Jessica Rosa
Jessica Rosa You try, you may fail but the real failure is when you stop trying. Today through this column we bring you the story of a powerful women who didn’t stop trying and that’s what became the success mantra of her life. Unveiling the life of Jessica Rosa who is inspiration of many. The outset story of her career all started at the beginning of the pandemic. She was working in the hospitality industry as a Front Office Manager and Sales Coordinator, she had been working in the industry for almost seven years at the time. Unfortunately, like many others, she was laid off from her position because of the COVID-19 Pandemic. In the blink of an eye, the world changed drastically, and she knew she would have to make some changes to adapt. After taking some time to consider her future and what she truly wanted in it, she knew she wanted freedom, to support others, to use her full potential to do something she was passionate about, and to never be limited. This led her to recall a conversation she had with one of her older sisters before the pandemic. She had informed her about her entrepreneurial journey as a Virtual Assistant. At the time, she thought she could never run her own business. After recalling this conversation, she did some research, took a Virtual Assistant course, and launched JM Virtual Solutions, LLC by the end of December 2020. When she first launched her business, she was doing general virtual assistant work. She had no idea what services she wanted to offer or whom she wanted to work with. So, she was doing a bit of everything and working with any client who was willing to work with a new VA. It took her about four months of being in business before she niched down into social media marketing as that is really where her passion is. She was also receiving a lot of inquiries for social media management from clients. Additionally, she was and currently am, working on her Master of Science degree in marketing with a concentration in social media. All of this to say, social media was her calling. Today, she is happy to say that as a social media strategist with a passion for supporting fempreneurs, she has had the pleasure of working with over fourteen women in the online space, helping them implement social media strategies that align with their business goals to help them achieve them. She feels blessed to be able to wake up every day to do work she is truly passionate about that also provides her with the freedom she was looking for and best of all, there are no limitations as to where her business can go. Its all about Passion, Creativity, and Innovation Several aims and ideals guide her as an individual and a social media professional. The first is creativity. Working in the marketing space and creating a lot of content as a social media strategist, creativity is a value high on her list. She has always been a creative person and have always admired the arts. The work she does at JM Virtual Solutions has given her that creative outlet in my professional life that she can share with her clients. Passion is next on her list. When you have passion for what you do, you never work a day in your life. She has come to learn the truth behind this statement as she wakes up every morning with so much passion for the work she does, that it sometimes feels like she is not working. She believes that when we are passionate about something, we put more of ourselves into it and produce better results. It is important to her to not only have passion for her business but for the businesses of the clients she works with as well. Nothing stays the same for long in the world of social media. Therefore, JM Virtual Solutions aims to be innovative. Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” As the leader of JM Virtual Solutions, she aims to be innovative in developing social media strategies and campaigns that work toward helping her clients achieve their goals. Being Human- Have an Emotional Connect Her greatest strength in the social media world is simply this, being human. She thinks when we enter the digital space, especially as a business, we forget that the individuals on the other side of the conversation are human. At the end of the day, people do not like to be bombarded with sales, they want to be talked to like a human. As humans what drives us to make a purchase is our emotions. Think about when you go to the store and you try on the perfect dress. It makes you feel confident, sexy, and beautiful. Those emotions that you feel are what drive you to make the purchase. One of the things she helps her clients with is focusing on making that emotional connection with their audience. The key to social media marketing is knowing who your audience is and how to connect with them on an emotional level. Social media is very much like a cocktail party. You mingle, introduce yourself, strike up a conversation, and start connecting with people, right? Many conversations are happening at once in the online space. People are introducing themselves, asking questions, a common interest is discovered, and a connection is made. If you want to be successful with your social media marketing efforts and build a strong community of fans, build trust, and gain loyalty, you need to do it online the same way you would do it offline. Having a strong comprehension of this has helped her to develop her approach, providing a valuable strength to social media marketing. All about JM Virtual Solutions She is the founder, strategist, and creative behind JM Virtual Solutions. As a solopreneur, her primary goals are just about