Ashish Gupta Senior Advisor – Solution Architect | TOGAF®9 Certified Professional | Enterprise Architecture | Digital Transformations | IT Governance l IT strategy and planning)| Researcher An Exclusive Conversation with Jasmine Francis, Editor-in-Chief of CIOTODAY, Unveiling the Remarkable Journey of Ashish Gupta Published on :- 15th july 2025 With over 17 years of experience, Ashish Gupta is a senior industry advisor and technology architect. Renowned for exceptional skills in designing and building digital products, data centre modernization concepts, and technology infrastructure teams across diverse domains, his expertise transcends geographical boundaries, having worked extensively in North America, the United Kingdom, and Asia. A certified TOGAF®9 Professional holds mastery in Enterprise Architecture, IT Governance, IT strategy, and planning. Ashish has got multiple accomplishments, including recognition from Kaiser Permanente for leading transformational efforts that significantly enhanced system efficiency. Ashish possess a wealth of experience spanning customer-facing roles, IT solution design, consulting project transitions, and technology transformations. Proficient in digital solution along with AI and DevOps integration for multiple clients like Kaiser Permanente, Xerox, ING group, CIBC and Aviva corporation. Ashish have been featured in prominent media outlets like TechBullion, Dataconomy, and HackRead, where he has shared the expert opinions on digitalization and artificial intelligence and its impact across industries. His contributions have covered a range of topics, including AI development patterns, the role of digital transformation in unlocking healthcare and insurance solutions, the influence of artificial intelligence on modern healthcare, the importance of Infrastructure as Code in creating reliable IT environments, and the trends shaping the future of banking and financial sectors. Ashish has also led multiple initiatives in digital technology transformation by using DevOps and AI-based technologies. Successfully provided advisory and guidance to start-ups and ‘Non Profit organizations’ offering invaluable insights into product development, technology architecture, hosting patterns, and business planning. Ashish has also Featured in a published interview titled “Cloud’s role in shaping healthcare future.” By Dataconomy for sharing insight on how cloud adoption is slowly transforming the healthcare industry, existing challenges to address and benefit it brings to the patient care. Ashish’s contribution has earned with multiple prestigious awards.  Global Leaders Awards 2022, Dubai, UAE – As a “Digital Transformation & Innovation Leader of the Year – Information Technology”, Awarded by Bizox Media Network. Asia award winner (2019) – Asia’s Best Achievers award in IT Recognitions from ING Vysya Bank for successfully implementing the project Sapphire for datacenter modernization and workload automation. Recognition by Kaiser Permanente management for outstanding leadership role for datacenter modernization program which span across 5 years. Ashish has also authored multiple research articles which are published in reputed internal journals and also contributing as a reviewer in multiple journals. kindly brief us about the outset of your career I started my career with strong academic degree in computer science. The early professional journey begins with PSPL India private ltd where I started working on large and complex systems used in internal call centers. This early role provided a strong foundation in IT operations, client servicing, and hands-on problem-solving in enterprise environments. Building on this experience, I progressed to more advanced roles at Mphasis (formerly known as EDS India Pvt. Ltd.), where I had the opportunity to work onsite across the US, UK, and Canada. During this time, I was deeply involved in infrastructure design, data center transitions, and solution delivery for clients in banking, insurance, and healthcare domains. These early experiences played a crucial role in shaping my technical capabilities, client engagement skills, and strategic thinking—setting the stage for my journey into architecture and IT transformation leadership roles. As a successful leader, which three personal qualities do you believe contributed most to your success? Strategic Vision and Innovation – I have consistently demonstrated the ability to design high-impact, scalable solutions across complex IT environments, including data center transformation, cloud modernization, and payment system redesign. My transformation strategies (like $76 million in cost savings for Kaiser Permanente over two years) reflect a forward-thinking, visionary mindset essential for leadership. Effective Communication and Client Collaboration – My success in client-facing roles, particularly with global organizations (Kaiser Permanente, Zurich Insurance, CIBC Bank and Avivia corporation), underscores my strong communication and interpersonal skills. Different leaders with whom I have collaborated over the years in different programs has confirmed my strength in collaboration with clients, aligning technical solutions with business goals, and leading multidisciplinary teams across geographies. These testimonials are recorded in my linkedin profile. Empathy-Driven Leadership – The most defining quality is unwavering commitment to lead with empathy. I have not only delivered enterprise systems and global programs, but done so while deeply honoring the people behind them. From mentoring juniors to designing life-saving healthcare systems during COVID-19, I have shown that “technology isn’t neutral—it reflects our urgency, our values, and our willingness to care.” This ability to listen, uplift, and lead with humanity has made me a trusted guide, not just a technology leader. what are the aims and ideals that guide you as an individual and a professional? Driving Meaningful Transformation – My aim is to always lead initiatives that not only modernize systems but create lasting business value and efficiency. My focus is always concentrate in aligning transformation with real-world outcomes—such as increasing transaction capacity, reducing carbon footprints, and improving business critical IT systems. Building Trust Through Integrity and Accountability – I always prioritize to deliver on commitments, led by example and uphold the highest standards of professional ethics. My success with global clients (like Kaiser Permanente and Zurich Insurance) reflects my reputation for dependable leadership and results. “Trust is the foundation of every successful partnership.” Lifelong Learning and Knowledge Sharing – I always aim to continuously expand my skill set on different streams and mentor teams through complex challenges. From coding in a small PG room to advising Fortune 500 clients globally, my journey reflects an unwavering commitment to continuous self-improvement—with or without formal credentials. Collaboration Across Cultures and Borders – My aim is to foster collaboration across global teams and cultures, driving inclusive innovation. With experiences across the USA, UK,

Ignacio Bonasa President of LIDERARTE Factoría de Talento In today’s fast-evolving business world, organizations are moving beyond traditional leadership models to embrace creativity, adaptability, and emotional intelligence. Soulful leadership marks a shift from purely transactional approaches toward more human-centered strategies. Businesses now turn to art, storytelling, and immersive learning to build cultures of innovation and inclusion. This blend of creativity and strategy has inspired new consulting models, education programs, and global movements. Companies across sectors of healthcare, manufacturing, finance, and tech collaborate with experts who use visual arts, theatre, and narrative techniques to unlock hidden potential within teams. As digital disruption accelerates, leaders increasingly recognize that fostering empathy and emotional resilience is vital for sustaining performance, enhancing collaboration, and creating a purpose-driven environment that aligns with the values of a connected, global workforce. Ignacio Bonasa evolved from a prominent banking executive to a pioneer in emotional and creative leadership. Having noticed a disconnect between corporate metrics and individual purpose, he created Liderarte to combine strategic acumen with human dignity. With his Learning Through Art® approach and the Dale la vuelta a la tortilla trend, Bonasa inspires people and organizations globally. His vision emphasizes that true transformation occurs when decision-making is led by creativity and empathy, enhancing both performance and personal satisfaction. From Banking Halls to Creative Awakening Ignacio Bonasa Ditches Old Metrics for Emotional Leadership Based on Empathy Vision and a Re-Definition of Purpose and Impact Ignacio Bonasa’s career started in the formalized hallways of top-level banking, where he learned strategic thinking, crisis management, and team leadership. Having achieved his law degree, he took up senior executive positions that required relentless striving for efficiency, achievement of objectives, and financial effectiveness. His experience in the corporate world gave him discipline, stringency, and a results-oriented approach. However, with every promotion and milestone, Bonasa sensed an increasing disconnection from his true purpose. He knew that ascending the proverbial ladder had put him in a position disconnected from his true voice. Guided by compassion and a need for congruence, he took the brave leap out of the comfort and familiarity of banking. This turning point symbolized the birth of Liderarte, an initiative whereby he would combine his strategic savvy with a renewed passion for human dignity. By applying the operational mastery acquired in finance to a model that honors art, emotion, and imagination, Bonasa set the stage for a revolutionary leadership model, one that appreciates impact rather than profit and human well-being more than mere numbers. Creative Leadership Through Learning Art Introduces Reinvention Methodologies That Employ Visual Narrative Emotion and Creativity to Construct Empathy Trust and Organisational Cultural Resilience Through his proprietary Learning Through Art methodology, Bonasa takes participants into deep creative immersion aimed at releasing untapped potential and developing emotional intelligence. Workshops integrate visual arts, narratives, and theatrical improvisation to allow participants to overcome internal obstacles and redefine self-restricting beliefs. By working on the art itself, participants sidestep defences of skepticism and access deeper reservoirs of insight, creativity, and compassion. Art is not utilized as a luxury item but as an organisational change driver. Sessions have been implemented in varied settings ranging from multinational firms to community-based nonprofits each time producing quantifiable improvements in trust, cooperation, and adaptive problem-solving. Bonasa stresses that training internal facilitators is key to sustaining energy and infusing soulful leadership practices into the daily fabric of life. Teams consequently learn to incorporate creative practices into strategy meetings, decision-making meetings, and company culture. Learning Through Art then becomes a sustainable force for change, with the creative spark created in a workshop keeping every nook and cranny of the organization. From Fear to Purpose Bonasa Confronts Scepticism Criticism Burnout and Structural Resistance While Reframing How Authentic Feeling Transforms Business Strategy Leadership Culture and Self-Development  Bonasa’s move from corporate banking to soulful leadership was accompanied by deep inner and outer struggles that challenged both his vision and personal resilience. Internally, he struggled with deep-seated traditional definitions of success: anxiety about failure, anxiety about letting others down, and anxiety about moving away from a secure, high-achieving career. These internal critics urged him to remain on the traditional track, cautioning him and encouraging conformity. Adopting vulnerability over security demanded great bravery and daily resolve. Externally, he faced general doubt. Most stakeholders considered the integration of art, emotion, and creativity into leadership as unrealistic or frivolous. Persuading traditional boards and institutions of its long-term strategic benefits required unshakeable determination and a strong skill in reframing soulful leadership as a business asset. His passion, though a driving force, tended to push him towards burnout, compelling him to acquire the value of setting limits and taking care of himself. He also had to battle cultural perceptions that link emotional openness with vulnerability and view errors as liabilities. In each failure, Bonasa discovered meaning. Each obstacle solidified his conviction that genuine, emotionally smart leadership could not only get by but flourish. His determination still compels people and institutions to lead with authenticity, compassion, and valor. Scaling Impact Internationally Bonasa Expands Dale La Vuelta A La Tortilla And Liderarte With Digital Tools Human Networks Mentorship And Programs That Humanise Leadership Through Courage Art Empathy And Action Ignacio Bonasa’s vision for the future is a large and international one, both for his social movement, Dale la vuelta a la tortilla, and his leadership platform, Liderarte. His vision is to have regional chapters spread over continents where experiential labs function as centres of transformation, enabling people and organizations to leverage adversity into creativity, resilience, and meaningful action. These physical environments will be supplemented by a strong online platform that will offer access to peer mentoring, collaborative learning, and emotional support networks, eliminating spatial barriers and making leadership development accessible to all. Professionally, Bonasa will turn Liderarte into a multidisciplinary consultancy that unites artists, psychologists, educators, and business strategists to co-design spaces based on empathy, innovation, and sustainable impact. He is dedicated to mentoring the future generation of changemakers, authoring perceptive books combining emotional intelligence with business strategy, and being a

Casimiro da Silva Santos Leadership & Business Coach at ActionCOACH Sul do Tejo Business coaching focuses on helping organizations and individuals improve their performance, achieve their goals, and drive growth. It encompasses a wide range of services, including leadership development, strategic planning, performance optimization, and personal development. Professionals in this industry use structured methodologies and personalized guidance to address business challenges, enhance team dynamics, and support decision-making. The industry serves clients across all sectors, from startups to large corporations, offering tailored solutions to meet unique needs. As companies increasingly seek external expertise to stay competitive and adapt to change, the demand for coaching services continues to rise. This industry plays a critical role in empowering leaders, strengthening businesses, and promoting sustainable success in a rapidly evolving global economy. Casimiro da Silva Santos started in chemical engineering and worked in top roles at Nalco and Kemira. After an inspiring talk with a mentor from Simon Sinek Inc., he left his corporate job to follow his passion. He started Bring the Best, a company that mixes business skills with kind and purposeful leadership. Now, as an ActionCOACH partner, he helps small business owners grow with confidence and care. Casimiro lives in Setúbal, Portugal, with his family. The Global Emergence of Leadership and Business Coaching as a Transformational Industry Coaches empower leaders to navigate change, build trust-based cultures, and lead with intention. Coach Cas exemplifies this movement, combining business acumen with a deeply human approach. His work through Bring the Best and partnerships like ActionCOACH highlights the transformative power of coaching. By focusing on courage, resilience, and empathy, he helps clients achieve clarity and sustainable success. As the industry grows, thought leaders like Casimiro are redefining leadership, emphasizing authenticity and connection in a competitive landscape. His professional life started with a solid grounding in technical and strategic knowledge. Casimiro da Silva Santos holds a Chemical Engineering degree from the University of Coimbra, where he developed his analytical ability, and an Executive MBA from Erasmus University, where he developed his leadership skills. These skills resulted in senior positions at Nalco and Kemira, overseeing operations, cross-functional teams, and regulatory compliance while driving performance. Financial success did not leave Casimiro fulfilled, however, with a feeling of disconnection between accomplishment and purpose. A game-changing coaching session from Stephen Shedletzky of Simon Sinek Inc. precipitated an awakening: authentic leadership exists beyond measures, needing trust, emotional intelligence, and value alignment. This awareness led to a drastic career change. Quitting the corporate scene, Casimiro established Bring the Best, a coaching company specializing in conscious, brave leadership. His change of course was not motivated by ego but by his desire to serve from a place of truth, to help people grow from within. Changing tracks took a lot of guts, entering the unknown arena of entrepreneurship to merge business know-how with human development. Casimiro’s odyssey highlights the strength of decisions that are guided by purpose, demonstrating how a burst of insight can transform a career. Building the Best as a Conscious Coaching Movement and Partnering with ActionCOACH to Help Entrepreneurs Achieve Scalable Growth Through Courage, Empathy, and Resilience With Bring the Best, Casimiro da Silva Santos established a platform to inspire entrepreneurs through coaching that combined business strategy with human development. His programs, consisting of one-on-one sessions, workshops, and online content, emphasize clarity, operational excellence, and team performance and build emotional intelligence and purpose. His coaching philosophy has three legs: courage to confront uncertainty, resilience to thrive in adversity, and empathy to establish trust. With the aid of tools such as reflective journaling and emotional intelligence surveys, he assists clients in building these qualities. To expand his reach, Casimiro has collaborated with ActionCOACH, utilising a world-renowned coaching system while incorporating his human-centric philosophy. This partnership allows him to help small and medium-sized businesses (SMEs) achieve sustainable growth and purpose-based leadership. Through newsletters, online sessions, and social media platforms, he has developed a worldwide community that embraces his vision of conscious leadership. His customers care not only about profitability but also about making a difference and about teamwork. Casimiro’s skill in incorporating tried-and-tested methodologies with one-on-one coaching makes him stand out, giving entrepreneurs practical tools and greater self-knowledge. With his growth of digital services and community outreach, Bring the Best is now a movement towards transformational leadership. Overcoming Grief, Doubt, and Imposter Syndrome While Earning Global Recognition and Inspiring a Purpose-Driven Leadership Legacy Casimiro’s journey has challenged his resilience and enriched his philosophy of leadership. Guiding a team through the traumatic loss of a member and another’s arrest, he walked the tightrope between counselling and business as usual, affirming his commitment to empathetic leadership. Personally, leaving a corporate executive to become a coach came with self-doubt, but client achievements and personal development validated his authenticity. Being vulnerable made him stronger in his relationships with clients, and it was a leadership strength. His work has been recognized as a Top 500 Global Inspirational Leader, named in Forbes Founders. With a Chemical Engineering degree, an Executive MBA, and a Business and Sustainability certification, he continues to grow, working towards achieving ACC accreditation with the International Coaching Federation by August. In the future, Casimiro plans to coach 10 one-on-one clients by the end of the year, increase digital programs, and hold seminars for entrepreneurial groups. By hiring a business development manager, he intends to grow Bring the Best internationally. Initiatives such as the Network of Effective African Leaders indicate his dedication to large-scale impact. Casimiro’s vision is to build a legacy of value-driven leadership, motivating leaders to turn values into action. Words of Wisdom: Be the Leader You Follow My advice to developing leaders is simple: become the leader you would want to follow. Leadership doesn’t require a formal title or a perfect plan; it begins with authentic action and genuine care. Show curiosity, ask thoughtful questions, and practice integrity in daily interactions. Focus on adding value to others rather than seeking praise. As you uplift colleagues, clients, and communities, success will follow naturally.

Aditya Deshpande Senior Software Engineer at PayPal Engineering with Purpose: Aditya Deshpande’s Journey from Code to Impact Aditya Deshpande, Senior Software Engineer at PayPal, has always approached his career with a clear sense of purpose and a desire to create technology that truly serves its users. His journey began in India, where he completed his undergraduate education in engineering. Early on, he was drawn to the idea of building software that was not just functional but meaningful, solutions that solved real problems for people. He started his professional journey with Tata Consultancy Services, where he focused on backend systems built for efficiency and scalability. These foundational years helped him sharpen his technical skills and instilled in him an appreciation for software that addresses user needs beyond the surface level. With an eagerness to expand his understanding beyond code, Aditya moved to the United States to pursue a Master’s in Management Information Systems at Texas A&M University. The program gave him insight into how technology and business strategy intersect, equipping him with a broader perspective that now informs his engineering decisions. Following graduation, Aditya joined Paycom and eventually transitioned to PayPal, where he is currently part of the Braintree Settlement Platform team. His work involves building and maintaining systems that support secure and seamless transaction processing for millions of users worldwide. It’s a role that requires both technical precision and a strong sense of responsibility, given the scale and critical nature of the platform. Throughout his journey, Aditya has relied on a few guiding principles. One is his curiosity, specifically, a purpose-driven kind that encourages him to explore how systems work and how they can be made better. Rather than stopping at the immediate task, he’s consistently looked for ways to understand the broader picture and contribute more holistically. Another important trait for him has been persistence, especially in uncertain or high-pressure situations. Whether it was adapting to a new country or managing production issues under tight deadlines, Aditya has learned to remain composed and focused. In roles that require real-time decision-making and problem-solving, particularly in financial technology, this ability has proven essential. Aditya also believes in the power of collaboration grounded in empathy. Working with cross-functional teams has shown him that effective communication and understanding different perspectives are just as important as technical skills. For him, empathy isn’t just about being a good teammate, it’s a way to build better, more user-aware products. Beyond Code: Aditya Deshpande’s Vision for Responsible Innovation Aditya Deshpande sees technology not just as a means to solve problems but as a way to empower people and systems. Whether it’s helping businesses scale, improving how customers interact with digital platforms, or exploring the responsible use of artificial intelligence, his work is grounded in the idea of impact. For him, innovation should always serve a larger purpose. Currently a Senior Software Engineer at PayPal, Aditya has taken his commitment to thoughtful tech development a step further by pursuing an Executive Ph.D. in Information Technology. His research focuses on how AI can be responsibly integrated into financial technology systems, a field that demands both technical depth and ethical consideration. His goal is to help build systems that are not only efficient and secure but also aligned with human needs and values. His professional approach sits at the intersection of innovation and ethics. He believes that even in highly technical environments, it’s possible to stay rooted in human-centric design. This outlook shapes both his work and his academic pursuits. Beyond his core role, Aditya is also active in supporting the broader tech community. He mentors aspiring engineers, speaks at conferences, and serves as a judge at hackathons. These efforts reflect his belief in sharing knowledge and helping others navigate their paths in the industry. His journey from India to the United States brought its own set of challenges. Moving to a new country meant adjusting to a different culture, establishing a new network, and finding his place in a competitive, fast-paced tech landscape. It was a shift that tested not only his technical skills but also his adaptability and resilience. One of the most meaningful changes in his career has been learning to think beyond the immediate task of writing code. He has developed a broader understanding of how technical decisions connect with larger business goals, regulatory concerns, and user expectations. This shift toward systems-level thinking, while still staying hands-on with technology, has helped him become a more thoughtful and effective engineer. Aditya’s story reflects a deliberate effort to grow both as a technologist and as a contributor to a more responsible digital future. His journey continues to evolve, but the core of his mission remains the same: to use technology in a way that creates lasting, meaningful impact. Shaping the Future: Aditya Deshpande’s Commitment to Purposeful Innovation Aditya’s journey in technology has been marked by a consistent focus on creating meaningful impact. His work, both in industry and academia, reflects a dedication to building systems that are not only technically sound but also aligned with larger social and ethical goals. Recognition has followed naturally, reinforcing the values that guide his career. One of the most significant milestones in Aditya’s journey was receiving the Indian Achievers’ Forum Award for Outstanding Professional Achievement and Contribution toward Nation Building. The award, while acknowledging his professional accomplishments, also highlighted the deeper purpose behind his efforts, to represent Indian talent globally and apply technology to solve real-world problems. Over time, Aditya has also gained visibility as a thought leader in the tech community. He has been invited to judge and speak at several high-profile hackathons, including LA Hacks 2025, Hack TX 2024 at the University of Texas at Austin, and Hack4Humanity. These events bring together some of the brightest minds in technology, and his role has involved evaluating projects that aim to balance innovation with practical and social impact. In addition to these industry engagements, Aditya has contributed to the academic world through research focused on artificial intelligence and financial technology. His

Hrideja Shah Venture Capital and M&A Attorney, US-India Ecosystem  Leading Woman in Law of the Year 2025 Navigating Innovation: Hrideja Shah’s Journey in Venture Law Hrideja Shah’s path into corporate law and the venture capital sector was fueled by a passion for supporting entrepreneurs and investors in shaping the future of innovation. Having worked extensively with startups and investors across the US-India corridor, she has witnessed how well-structured legal frameworks can drive business growth. Her work sits at the intersection of strategic advisory, deal-making, and regulatory navigation—key elements that help strengthen the startup ecosystem. By ensuring compliance while guiding emerging companies toward expansion, she remains at the forefront of an industry that is constantly evolving. From the outset of her legal career, Shah was drawn to the dynamic relationship between law, business, and innovation. During law school, she developed a keen interest in corporate finance, mergers and acquisitions, and international business law. Her early experiences involved assisting startups with entity formation, fundraising, and governance—an exposure that deepened her understanding of the unique legal, financial, and operational challenges startups face. She quickly recognized that these companies required more than just transactional legal support; they needed strategic counsel tailored to their fast-paced growth. This realization led her to specialize in venture law, allowing her to merge legal expertise with a business-first approach. Her transition into cross-border transactions, particularly within the US-India startup ecosystem, was both a natural progression and a strategic move. As Indian startups increasingly sought to expand into the U.S. and attract global venture funding, American investors, in turn, displayed growing interest in India’s high-growth startup landscape. This evolving trend presented complex legal challenges—structuring deals that adhered to multiple jurisdictions while maintaining investor confidence and ensuring founder flexibility. Navigating these intricacies, Shah has played a pivotal role in bridging the gap between two thriving markets. Her journey has been shaped by a deep understanding of global venture trends and a commitment to making legal solutions more accessible and strategic for startups. Today, she views her role not just as a lawyer but as a trusted advisor who helps entrepreneurs and investors make well-informed, forward-looking decisions in an increasingly interconnected world.  Bridging Borders: Hrideja Shah’s Approach to Cross-Border Venture Deals Hrideja has navigated some of the most intricate legal challenges in venture law, particularly in cross-border transactions between India and the United States. One of her most complex cases involved an Indian SaaS company securing venture funding from U.S.-based investors while simultaneously establishing a U.S. parent entity. The transaction required careful structuring due to regulatory hurdles, including Indian foreign exchange laws, U.S. securities regulations, tax implications, and intellectual property migration. To streamline the process, she collaborated with tax experts and corporate lawyers from both jurisdictions, ensuring compliance while optimizing tax efficiency for the founders. By maintaining open communication and leveraging a network of specialists, she successfully closed the deal, setting a precedent for similar transactions in the space. Her approach to cross-border deals is built on a foundation of proactive risk mitigation, regulatory adherence, and strategic structuring. Staying updated on legal and policy shifts allows her to navigate evolving frameworks effectively. By using detailed checklists and working closely with advisors in each jurisdiction, she ensures that deals move forward smoothly while minimizing potential roadblocks. In the fast-moving world of startups and venture capital, legal counsel extends beyond contract drafting and compliance—it requires becoming a long-term partner in a company’s growth. Shah’s strategy for building lasting client relationships is rooted in proactive guidance, customized legal advice, and ongoing support. Instead of merely reacting to legal challenges, she helps clients anticipate potential risks and develop strategies to avoid them. Startups, particularly early-stage companies, often lack awareness of the legal intricacies that could impact their growth. By educating founders on topics such as funding structures, regulatory changes, and investor expectations, she ensures they are equipped to make informed decisions. Her commitment to providing strategic insight goes beyond transactional support. When working with startups raising their first institutional round, she doesn’t just draft term sheets—she walks founders through cap table management, dilution scenarios, and long-term financial implications. This hands-on approach fosters trust and enables startups to navigate their funding journey with confidence. By combining legal expertise with a deep understanding of the startup ecosystem, Shah continues to play a crucial role in shaping the success of emerging companies in an increasingly interconnected market. Strategic Legal Counsel for Startups and Investors: Hrideja Shah’s Vision Hrideja’s approach to venture law is centered on adaptability and long-term partnerships. Recognizing that the legal needs of a pre-seed startup differ significantly from those of a growth-stage company, she tailors her guidance to align with a company’s stage of development. In the early phases, her focus is on cost-effective structuring, assisting with entity formation, founder agreements, intellectual property protection, and initial fundraising. As companies grow, she shifts her attention to governance, compliance, risk management, and potential exit strategies. This ensures that legal counsel is not only relevant but also actionable, helping founders make informed decisions without unnecessary complexity. In the fast-paced startup and investment landscape, accessibility and responsiveness are crucial. Shah makes herself available beyond scheduled consultations, offering immediate input on deal terms, regulatory concerns, and strategic decisions. Her ability to understand a founder’s vision and an investor’s priorities allows her to provide legal solutions that are not only compliant but also commercially viable. By staying informed about her clients’ industries and challenges, she ensures that her advice is aligned with their long-term goals. Her commitment to building lasting relationships extends across multiple ventures. Many of her early-stage clients continue to seek her counsel as they scale new businesses, relying on her for legal and strategic support throughout their entrepreneurial journeys. She also works closely with venture capital firms, angel investors, and private equity funds, structuring deals and managing portfolio companies to maintain smooth transactions and alignment between investors and founders. Her goal is to create a framework where both parties can operate with confidence, knowing they have reliable legal

Saaniya Chugh Senior Technical Consultant at ServiceNow The IT Service Management (ITSM) and technology consulting industry play a vital role in helping businesses manage and optimize their IT services. This industry focuses on delivering innovative solutions such as cloud computing, automation, and artificial intelligence to improve efficiency, reduce costs, and enhance customer experiences. Companies in this field work closely with organizations across various sectors to design, implement, and maintain technology systems that support business goals and adapt to rapidly changing environments. As technology continues to evolve, the ITSM industry remains essential for driving digital transformation and enabling businesses to stay competitive. Saaniya Chugh has built a strong career in IT Service Management by combining technical skills with a clear vision for the future. She began her journey working in IT infrastructure and soon developed a strong interest in ServiceNow and ITSM. As she gained experience, she saw how powerful ServiceNow could be in improving how businesses work. Now, as a Senior Technical Consultant, Saaniya helps companies go through digital changes, focusing on using AI responsibly, improving processes, and bringing in upcoming ideas. A Transformative Journey: Navigating the Strategic Evolution from Technical Expert to Visionary Business Leader Saaniya’s career started with a solid background in IT infrastructure. Her first exposure to ServiceNow ignited her curiosity about the platform’s potential to automate and optimize business processes. This was the turning point that became the driver for her specialist path in the ServiceNow ecosystem. Realizing the large potential that effectively implemented ITSM tactics had, she acquired expertise to enable organizations to utilize the platform to its maximum. Her professional journey is a calculated mix of technical expertise and business acumen. Saaniya made the transition from technical implementation to strategic advisory positions over the years. In making this transition, she kept upskilling herself all the time to remain in sync with technology trends, specifically AI-powered ITSM. This transformation enabled her to engage with enterprises in close association, providing solutions that not only met their short-term operational requirements but also complemented overall organizational objectives. Now, working as a Senior Technical Consultant, she engages with clients to offer guidance on digital transformation, ethical AI incorporation in ServiceNow, and the integration of IT strategies into overall business goals. Her aim is not to install technology but to facilitate organizations to become successful amidst a rapidly evolving digital environment. The Core Inner Strengths and Guiding Principles That Illuminate and Propel Saaniya’s Inspiring Journey Saaniya Chugh thinks that three qualities have been instrumental in her success: resilience, adaptability, and leadership. Her adaptability has enabled her to remain current in a rapidly evolving tech world, whether it’s mastering new technologies such as cloud solutions and automation or collaborating with clients from other sectors. Resilience has also been central to her success. Rather than allowing adversity to deter her, she employed adversity as a means of development, remaining focused and relentless despite personal and professional setbacks. Leadership, in Saaniya’s opinion, is not merely people management; it’s about motivating others, fostering teamwork, and assisting others in development. By prioritizing empathy and authenticity, she has become an active player in the ServiceNow community. And has mentored colleagues in the ITSM space, always looking to uplift and empower those around her. Fundamentally, Saaniya’s work is built upon a strong passion for ongoing learning, integrity, and making an impact. She works hard to stay ahead of the curve when it comes to technological innovations, to keep her solutions contemporary and efficient. Her attention does not lie in instant results. Rather, she aspires to generate lasting value through aligning her efforts with long-term business requirements and moral practices. Integrity controls everything at work, ranging from open communication to ethical incorporation of AI technologies. Saaniya also lays huge emphasis on teamwork. She is a firm believer in co-creating solutions with stakeholders, aligning them with organizational vision and objectives. Her purpose is more than personal accomplishment; she is committed to positively affecting businesses and society through intelligent, human-centric technology. Navigating Professional Challenges and Building a Respected Voice in the Industry Perhaps one of the toughest shifts in Saaniya’s career was from an exclusively technical position to that of a strategic advisory role. The change was not only functional but philosophical, where she had to consider beyond short-term task management and embrace a wider perspective of business dynamics, strategy, and management of people. This shift compelled her to acquire new skills, such as business consulting, stakeholder engagement, and organizational change management. Though demanding, this stage was a critical milestone in her career, allowing her to work at the crossroads of technology and business strategy. Staying ahead of the fast-paced technological revolution, particularly in AI and automation, has been a significant challenge. The speed of change in these fields requires constant learning and experimentation. Despite this, Saaniya has taken advantage of it to expand her knowledge and provide innovative solutions specific to contemporary business needs. Saaniya’s career has made her a certified expert and peer-admired professional in the ServiceNow ecosystem. She possesses several certifications that confirm her technical and strategic knowledge in the platform. In addition to certifications, she is also a developing thought leadership voice. Her upcoming book on “How to apply ServiceNow’s  AI Capabilities for effective an IT Service Management” is a landmark event, an event that will add worthwhile insights to organizations and professionals alike. She has also been requested to present herself at some of the most prestigious platforms, like Women in Tech and some ITSM-oriented webinars. These talks have provided her with a larger audience to share her experience, wisdom, and approach with. Her contributions are not limited to speaking, though. On platforms such as HackerNoon and LinkedIn, she publishes her thoughts on ITIL, ITSM best practices, AI integration, and career growth within the ServiceNow environment, assisting peers and aspirants in charting their course with confidence. Saaniya’s Vision for the Future and Her Inspiring Journey Driven by Purpose and Passion As she looks back at her journey, Saaniya knows where she is going. Her

Mr. Upendra Kanuru Doctoral Candidate, Cloud Tech, FinOps, DevSecOps, SRE, FLMI, ACS, AAPA, ALMI, AHM, SAFe, Six Sigma Green Belt An Exclusive Conversation with Jasmine Francis, Editor-in-Chief of CIOTODAY, Unveiling the Remarkable Journey of Mr. Upendra Kanuru Mr. Upendra Kanuru   for being awarded “International DevSecOps Leader of The Year – Information Technology (USA)“ Published on :- 30th May 2025 Awarded by Bizox Media Network as a Global Technology Leaders Awards 2025 Questionnaire for Exclusive Interview: Kindly brief us about the outset of your career. My career trajectory commenced in August 2011 at Tata Consultancy Services (TCS), where I systematically advanced through roles as a Developer, Senior Developer, and ultimately, a Module Lead. My foundational contributions at TCS involved the meticulous analysis of existing systems, the development of innovative components, and the optimization of processes to enhance efficiency and ensure quality. A significant early undertaking included the development and ongoing maintenance of a sophisticated mainframe policy administration system, critical to insurance operations. This pivotal experience cultivated my deep technical proficiency across mainframes, databases, and quality assurance methodologies. These formative roles were instrumental in honing my capabilities to comprehend complex systems and engineer robust solutions, thereby establishing the crucial technical bedrock for my subsequent specialization in cloud technologies and DevSecOps. As a successful leader, which three personal qualities do you believe contributed most to your success? When reflecting on the personal qualities most instrumental to my success, three stand out prominently: Adaptability: The technology landscape is in perpetual evolution, particularly within the dynamic realms of cloud and DevSecOps. My career trajectory, spanning from foundational mainframe systems to cutting-edge cloud architectures, has consistently demanded a profound willingness to embrace novel tools, methodologies, and challenges. This inherent flexibility has been critical in successfully navigating complex public cloud transformation projects and seamlessly transitioning across diverse technological stacks. Proactive Learning: This quality works hand-in-hand with adaptability. I am consistently driven to acquire new knowledge and skills, not merely in response to immediate needs, but by actively anticipating industry shifts and future demands. This commitment is clearly evidenced by my continuous pursuit of advanced certifications in areas such as FinOps, SRE, and AI, complemented by my ongoing doctoral studies specializing in Cybersecurity. This dedication ensures I remain at the forefront of innovation, consistently equipped to deliver optimal solutions. Collaboration and Communication: Effective leadership in a globalized, technology-driven environment necessitates exceptional collaboration and communication. My experience working with diverse teams across multiple countries—including India, Mexico, and the US —and my direct engagement with client directors, executives, and vice presidents, have significantly honed my ability to articulate complex technical concepts with clarity. This proficiency has been pivotal in fostering a cohesive “One Team One Vision” environment, crucial for successful project execution and stakeholder alignment. What are the aims and ideals that guide you as an individual and a professional? As an individual and a professional, I am fundamentally guided by two core aims: unwavering commitment to continuous improvement and an absolute focus on strategic value creation. My personal philosophy champions relentless self-betterment; this compels me to consistently learn, adapt, and refine my proficiencies, ensuring I contribute optimally to every challenge. My demonstrated track record, particularly in optimizing complex business processes through Lean and Six Sigma methodologies, directly reflects this dedication to operational excellence and enhanced efficiency. Central to my professional ethos is the ideal of value creation. My overarching objective is to serve within agile leadership capacities, spearheading growth and transformation initiatives that precisely align with, and ultimately advance, organizational vision. This commitment translates into a tangible focus on delivering measurable business impact, whether achieved through boosting operational efficiency by 40% via strategic cloud migrations or through judiciously optimizing cloud spending by fostering a comprehensive FinOps culture. What are the primary offerings of your company? The primary offerings to which I contribute, based on my current and recent professional engagements, predominantly revolve around Cloud DevSecOps, Site Reliability Engineering (SRE), and comprehensive IT transformation initiatives within the highly regulated insurance and financial services sectors. At USAA, my recent focus has been on architecting and implementing robust DevOps pipelines and establishing advanced observability for the Adobe Experience Manager (AEM) Content Management System on AWS Cloud. This foundational work enables omnichannel content delivery for a diverse portfolio of financial products. Key responsibilities included configuring stringent security controls for AEM components, developing automated lifecycle processes for critical infrastructure refresh, and ensuring high availability and disaster recovery across disparate AWS regions. During my tenure at DISH Network, specifically supporting Sling TV, I specialized in critical SRE activities for their expansive video streaming platform. This encompassed establishing comprehensive observability for numerous technical components, automating cloud infrastructure deployments on AWS, and actively cultivating an SRE culture among development teams by defining clear Service Level Indicators (SLI), Objectives (SLO), and Agreements (SLA). My responsibilities also extended to performance testing, proactive incident management, and participating in the essential on-call rotation for production incidents. Earlier at Tata Consultancy Services, my contributions were centered on large-scale cloud migration projects for the ALIP (Accenture Life and Annuities Insurance Platform), including hosting ALIP software on AWS Elastic Kubernetes Service (EKS) and facilitating the migration of extensive datasets from on-premises to cloud-native databases. Furthermore, I was instrumental in enabling broader cloud DevOps practices, modernizing health acquisition workflows, and onboarding brokered health products. Collectively, my efforts consistently revolve around building, securing, optimizing, and managing resilient, cloud-native solutions tailored for the demanding requirements of large enterprises in regulated industries. What have been the toughest obstacles you’ve faced in your career? The most formidable obstacle throughout my career has consistently been navigating the intricate cultural and operational shifts inherent in large-scale digital transformations within traditional enterprise environments. The transition of clients from deeply entrenched, often mainframe-dependent systems to agile, cloud-native infrastructures transcends mere technical complexity; it represents a profound organizational and cultural undertaking. Overcoming inherent resistance to change, cultivating a collaborative DevOps and FinOps culture, and uniting diverse global teams (from India, Mexico, and the US) towards a unified vision and new operational paradigms has proven exceptionally demanding. Furthermore, ensuring seamless business continuity

Swathi Adimulam OCI Cloud & AI Architect at Oracle “From Village Roots to Cloud Heights: The Steady Rise of Swathi Adimulam” Swathi Adimulam, currently serving as a Cloud and AI Architect at Oracle, traces her journey from a quiet village to the forefront of technological innovation with a deep sense of purpose and determination. Growing up, she was influenced by the strong values of education and aspiration instilled by her parents and teachers. This early support laid a solid foundation for what would become a focused and progressive career in technology. Her professional path began at IBM, where she joined as a software engineer. Working closely with teams that built applications from the ground up, she gained valuable technical experience and developed a desire to contribute to meaningful projects. This formative role helped sharpen her skills and sparked a long-term commitment to delivering impactful solutions. Swathi’s next chapter unfolded at Oracle, where she stepped into the position of Senior Software Engineer. Here, her journey into the world of cloud technology began. She led a successful migration project from on-premises systems to Oracle Cloud Infrastructure (OCI), a project that proved to be a turning point. This success led to further involvement in cloud migrations and the design of cloud-native architectures, particularly for high-compliance projects across the US and UK public sectors. Her role evolved further when she joined the Oracle Architecture Office as a Cloud and AI Architect. In this capacity, she has played a key part in shaping foundational architectural patterns for cloud and AI solutions across various industries. Her work not only contributes to Oracle’s internal innovation but also supports the broader enterprise ecosystem. Driven by a passion for learning, Swathi has taken a keen interest in emerging technologies, particularly Generative AI. Her curiosity and proactive approach have led her to lead several AI-based solution initiatives, underlining her commitment to staying current and adaptable in a fast-changing industry. Staying Ahead: The Mindset Behind Swathi Adimulam’s Success in Tech Swathi reflects on her career with a thoughtful awareness of the traits that have shaped her path. In an industry known for rapid change and constant innovation, she attributes much of her success to a few core personal qualities that have remained consistent throughout her journey. A strong passion for learning has been central to her growth. Swathi has always been eager to explore new technologies and stay ahead of evolving trends. From transitioning into cloud computing to diving into emerging fields like Generative AI and Quantum Computing, she has consistently pursued opportunities to expand her skill set. This mindset has not only helped her deliver thoughtful and effective solutions but has also allowed her to contribute meaningfully to innovation within her organization. Equally important has been her resilience. Like many in the tech field, she has faced her share of challenges—unexpected technical issues, changing project goals, and demanding timelines. In these moments, Swathi’s ability to stay composed and work through problems has been key. Rather than being discouraged by setbacks, she has used them as opportunities to learn and grow, always keeping her focus on delivering outcomes. Swathi also credits her proactive nature as a driving force behind her accomplishments. Taking initiative and owning her work has helped her lead complex projects, particularly in cloud architecture and AI. She has never waited for opportunities to come her way—instead, she has sought them out, shaped them, and followed through with commitment and care. As she looks to the future, Swathi remains grounded in these values. Recognition Rooted in Impact: Swathi Adimulam’s Professional Milestones At Oracle, Swathi has received several honors that reflect her commitment to innovation and excellence. Among these is the IMPACT award, which acknowledged her role in delivering a cloud-native platform tailored for high-compliance customers. She was also recognized with the “Pedal to the Front” department award for leading AI solution initiatives and the Moonshot award for her consistent delivery of high-quality results. Her work has been commended frequently by senior leaders, including directors and vice presidents, underscoring the value she brings to every project. Beyond organizational recognition, Swathi has earned professional credibility through memberships in key industry groups. She is an individual member of the Association of Enterprise Architects and holds a membership with IEEE. Her knowledge and experience have also led her to serve as a cloud advisor to a startup, a role that allows her to share her insights in real-world business contexts. Swathi’s dedication to exploring new technologies is also evident in her academic pursuits. She has filed a patent related to the use of quantum computing techniques in distributed energy resource orchestration systems, demonstrating her interest in applying advanced technologies to practical problems. Her qualifications include a set of respected certifications. She is a TOGAF-certified Enterprise Architect Practitioner and holds multiple Oracle Cloud Infrastructure certifications across various years, including those focused on architecture and AI foundations. These credentials reflect her ongoing commitment to learning and her readiness to work across complex systems. Shaping Tomorrow: Swathi Adimulam’s Vision for a Responsible Tech Future Looking ahead, Swathi is focused on advancing the adoption of cloud computing and ethical artificial intelligence. With her experience in both fields, she believes the next phase of innovation must prioritize transparency, fairness, and scalability. For her, the goal is not just to build intelligent systems, but to ensure they serve a broader purpose—helping businesses grow while remaining aligned with ethical standards. Swathi envisions a future where responsible AI development drives both progress and accountability. She sees this approach as essential, not only for the success of enterprises but also for the wider benefit of society. Her efforts will continue to emphasize scalable solutions that are built with integrity and foresight. A key part of Swathi’s plan includes expanding her role in global thought leadership. She is eager to contribute to research, serve on advisory boards, and engage with leading technology forums. These platforms, she believes, are important spaces for sharing ideas, learning from peers, and influencing the direction of emerging

Richard Larson, Mitsui Professor at MIT, Massachusetts Institute of Technology The activities encompassing operations research, systems engineering, educational technology, and public sector consulting are central to modern problem-solving and innovation. Operations research and systems engineering focus on applying mathematical models, statistical analysis, and optimization to complex systems, improving efficiency and effectiveness in sectors such as transportation, healthcare, and infrastructure. Educational technology leverages digital tools and platforms to enhance learning experiences and expand access to quality education worldwide. Meanwhile, public sector consulting supports governments and international organizations by providing data-driven strategies for urban planning, disaster management, and public service optimization. Together, these industries play a crucial role in shaping intelligent, efficient, and sustainable solutions for both societal and organizational challenges. Richard Larson, an accomplished scholar, started with a fearless decision to skip kindergarten, demonstrating early independence. His career course was initially mapped for engineering, but during his graduate studies at MIT, he found himself drawn to teaching. This epiphany propelled him to academia, where he emerged as a celebrated professor, marrying engineering acumen with creative pedagogy. Larson’s career is one of dedication to learning and mentoring, informed by his early experiences and a desire to influence future generations. The Remarkable Story of How a Five-Year-Old Boy Defied Conformity, Chose the Path of Freedom, and Planted the Seeds of Intellectual Rebellion That Would Challenge the Status Quo Richard Larson’s history started in an early assertion of independence that would continue through his life of self-management. At age five, he was given a choice by his parents: to go to kindergarten or not, as kindergarten was not required in Pennsylvania. Little Dickie, he remembers, asked for the weekend to make up his mind. His Monday reply, “No kindergarten for me!” was an expression of his need for independence. This modest exercise in decision-making uncovered a formative characteristic that would reverberate throughout his professional life: a libertarian temperament based on careful consideration. That same autonomy led him into the academic community. As he worked towards a graduate degree at MIT, Larson accepted a teaching assistantship to help pay the bills. It was then that he felt the thrill of teaching, seeing students finally understand difficult concepts. That was the beginning of my teaching career,” he adds, straying from his initial intention to become a practicing engineer. When MIT extended an assistant professorship to him, he jumped at it, embracing a career that would enable him to forge both knowledge and the individuals who seek it. The Profound Emotional Intelligence and Transformative Teaching Methods Behind One of MIT’s Most Influential Educators What does it take to make a teacher utterly unforgettable? For Richard Larson, it comes down to three fundamental attributes: empathy for students, a real interest in reaching out to them, and clear thinking. These are not soft skills alone; they are the pillars of his philosophy of teaching. In a time that tends to value intellect over compassion, Larson’s blend of both makes him stand out as a mentor, rather than merely a professor. He is a firm believer in giving students the ability to think for themselves, promoting the value of independent thought and critical thinking. “Do not follow the crowd,” Larson cautions, encouraging students to forge their paths, as he did. Larson’s influence extends beyond conventional classroom instruction; he has built platforms and movements that have revolutionized educational practices. His leadership with BLOSSOMS (Blended Learning Open Source Science or Math Studies) and LINC (Learning International Networks Consortium) demonstrates his passion for democratizing education. Larson has never ceased to find ways to make learning interesting and accessible, from mentoring students at MIT to creating global educational collaborations. His commitment to remaking education shows his faith in making knowledge universally accessible, preparing students to think critically and for themselves as they interact with their world. How Richard Larson Combines Operations Research and Simple Tools to Revolutionize Everyday Problem-Solving Richard Larson has made a significant contribution to world operations research, especially in areas such as queueing theory, urban service systems, and disaster management. His innovative models, such as the Hypercube Queueing Model, have impacted key sectors such as healthcare, aviation, and public safety, influencing infrastructures globally. Larson’s impact goes beyond scholarly work. Having retired from early studies, he turned his attention to preaching “Model Thinking,” which is something he strongly believes in. In his book MODEL THINKING for Everyday Life, Larson advocates the use of pencil and paper instead of digital processors. Larson is convinced that this hands-on technique ensures higher cognitive involvement, memory retention, and problem-solving. In breaking down sophisticated theories, Larson enables people to think systematically and creatively in daily life. His writing harmoniously combines the intellectual with the popular, clearly reflecting his intent to democratize innovation. Larson’s faith in model-based thinking accessible to everyone is empowering the tool to be strong for individuals of all backgrounds and not only specialists. His emphasis on real-world, practical applications highlights the value of placing systematic thought into the hands of everyone as an improved means of making decisions and solving problems. The Personal Philosophy That Drives His Unyielding Commitment to Academic Precision and Excellence in Every Endeavor Despite all his towering intellectual contributions, Richard Larson has always valued the human touch. One of the most challenging tasks for him was balancing his professional life with his personal life. In a place like MIT, the weight of research and teaching can be so overwhelming at times that everything else takes a backseat. Larson, however, made an extra effort to toggle between the two roles, taking off the MIT hat at home, leaving it by the door. He talks about his recently deceased wife, M. Elizabeth Murray, fondly, referring to her as his SoulMate and compass. She was the mother of his three children, and she played the most crucial role in encouraging Larson to see and pursue his genuine intellectual passion: not merely learning about queues, but converting the gospel of model thinking. Her inspiration, he says, brought him to a greater level of

Jissan Cherian Leadership Coach & Startup Advisor at DVERSFY “The Birth of DVERSFY: A Pathway from Corporate Achievement to Inner Satisfaction” The startup advisory and leadership development industry is important in defining the growth of organizations and businesses. It is an industry that equips leaders with the skills, thinking, and strategies that help them cope with intricate business situations. It is about coaching, mentoring, and training individuals to become better leaders with high-quality leadership skills, building an organizational culture that supports innovation, flexibility, and long-term success. For startups, this sector provides critical advice on transforming great ideas into successful businesses, focusing on market research, product-market fit, resource utilization, and scaling. Practitioners in this space advise entrepreneurs on how to avoid pitfalls and offer strategic advice that fuels sustainable growth, positioning startups to be successful in competitive markets. In this ever-evolving world, authentic and inclusive leadership is as essential as ever. Jissan Cherian, the founder and president of DVERSFY, is leading the charge in this arena with his unique vision for leadership growth. With more than 20 years working at world giants such as Microsoft and Deloitte, Jissan stepped out of corporate life to pursue his real passion, developing people. DVERSFY, his mission-oriented business, develops individuals and startups into self-aware, high-impact leaders through strategic coaching, branding, and transformational leadership models. Jissan’s move from corporate entrepreneur to entrepreneur was not a result of discontent but self-reflection. Gradually, he found that his most endearing legacies were not quarterly business successes or cost-saving efficiencies but the success stories of people he had guided. “After two decades in high-performing global organizations, I realized that what I truly enjoyed was helping others grow,” he reflects. “DVERSFY was created to fulfill that passion to build a pipeline of leaders who are inclusive, self-aware, and impactful.” Since its founding, DVERSFY LEADERSHIP has provided a platform for career growth, professional development, and leadership transformation across various sectors. Jissan’s clients range from entry-level professionals to senior executives, each empowered with tailored strategies to enhance their influence and accelerate their careers. From Self-Awareness to Storytelling Mastery: How DVERSFY LEADERSHIP Empowers Leaders to Build Authentic Personal Brands and Hack the Corporate Learning Curve A defining characteristic of DVERSFY LEADERSHIP’s coaching model is its holistic approach to personal brand building, a vital resource for professionals seeking to stand out amidst the current competitive market. Jissan Cherian’s four-step process not only assists individuals in discovering and streamlining their professional identities but also enables them to articulate their worth with confidence and clarity. It starts with self-discovery. Clients go through a guided process of assessment to determine their top five strengths and key abilities that are the foundation of their leadership style and personal brand. But acknowledging these strengths is only the beginning; the actual transformation starts when they learn how to communicate them in effective storytelling. To enable clients to convey their value in everyday situations, Jissan teaches the art of writing effective stories. One of the main tools he uses is the STAR method, a story structure widely valued among recruiters and leaders. STAR refers to Situation, Task, Action, and Result. Through this framework, clients can transform mundane working moments into powerful leadership narratives that directly highlight their strengths and influence. For instance, if stakeholder management is a strength, clients are taught to recount a situation where alignment was the key: the task that they had to perform, the precise actions they undertook to facilitate ease of communication, and lastly, the outcome, maybe closing a deal or facilitating team cohesion. These narratives become vital resources during performance reviews, interviews, networking, and personal branding. In addition, Jissan prompts clients to match their strengths with future career opportunities by sparking proactive discussions with managers and mentors. This keeps them continually in roles where they can excel. To complete this journey of personal development, clients are encouraged to create a “personal board of directors,” a group of trusted advisors who assist in offering feedback, mentorship, and strategic advice as they develop. Through the marriage of self-reflection and storytelling excellence, DVERSFY’s branding system empowers individuals with both the content and the flair to lead with confidence. It’s not merely about creating visibility, it’s about creating lasting influence. From Financial Discipline to Purpose-Driven Leadership: A Balanced Approach to Entrepreneurial Success Jissan has seen numerous startups fail not due to a lack of good ideas, but due to bad money management. One of the key mistakes is overestimating financial projections to satisfy investors. “Startups feel they need to make big promises of quick returns, but when growth doesn’t materialize on time, investor pressure mounts,” he says. “This makes founders lose sight of the customer and focus on short-term investor expectations instead.” Jissan highlights realistic planning, open communication, and buffers for market downturns. This practicality ensures that founders remain focused on their long-term vision. In the future, DVERSFY wants to leverage its impact by becoming a comprehensive leadership brand. Jissan sees it expand its reach through online learning programs, community activities, and shared platforms, continuing to link financial prudence to the greater goal of purposeful leadership. “Leadership must be inclusive, empathetic, and purpose-driven. DVERSFY will keep growing, but the core vision remains the same to enable individuals to lead with authenticity and impact,” he assures. Leveraging the Strength of Digital Growth and AI: How to Navigate the Future of Leadership with Technology and Human Wisdom In the modern business world, digital platforms and artificial intelligence are key to influencing successful leadership strategies. Social media platforms such as Instagram and TikTok have become vital tools for creating communities and trust, and DVERSFY recommends that entrepreneurs embrace organic content over conventional selling. “Content is no longer about selling, it’s about educating, entertaining, and engaging,” believes Jissan, stressing the strength of organic growth in small businesses trying to stay on top in their local markets. Nonetheless, in light of increasing AI use in professional growth, Jissan believes with conviction that human-centric coaching is irreplaceable. “Leadership development has to do with trust, empaathy,