Most Visionary Leaders creating Waves in the World 2022
Most Visionary Leaders creating Waves in the World 2022 Read More »
Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding
Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding Innovative and Cutting-Edge Clothing and Apparel Businesses Craft Memorable Domains for Their Online Stores. BELLEVUE, WA – September 27, 2022 –Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced after an exciting Fashion Week that emerging, small as well as well-known businesses such as Vogue and Michael Kors are choosing descriptive domains to elevate their digital brands. Descriptive domains allow users to benefit from meaningful words on both sides of the dot and can anchor a strong search engine optimization (SEO) strategy, helping shoppers find businesses online more easily. Smart branding is key to competitiveness in the fashion industry. A brand communicates a business’s unique characteristics—the visible style and the feelings and emotions associated with it. In the digital era, building a cohesive brand online is essential to continue to express a business’s brand identity and remain on the cutting edge. Numerous fashion-related companies are taking advantage of descriptive domains that use both sides of the dot to showcase their brands. For instance, premier and innovative fashion magazine Vogue directed readers to its online Fashion Week edition with the domain vogue.world. This domain name clearly expresses what Vogue embodies, fashion all over the world, and installs this concept of the brand in each reader. Other famous fashion enterprises choosing shorter, more memorable domain names that reflect their brand identities include michaelkors.global and ralphlauren.global. Fashion businesses are also using Identity Digital top-level domains (TLDs) to quickly communicate exactly what their businesses do, such as president.shoes, the Johnston & Murphy site about the tradition of providing footwear to U.S. presidents, and staud.clothing, a leader in wardrobe staples. Descriptive TLDs are popular as well with emerging brands, such as brielle.clothing, featured in Who What Wear 2021, Ali MacGraw’s company butter.shoes, and freedomheated.clothing, which offers heated clothing for motorcyclists. Limitato.shop and limitato.clothing chose their names for businesses that offer wearable fine art, babycakes.clothing is a black-owned crochet boutique with products created by cancer survivors, and bearwear.clothing, is a loungewear and comfort brand founded by MTV’s The Challenge and Ex on the Beach UK alum Rogan O’Connor. The Wrap Life, which offers authentic African headwraps, chose TheWrap.Life as its domain. Nnenna Stella, founder, says, “I just thought it was the perfect introduction. It’s the name of our company, and .life supports our mission – we’re doing things differently.” “We’ve seen a steady uptick in fashion-related businesses purchasing our domain names in the past four years, with 2021 showing a significant increase,” said Akram Atallah, CEO of Identity Digital. “Choosing the optimal domain is the basis of a successful digital branding and SEO strategy, and we are excited to see small as well as larger well-known fashion and apparel brands embracing descriptive domain names to make it happen.” Those interested in learning more about Identity Digital domain names should contact their preferred domain registrar to check availability and pricing. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.
The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer.
The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer. As part of MoneeMint’s commitment to building and delivering the world’s best ethical and transparent banking solution, we have appointed a world-class Chief Marketing Officer to join us on the journey on delivering a refreshing banking experience for our customers. About Sharon: Sharon is a highly accomplished and recognised Senior Marketing professional, with over 17 years of experience in marketing, earning a BA Honours in Graphic Communications. She has successfully built marketing functions from the ground up and helped to scale-up businesses globally. Sharon has an affiliation and genuine passion for Start-Ups, whose personal experience will prove invaluable to MoneeMint’ s plans both in the short, medium, and long term. Her knowledge of the market and what creates and breeds loyalty to a brand is second to none and she will be a huge asset to our Senior Leadership Team. Sharon is highly respected in her field and alongside winning a number of awards, has most recently been invited to join a panel of global marketing leaders to mentor and guide a wider community of 1.5Million marketers. Sharon has also been featured in a few business leadership and entrepreneur publications as the ‘Most Influential CMO to follow in 2022’, she has a career full of accolades including working with Liverpool Football Club, she also recently partnered with Universal Pictures on a promotional campaign for the Minions: The Rise of Gru. Sharon is an entrepreneur by nature and is currently involved in a few tech projects including running her own e-Commerce business selling Ethnic fashionwear. MoneeMint’s Founder and Chief Executive Officer, Hassan Waqar, says: I am genuinely delighted to warmly welcome Sharon as our group Chief Marketing Officer. Her vast experience in this critical role as an accomplished and proven senior marketeer will add an additional dimension to our launch plans as the newest and freshest Neobank in the UK. We are a team of experts with extensive experience within our chosen fields, we come together and form a formidable team. We are a bunch of innovators, technologists, entrepreneurs, and futurists all geared to one common goal: To build the greatest bank on the planet. At MoneeMint, we are uncompromising about attracting the best talent and I’m so genuinely proud that Sharon has felt inspired to join our class-leading Senior Leadership Team. I have no doubt that she will have a huge impact on MoneeMint’s purpose, values and sustainable growth ambitions, to have a lasting impact on the customers and communities we are privileged to serve. MoneeMint has very ambitious plans to take over the ethical banking market through the innovative products and services we are looking to offer initially in the UK and then wider across Europe and the GCC. Sharon says: I’m delighted to join MoneeMint at this exciting time. MoneeMint is building the world’s best ethical bank, offering its customers a transparent, fully integrated, ethical, and refreshing banking experience, by putting its customers first and enabling them with effective financial management tools, ensuring everyone is on top of their finances. The value proposition appealed to me, as there is a need for a customer-centric ethical banking system, for too long traditional banks, have gotten away with not being open about where our investment and money are going, and banks are not aligned with customers’ ethical beliefs and principles. I look forward to building out the go-to-market marketing strategies and building the marketing function from the ground up and ultimately scaling MoneeMint globally. About MoneeMint: Fresh like the flavour of mint, an experience that reimagines how you think about banking. A bank built for your smartphone architected around your lifestyle. Built on the foundations of socially responsible banking and innovative technology, we bring to you digital financial services that are intelligent, unique, and most important, refreshingly delightful. We are a team of experts with extensive experience within our chosen fields, we come together and form a formidable team. We are a bunch of innovators, technologists, entrepreneurs and futurists all geared to one common goal: To build the greatest bank on the planet.
The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer. Read More »
Churches Are Leveraging .church Domain Names to Boost Their Brand and Digital Engagement More Than Ever
Churches Are Leveraging .church Domain Names to Boost their Brand and Digital Engagement More Than EverMyths about starting an online business that BELLEVUE, WA – September 26, 2022 – Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced that 1 in 3 churches named in this year’s Outreach Magazine’s Outreach 100 lists are using .church to clearly identify themselves as a church, match their branding, and easily engage with their members and guests online and offline. The number of churches in the Outreach 100 lists using .church has increased significantly in recent years. Digital engagement and spiritual connections with people far beyond church walls have been increasingly important, but the pandemic has made it a necessity and priority for church leaders. And the rapid adoption rate of .church domain names shows that churches are recognizing the value of using .church domain names to reach more people and engage online. “Any time we promote a CTA from the stage or on video, sharing the domain and short URL has always been simple and memorable. This gives us the best opportunity to get easy, actionable steps in front of our members and guests,” says Connor Wood, Eastview Christian Church’s Online Campus Pastor. Justin Stewart, creative director of Canvas Church, explains, “We wanted to keep things as easy to remember and simple as possible, so when canvas.church became available, we took it.” When asked how .church has improved Canvas’ ministry impact, Stewart shared: “The biggest impact is the shareability of canvas.church. It’s easy for staff and regular attendees to say, “check us out at canvas.church.” Oklahoma-based Life Church chose life.church “to share and talk about the church in a natural way,” Bobby Gruenewald, innovation pastor, says. Rachel Feuerborn, PR Manager, added: “[.church] allowed us to create a distinct name and brand separate from other Life Churches around the world.” The church also decided on youversion.church for its Bible App, which has more than 500 million installs globally. “[youversion.church] allows us to communicate (even with our URL) that we have offerings designed specifically for churches,” Feuerborn explained. Church websites have become a critical touchpoint for people searching for a church to visit. Church seekers often begin their search online and make over 823,000 monthly searches for “churches near me” as they seek to connect. And online giving is now the most common way for people to tithe and donate. “Our goal is to provide churches with the most authentic and relevant domain names to express their digital identities,” says Mina Neuberg, CMO, Identity Digital. “We want to empower churches to make every word count and express who they are from the very first impression – before and after the dot in their domain names.” Neuberg adds, “The concept of ‘worship’ has changed in the digital age. Church leaders know that their church’s digital front door is as important as the physical front door, if not more. .church can help them get instant recognition, strengthen their branding, and increase their website’s click-through rate to reach more people and engage more effectively. Congratulations to the churches on this year’s Outreach 100 lists that are making a difference in their communities and beyond!” Learn more about the benefits of.church domain names. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.
Christina Flach
Christina Flach Christina Flach, Founder & CEO of Pretty Girl Makeup“Victory is not always winning the battle…but rising every time you fall” From juggling to keeping a fine balance between her personal and professional life to proving herself as a Wonder Woman everywhere, Christina Flach has proved to be the epitome of hard work, dedication, and success! She is a widely acclaimed businesswoman of Pretty Girl Makeup and a wonderful mother of five. Confidence is what this successful makeup artist wears every single day! The Magic of Inspiration & Ambitions Diligence is the vehicle; ambition is the way to victory! Christina Flach has had her own share of ups and down while figuring out her career. Talking about her struggles, she says, “I was in a constant battle while driving my kids around drinking water, and trying to find a lipgloss that would stay on more than three sips of water. A lipgloss that wasn’t matte and drying, too thick, too thin. I couldn’t find one, so I thought that I would create my line.” She identified the correct textures and colors after a year of working with a beauty chemist, conducting experiments on herself, friends, and family members, and a lot of patience and feedback! Soon enough, she introduced Pretty girl with seven amazing shades. “My key goals, are to make PGM have the best quality products, profitable, hopefully making my customers laugh with funny names for my products and feel beautiful of course,“ includes Christina. As the CEO of Pretty Girl Makeup, she is shouldered with the duties and responsibilities of everything to make it extraordinary! Whether it is formulation, packaging, naming, marketing, or social media, she manages every little thing! Over the years she gained a lot of experience and kept discovering new aspects of her work. Although the list of problems was unending, she never gave up! She has been self-funding her business since 1999, and she is currently working with her partner Jordan Hall to build their new brand, ‘I’m Too Busy Cosmetics.’ Being Out of the Box! What makes Christina stand out in the world is her Art and Creativity! She is proud of herself as more than a business person she is an Artist! Pretty Girl is not only her business plan but a one-time solution to all her problems with a lip gloss! She successfully made her ideal lip gloss, which was long-lasting, moisturizing, anti-aging, and of course the perfect color for every skin tone. “It is also important to me that my customers know that every time they get a product that it’s going to be high-quality and then perhaps looking at the name on the bottom will make them smile for a few seconds out of their busy lives,” she adds. Her journey exemplifies the saying, “Where there’s a will, there’s a way!” Origin of the Name Pretty Girl Makeup You never know when a moment becomes a memory! Christina came up with a beautiful name for her brand while she was on a vacation with her family and friends in Hawaii. When she was sitting by the pool with her friends, one of her friends Claudia said, “Look honey, we’re finally pretty girls sitting by the pool!” They were chatting, reading magazines, and sipping iced tea while sitting there looking gorgeous! Flach felt as if everything was light and breezy during this delightful moment. As they say, the rest is history. Pretty Girl Makeup now makes ladies feel beautiful on the inside and out! Love what you Do, Do what you Love! Discipline and determination make your wildest dreams come true! And the most satisfying aspect of pursuing your dreams is having a goal! “I never in a million years could have dreamed that I would be the makeup artist for these fashion brands, celebrities, CEOs, athletes, TV shows, politicians, and models. I love going to new places, meeting these extraordinary people, that I get one on one alone time with, and on top of that I have my line of makeup,” shares Christina. She wants her children to see their work as worship, and pursue their passion! She wants them to make money out of the things they wouldn’t mind doing 24/7 because practicing something you don’t enjoy requires a lot of extra time, energy, and effort, which subsequently leads to business failure. “I think it is best not to know how hard your dream is, just to love each moment of it, even the worst moments, because the great moments are even sweeter!” Christina adds. Breaking a Dream into Milestones The past 20 years have been a roller coaster ride for Christina, filled with excitement and enthusiasm! Seeing her products used by celebrities, in magazines, people approaching her and complimenting her on how beautiful her lip gloss is, an increase in sales, no debt, presenting fantastic business plans to investors with great returns, and having agents represent her filled her with delight! Flach is proud of herself as she has worked for famous personalities who she had admired on TV shows and magazines! Seeing her work on magazine covers and insides makes her every day special! These are the milestones that keep her going and motivate her to emerge stronger every day! Striving for Improvement Christina’s experience running a business has not always been smooth; good things don’t come easy, and there have been many ups and downs! Funding her brand, formulation of products, learning how to deal with social media, hiring people, and marketing was not an easy task! Christina often gets inspired by Tyler Florence’s quote “If people knew how hard it was to be exceptional no one would do a damn thing.” Flach says that change is constant! One should learn how to adapt to different environments and situations. Things got worse as time went on, as she lost her baby on Christmas Day, then her husband died of sepsis twelve years later, which was a devastating blow for Christina, and then came
