collaborated with the global payments team to drive significant cost-saving initiatives. By leveraging advanced data analytics, I identified high-cost payment channels across different regions and partnered with global payment providers to negotiate more favourable rates. I worked closely with cross-functional teams to implement efficient payment routing strategies, ensuring lower processing costs without compromising transaction success rates. Additionally, I analysed global customer payment behaviour and developed targeted campaigns that encouraged the adoption of cost-effective payment methods. My insights directly contributed to reducing transaction fees and optimizing payment acceptance rates. I also played a critical role in enhancing fraud detection mechanisms across multiple markets, minimizing the financial impact of chargebacks and fraud. Moreover, I actively collaborate with cross-functional teams, including Directors, Data Scientists, Program Managers, and Operations Leaders, to provide real-time analytics solutions and drive strategic decision-making. My role extends beyond technical contributions, as I consistently engage with senior leadership to present data-driven insights that influence key business decisions and enhance last-mile delivery operations. I also mentor junior team members, fostering a culture of continuous learning and knowledge sharing within the team. Currently, to further enhance my managerial capabilities and advance my professional career, I am pursuing an Executive MBA, with a focus on strategic leadership, financial management, and operations. This program is equipping me with advanced business acumen and decision-making skills, which are directly relevant to my role in driving large-scale initiatives and collaborating with senior leadership at Amazon. The blend of theoretical knowledge and practical case studies has broadened my perspective on handling complex business challenges and leading cross-functional teams effectively. Alongside my professional journey, I am also actively dedicated to social work. As part of my involvement with My Home India, I have successfully assisted numerous students and professionals in navigating challenges related to finding colleges, accommodations, jobs,