Ashish Rawal – Director of Strategic Sales for Digital Workplace Services (DWS) in EMEA at Lenovo The Engineer of Value: Ashish Rawal’s Blueprint for Trust-Based Leadership in the Digital Age In the high-stakes world of global information technology and digital services, leadership often oscillates between the abstract and the operational. Executives are frequently categorized as either visionaries who paint the big picture or technocrats who understand the nuts and bolts of execution. Ashish Rawal, the Director of Strategic Sales for Digital Workplace Services (DWS) in EMEA at Lenovo, stands as a rare convergence of these two worlds. With a career spanning over twenty-five years, Rawal has carved a niche for himself not just by driving revenue, but by fundamentally re-engineering the way enterprise sales and client relationship’s function. His journey from the technical trenches of India and South Korea to the boardrooms of the Nordics offers a masterclass in cultural adaptability, strategic evolution, and the enduring power of trust. From Engineering Code to Engineering Outcomes Rawal’s professional narrative begins with a grounding in the “how” of technology. Born in India in 1976, his early career was defined by technical engineering roles in the fast-paced markets of India and South Korea. In these environments, speed was the primary currency. Decisions were top-down, and execution was expected to be immediate. It was a world of middleware and engineering specifications, where success was measured by technical precision and operational velocity. However, a pivotal transition to a strategic leadership position with IBM in the Nordics forced a profound evolution in his professional DNA. This move was more than a change in geography; it required a shift from a focus on the mechanics of technology to its purpose. Rawal describes this as moving from understanding “how things work” to grasping “why things matter.” He learned to bridge the gap between technical execution and strategic oversight, a duality that has since become the cornerstone of his leadership style. It was in this period that he realized clients were less interested in the intricacies of the engineering and more concerned with the business value those technologies could unlock. This shift from a functional mindset to a value-based perspective marked the beginning of his rise as a transformational leader. The Nordic Secret: Trust Precedes the Transaction One of the most defining lessons of Rawal’s career arrived during his early days in Sweden. Armed with sophisticated forecasts and detailed slide decks, he walked into an executive meeting ready to discuss business imperatives. He was eager to get to the point, driven by the efficiency-first mindset he had cultivated in Asia. Instead, the client spent the first thirty minutes discussing family, culture, and personal values. Initially impatient, Rawal soon realized he was being introduced to the fundamental secret of business in the Nordics: trust precedes the transaction. The client was not merely buying a technology solution; they were evaluating the integrity of the leader and the organization behind it. That meeting dismantled his previous approach to sales. He understood that while clients might admire technical superiority, they only commit to long-term partnerships when they trust the individuals across the table. This philosophy now anchors every relationship he builds, serving as a reminder that in sophisticated markets, the human element is not a prelude to business but the foundation of it. Cultural Toggling and the Creation of a Third Culture Having spent the last decade and a half in the Nordics after his formative years in Asia, Rawal has mastered what he terms “Cultural Toggling.” He observed that efficiency manifests differently across cultures. In India or Korea, speed is mandated, and decisions are rapid, though alignment can sometimes lag. In contrast, the Nordic model is consensus-driven. Decisions take longer because every voice must be heard, but once a consensus is reached, execution is flawless and rapid because alignment is absolute. As a leader, Rawal’s role has been to bridge these contrasting worlds. During his tenure as the Nordic Global Delivery CoE Sales Leader, he faced the challenge of driving the adoption of a global delivery model in a region initially skeptical of offshoring. His task was to translate the Nordic need for quality and consensus to offshore teams accustomed to speed and volume. He realized that forcing one culture’s process onto another was a recipe for failure. Instead, he fostered a “Third Culture” within his teams. This hybrid environment respected the local requirement for trust and transparency while leveraging the agility and scale of the global delivery model. By focusing on transparency and tangible efficiency, he successfully grew global delivery penetration in new deals from 10 percent to 95 percent within two years, proving that with the right alignment, transformation is possible even against prevailing headwinds. Redefining Client Engagement: The Outcome Mindset At the heart of Rawal’s strategy is a pivot from a “Product or Service Mindset” to an “Outcome Mindset.” In a competitive market where features often become commodities, he believes the true differentiator is the ability to solve complex business equations rather than just IT problems. This approach has been the catalyst for his current success at Lenovo, where he and his team expanded the Digital Workplace Services pipeline by tenfold in just fifteen months. This growth was not achieved by shouting louder than the competition but by reorienting the entire sales organization. Rawal led a cultural overhaul that shifted a legacy product-oriented team into a services-first mindset. They stopped selling hardware specifications and started selling “Employee Experience.” Modern AI platforms were positioned not merely as automation tools but as enablers that freed people to focus on higher-value tasks. By continuously improving the user experience rather than just managing tickets, they demonstrated that technology is ultimately about empowering the workforce. Strategic Wins through Value Creation Rawal’s track record includes high-stakes engagements that validate his outcome-based philosophy. One standout example involves a large-scale digital transformation partnership with a leading Nordic enterprise, part of a cluster of strategic wins generating over $186 million in revenue. The client was struggling with

Will Abdo – CEO Of Webtrade Marketing Pty Ltd Will Abdo: Building Trust, Trade, and Understanding Across Borders Will Abdo’s leadership journey is shaped by lived experience, cultural insight, and a long-standing belief that business can serve as a bridge between people, regions, and ideas. As CEO of Webtrade Marketing Pty Ltd, he has spent more than two decades working at the intersection of international trade, digital communication, and cultural understanding, with a particular focus on strengthening commercial relationships between Australia and the Middle East. His work reflects a deep commitment to trust, ethics, and long-term value creation in an increasingly complex global trade environment. Growing up in Australia after moving from the Middle East in middle childhood, Abdo experienced first-hand the cultural gaps, misunderstandings, and missed opportunities that can arise when regions fail to truly understand one another. Rather than seeing these differences as barriers, he viewed them as an opportunity to create a connection. That perspective would later become the foundation of Webtrade Marketing and his broader leadership philosophy. Before launching his company, Abdo worked closely with local communities as an accountant and tax agent. This role gave him a strong grounding in business operations, compliance, and professional ethics. It also exposed him to the real challenges faced by many Middle Eastern business owners trying to navigate Australia’s commercial systems. These early experiences helped shape his practical, detail-oriented understanding of business, while reinforcing the importance of guidance, transparency, and trust. The turning point came in 2000, following an Australian Federal Government inquiry into Australia’s relations with the Middle East. Drawn to the public discussion, Abdo made a submission highlighting how modern online technology and language could support international trade and investment. This moment marked the birth of Webtrade Marketing, a company created to use digital platforms and strategic communication to promote trade, investment, and mutual understanding between regions. Leadership Philosophy Rooted In Purpose Abdo’s leadership philosophy is grounded in authenticity, courage, and a willingness to challenge the status quo. From the beginning, he sought to do things differently, guided by a clear vision of how trade and communication could be improved through better systems, stronger ethics, and deeper cultural awareness. He acknowledges that this approach was not always easy. Early in his career, his authoritative and visionary style sometimes disrupted traditional structures and conservative thinking. Over time, through both success and failure, his leadership evolved. Today, Abdo describes his approach as transformational, focused on leading by example and inspiring trust through consistent action. “A truly influential leader must combine clarity, adaptability, emotional intelligence, and strong ethical grounding,” he says. “Leadership today is not about authority alone. It is about inspiring trust and creating sustainable value.” His leadership is shaped by strong personal values, cultural sensitivity, and a commitment to aligning words with actions. By staying true to these principles, he has built credibility with clients, partners, and stakeholders across borders. Driving Innovation In A Complex Trade Landscape Innovation sits at the core of Webtrade Marketing’s work. Operating in the fields of communications, marketing, and international trade requires constant adaptation to digital change, emerging technologies, and now artificial intelligence. For Abdo, innovation is not only about tools and platforms, but also about mindset. He encourages innovation by asking thoughtful questions that consider cultural context, language, and real human needs. Team members are given the freedom to challenge assumptions, test ideas, and learn from failure without fear. Continuous learning and upskilling are seen as essential, ensuring the organization remains forward-looking and responsive. “Innovation is critical to survival,” Abdo notes. “Not just in technology, but in thinking. Especially when navigating cultural perceptions and geopolitical trade tensions.” This emphasis on agility has allowed Webtrade Marketing to support clients with solutions that are practical, ethical, and aligned with long-term trade sustainability. Navigating Challenges And Key Milestones Abdo’s career has been shaped by navigating one of the most competitive and sensitive areas of global business. International trade is influenced by government policy, trade agreements, cultural norms, economic cycles, and geopolitical shifts. Success requires a broad skill set and the ability to see the bigger picture. One of his proudest professional milestones came with his recognition as CEO of the Year in Specialty Marketing by APAC Insider as part of the Australian CEO Excellence Awards. The recognition, which included a front-cover feature, highlighted his unique contribution to international trade marketing and cross-cultural business relations. He views the award not as a personal achievement alone, but as validation of years spent developing leadership, communication, analytical, and diplomatic skills. “You quickly learn how complex the international trade environment is,” he reflects. “Understanding these dynamics builds resilience, emotional intelligence, and strategic thinking.” Not every decision has been easy. Abdo recalls making the difficult choice to step away from a large potential project because it did not align with Webtrade Marketing’s values or compliance standards. The decision was guided by a commitment to minimizing risk for clients and maintaining high-quality, sustainable business models. For him, protecting trust has always mattered more than short-term gain. Vision For The Future Of Ethical Trade Balancing long-term vision with daily operations is a constant discipline. Abdo approaches this balance by anchoring every decision to purpose. Staying close to clients, markets, and emerging trends helps ensure strategies remain relevant while remaining aligned with the company’s mission. Entrepreneurship, in his view, is a mindset rooted in curiosity, adaptability, and discipline. It requires creativity without losing structure, and ambition without compromising values. This balance has helped Webtrade Marketing grow steadily while maintaining its original purpose. Looking ahead, Abdo envisions a future where international trade is guided by deeper cultural understanding, ethical conduct, and sustainable practices. He sees technology as a powerful enabler, but believes that human communication and respect remain central to lasting success. Human And Industry Impact Beyond business performance, Abdo measures success by impact. His work has helped businesses navigate unfamiliar markets, build compliant trade models, and communicate more effectively across cultures. By promoting due diligence, ethical relations, and mutual respect, he has

Raja Srinivas Pedada – MD / Consultant of Sabson Energy Group Raja Srinivas: Shaping the Future of Global Energy A Visionary Leader in a Changing Energy Landscape In a world where energy needs rise faster than solutions can meet them, leaders who combine foresight, discipline, and deep technical understanding stand out. Among them is Raja Srinivas, a distinguished visionary with three decades of experience in the global energy space. His journey reflects a rare blend of strategic insight, technical mastery, and an unwavering commitment to creating meaningful impact across regions that rely on reliable and sustainable power. Expanding Horizons Through Strategy and Innovation As the Managing Director of Sabson Energy and Investment Company, supported by prominent funding organizations, and Co-Founder of Synergy Solutions, he has consistently played a central role in redefining energy operations across diverse markets. His leadership is marked by a clear mission to expand networks, unlock new business potential, and cultivate sustainable growth. Through every stage of his career, he has focused on raising standards, strengthening partnerships, and inspiring confidence among stakeholders across industries and continents. Driving Progress Across the Middle East, Africa, and Beyond Under his guidance, Sabson Energy has steadily widened its regional footprint while entering specialized global markets with precision and purpose. Strategic partnerships, technical excellence, and thoughtful acquisitions have shaped its journey. Today, several transformative power plant projects are under implementation in the MENA region, and his leadership continues to steer the organization toward a turnkey EPC model that promises accuracy, speed, and long-lasting impact. His influence extends far beyond the Middle East. Across the subcontinent, Africa, and other emerging regions, he remains a trusted voice in sustainability and development. His advice and deep expertise help strengthen initiatives focused on solving energy shortages, improving operations, and guiding long-term planning. A Strong Foundation Built on Technical Excellence Raja Srinivas’s professional foundation is rooted in strong technical and managerial qualifications. A graduate in Mechanical Engineering with specialization in Production Engineering from Osmania University, he later became a Chartered Engineer and a member of the Institution of Engineers. He also holds a Master of Business Administration and has built proficiency across project execution, operations, maintenance, warranty administration, technical services, contract management, sales, tendering, and procurement. Over the years, his work has taken him to numerous countries for official meetings, training programs, international seminars, and specialized workshops. His ability to solve critical issues with clarity and precision has earned him recognition and respect. His contributions led to awards for excellence and timely completion of projects between 2012 and 2020. A Career Marked by Milestones and Meaningful Impact His earlier roles were marked by dedication and consistent performance. Having guided service teams with sincerity, he became a star performer across many years and built a reputation for motivating teams to reach high standards. Today, he advises a group of companies backed by leading industrial houses, sharing insights in power generation, service networks, distribution systems, general management, and corporate strategy. The Early Journey That Sparked an Energy Mission His path to leadership began in 1994, when he joined a major fertilizer group as a Project Management Trainee. Although he had been selected for a commissioned rank in the Indian Navy, he chose to remain close to his hometown and pursue a corporate career. Soon after, he discovered his true calling in the energy sector, working with MAN Diesel Power Plants and MAN Energy Solutions. Between 1995 and 2008, he played an instrumental role in implementing more than 150 projects across India and overseas for captive power generation. Transforming Power Access in Remote Regions His move to the Middle East in 2009 marked a turning point. He led the development of the region’s first 85 MW IPP project, which began commercial operations in 2010. This milestone strengthened his resolve to build sustainable, reliable, and affordable energy solutions for remote regions. The founding idea behind his current ventures grew from the scarcity of power in remote parts of the Middle East. Promoters of the company aimed to establish power plants that could supply reliable electricity to public utilities and new industrial units. In 2010, Sabson, backed by leading investors and international development funds, launched the successful initiative that delivered the first 85 MW project in Yemen. The group has since expanded into more than fifteen diversified companies. Building a Legacy of Quality, Integrity, and Trust Throughout his rise, Raja Srinivas has remained dedicated to quality, safety, integrity, compliance, and corporate responsibility. His teams across the Middle East and Africa share his passion for technical expertise, customer commitment, and continuous learning. Strong service networks and skilled professionals continue to deliver solutions that elevate project execution standards across the region. Empowering Teams Through Leadership and Learning His leadership philosophy centers on motivation, teamwork, and personal development. He believes in nurturing individual strengths and equipping employees with training, exposure, and opportunities to grow. Whether through workshops, OEM programs, or direct mentorship, he ensures that teams feel valued and empowered. Technology as a Catalyst for Growth and Efficiency Technology plays a crucial role in his growth strategy. From streamlining processes to adopting digital tools, the organization embraces change to improve efficiency and customer experience. Rapid adaptation during the pandemic further strengthened operational systems and encouraged seamless coordination across teams. Innovation at the Heart of Everyday Operations Innovation remains a daily practice under his leadership. Predictive decision making, collaborative tools, and improvements in internal processes help the company remain distinct in a competitive sector. The focus on offering advanced solutions keeps customers engaged and strengthens long-term partnerships. Creating Solutions That Meet Global Energy Demands The company’s offerings now span EPC projects, substations, transmission networks, BOP supplies, automation systems, energy audits, and project development. Recent partnerships in renewable energy reflect a growing push toward solar solutions and sustainable technologies. A Future Focused on Renewable Strength and Regional Development With plans to establish new energy projects across the MENA region in both renewable and conventional areas, the organization continues to move forward with confidence. Through dedication, technical

Ashish Baghel – CEO of NucleusTeq Ashish Baghel: Building AI-Ready Enterprises Through Purpose, Products, and People Vision at the CoreAshish Baghel leads NucleusTeq, NuoData, and Fyndr with a clear conviction that technology should not only support business but reimagine it for measurable outcomes in the era of data and generative AI. His focus is to help enterprises modernize their digital core, become AI-driven, and translate innovation into tangible value through platforms, partnerships, and people. Grounded in client trust and resilient leadership, he frames every challenge as a chance to deliver more for customers and teams. Early Sparks to ScaleHis professional journey began with a deep interest in how technology transforms business operations, maturing through roles at large global IT firms that exposed him to enterprise scale, market dynamics, and cross-border delivery. In 2019, he founded NucleusTeq with an agile, client-centric vision, followed by the launch of NuoData to accelerate transformation with a GenAI-ready data fabric. In a short time, he scaled into a presence across the U.S., Canada, India, and the UK, aligning growth with partnerships and enterprise modernization mandates. Building Three EnginesBaghel’s leadership spans services, products, and venture creation, with NucleusTeq as a next-generation consulting and technology company, NuoData as a platform play for data, analytics, and AI, and Fyndr as part of his founder portfolio. He positioned NuoData to complement services by giving clients an integrated data fabric and GenAI foundation, compressing time to value while standardizing patterns for scale. This dual-track strategy allows enterprises to modernize with trusted advisors while adopting a platform that accelerates use cases end-to-end. Milestones That MatterAmong his signature milestones are scaling NucleusTeq past 400 professionals, securing partner alignments with Databricks, AWS, Snowflake, and Google Cloud, and delivering outcomes for respected global enterprises modernizing their data foundations. He emphasizes readiness for generative AI across platforms, talent, and strategy so that organizations unlock business impact instead of experimentation without results. The trajectory underscores disciplined growth paired with ecosystem credibility that shortens the path to transformation. A Philosophy of ImpactBaghel’s motivation is anchored in the belief that technology should unlock new value, accelerate innovation, and transform entire industries rather than serve as back-office support. That philosophy translates to client engagements focused on measurable outcomes and cultural practices that reward experimentation and speed. It also shows up in how he reframes adversity as a moment to reinforce mission, clarity, and trust across clients and employees. Leadership in PracticeHe describes his leadership style as vision-driven and collaborative, setting direction while empowering teams to co-create solutions with clients at the center. Over time, he shifted from hands-on technologist to a strategic leader who enables ownership, invests in capability, and builds environments where innovation is practical and repeatable. He views modern leadership as cultivating ecosystems where both employees and customers feel inspired to experiment with emerging technologies such as generative AI. Culture as a SystemInnovation is woven into the operating fabric at NucleusTeq and NuoData through deliberate encouragement to experiment, learn quickly, and apply methods like retrieval augmented generation and data fabric patterns to real client problems. Agility remains a core trait through a flat, collaborative culture with fast decisions and broad ownership aligned to outcomes. Capability uplift is a constant through training, certifications, and partnerships that keep teams at the frontier of change. The Product BetLaunching NuoData while scaling a services company was one of his toughest decisions, and he faced industry advice to avoid doing both at once. He proceeded because clients needed both a modernization partner and a comprehensive platform for data, analytics, and AI to accelerate execution at scale. That conviction was grounded in direct client dialogue and a view that data and AI had become foundational to competitiveness, not optional investments. Operating CadenceBaghel balances strategic foresight and daily excellence by carving time for long-range thinking about technology vectors, client pain points, and market shifts while surrounding himself with operational leaders for delivery rigor. Every program is linked back to the mission of enabling AI-powered digital and data transformation, so teams see the through line from task to purpose. This discipline helps prioritize investments and maintain coherence across products, services, and partnerships. What Influence RequiresHe defines influential leadership through vision, empathy, agility, integrity, and innovation with a pragmatic grasp of client realities and the possibilities of generative AI. Influence, in his view, is earned through trust and outcomes, not rhetoric, which requires leading from principles while learning from the market at speed. The combination positions leaders to navigate uncertainty while guiding customers toward what is valuable and viable. Proudest OutcomesBaghel counts the creation of NucleusTeq and NuoData into globally recognized brands and the transformative results delivered for Fortune 500 clients among his proudest outcomes. He measures success in both external recognition from partners and publications, and internal growth of people building long-term client relationships. Culture sits beside capability on his scorecard, elevating how careers and customer value advance together. Generative AI ReadinessA persistent theme in his approach is preparing enterprises to embrace generative AI with the right platforms, skills, and strategies to achieve real outcomes. That includes data foundation modernization, governance, and architecture decisions that make GenAI usable and safe in production contexts. It also encompasses operating models where teams can explore use cases rapidly and scale those that meet business and risk thresholds. Partnerships as Force MultipliersStrategic partnerships with Databricks, AWS, Snowflake, and Google Cloud function as multipliers that expand capability, credibility, and speed to value for clients. Those alliances help standardize reference architectures while keeping pace with rapidly evolving services in data, machine learning, and cloud native engineering. The result is a portfolio that brings the best of the ecosystem and proprietary IP together to serve complex enterprise environments. Advice to Future LeadersBaghel’s counsel to aspiring leaders begins with relentless curiosity in a world reshaped by generative AI and data-driven change. He urges taking intelligent risks, challenging assumptions, and pushing boundaries while remembering leadership is always about people and clients. Integrity is non-negotiable in his playbook because trust remains the ultimate currency

Faehzan Ahmad – CEO of Klar2O Pioneering Clean Water: The Vision of Faehzan Ahmad Faehzan Ahmad, CEO of Klar2O, represents a strong drive for innovation in addressing one of humanity’s most essential needs: clean drinking water. As a biochemist and biotechnologist, Ahmad noticed the growing presence of invisible pollutants such as nanoplastics, PFAS, and BPA in everyday water sources. This awareness inspired him to dedicate his career to restoring water to its purest form. His journey combines scientific precision, entrepreneurial determination, and a deep commitment to global well-being, turning a personal goal into a practical global solution. Early Realizations and Initial Challenges Ahmad’s leadership journey began with a growing concern about the declining quality of water in recent decades. He viewed water as the essence of life and sought to restore its natural purity by removing new contaminants that traditional filters failed to eliminate. This goal led him to leave behind a stable professional path and invest his savings in developing a new filtration material. In Klar2O’s early stages, Ahmad faced several challenges. His first prototype filtered some nanoplastics but did not meet his expectations. Limited funding forced him to balance research with fundraising, testing his endurance. Despite these obstacles, his complete commitment became the first turning point, laying the foundation for a future-defining company. The global pandemic posed an even greater test, closing laboratories and delaying collaborations. Ahmad and his small team adapted by setting up temporary labs, reducing costs, and continuing their experiments in isolation. This period of hardship strengthened their resilience and proved their ability to filter particles as small as 20 nanometers, a result that demonstrated world-class performance and kept the company moving forward. Strategic Pivots and Institutional Growth Recognizing the limits of a direct consumer model, Ahmad led a major shift in Klar2O’s strategy. He chose to offer Klar2O’s filtration material to existing manufacturers and industries instead of launching a standalone consumer product. This change accelerated market entry, improved scalability, and allowed the company to serve both residential and commercial sectors simultaneously. To address the lack of testing standards for nanoplastics, Ahmad established Klar2O’s own laboratory. This facility developed unique testing protocols and supported other water-related innovations. It marked a step toward self-reliance and credibility, strengthening the company’s scientific and regulatory standing. Securing €4.5 million in Series A funding became a transformative success that proved the company’s potential. The new capital allowed the creation of an automated production line capable of producing one ton of filtration material daily. With this growth, Klar2O evolved from a small startup into an industrial-scale enterprise, backed by patents that safeguarded its innovations. Leadership Philosophy and Personal Drive Ahmad’s leadership is grounded in his deep belief that water is vital to life. He stays motivated by reminding himself of the mission’s importance, ensuring that long-term goals outweigh short-term challenges. Even during funding shortages or technical failures, his focus on human health and environmental protection keeps him moving forward. His leadership style evolved from hands-on involvement in the company’s early days to a more collaborative approach today. He promotes trust, clear communication, and freedom for his team to explore new ideas. Digital tools such as AI systems and real-time dashboards now support transparency and data-based decision-making. Ahmad believes in persistence over perfection, viewing every challenge as a chance to adapt and grow. His team’s creativity and commitment further inspire him, fostering a culture of openness and shared progress. Achievements and Influential Qualities Among his achievements, Ahmad takes the greatest pride in proving that nanoplastic removal is possible on a large scale, overcoming early industry skepticism. Advanced testing confirmed that Klar2O’s material could filter particles as small as 20 nanometers, marking a scientific breakthrough. The subsequent Series A investment reinforced this success and attracted global partners who saw the technology’s potential for widespread use. Ahmad identifies authenticity, resilience, and vision as essential qualities for modern leaders. Authenticity fosters trust through honest communication. Resilience helps organizations grow through setbacks, while vision offers a shared purpose that inspires teams. Adaptability is equally vital, as it enables leaders to embrace new technologies and respond to rapid change. Ahmad also values public engagement through podcasts and social media to increase awareness about sustainability. For him, true leadership is about empowering others and connecting them to a greater purpose. Cultivating Innovation and Decision-Making Innovation at Klar2O comes from a culture that challenges conventional thinking and prioritizes sustainability. Ahmad encourages flexibility through digital tools that increase efficiency, including paperless and AI-supported systems. Dashboards give instant insights, allowing quick and informed decisions across departments. He ensures that real-world needs guide innovation, focusing on solutions like PFAS filtration that address genuine environmental threats. Experiments and occasional failures are viewed as opportunities for learning, helping the company stay agile and responsive to customer needs. One defining decision was Ahmad’s move from a consumer-focused model to a B2B integration strategy. Though it meant changing the company’s original plan, this choice expanded Klar2O’s reach and created a path for faster growth and greater impact. Balancing Priorities and Future Guidance Ahmad maintains balance between strategic vision and daily operations through a structured priority pyramid. The first level focuses on revenue and expansion. The second handles support functions such as compliance. The final level covers exploratory ideas and future possibilities. Digital tools help him oversee progress without micromanaging. By assigning daily operations to a trusted team, he can concentrate on guiding the company’s long-term direction. This system ensures that every task contributes to Klar2O’s goal of becoming a benchmark for water purity. Ahmad advises future leaders to build resilience to handle inevitable setbacks. He highlights the importance of continuous learning and humility, stressing the value of understanding one’s limitations. Focusing on social impact over profit helps address global challenges more meaningfully. Building networks with like-minded people and maintaining visibility through public engagement also strengthens leadership influence. Envisioning a Lasting Impact Ahmad envisions a future where Klar2O’s technology is integrated into water filters across the world, ensuring safe drinking water everywhere. He aims for the

Gary Mazakian – Chief Franchising officer at Pickup USA Fitness Gary Mazakian: Building a Scalable Franchise Culture That Turns Courts Into Community Engines As Chief Franchising Officer at PickUp USA Fitness, Gary Mazakian brings a rare combination of grassroots operational experience, rigorous development discipline, and a purpose-driven approach to awarding franchises that transform basketball gyms into thriving local businesses and community anchors. Through more than a decade with a brand that evolved from a single gym in Irwindale, California, into a national franchising platform, he helped codify the playbook, train early owners, structure development processes, and now steers franchise selection with a focus on operational excellence, values alignment, and unit economics that stand the test of time. His story is one of patient buildout and consistent standards, where each decision is grounded in data, field learning, and a deep respect for the entrepreneurs who carry the brand into their neighborhoods. Early Years on the Court Mazakian’s path began with a personal leap from real estate finance into a single-unit basketball gym that needed a leader who could open at dawn, manage teams, clean courts, and close at night while learning every lever that moves unit economics. Those early tasks informed his view of member experience, operational rhythm, and cost control, and they eventually positioned him to partner with founder Jordan Meinster in blueprinting the operating manual that would become the foundation for franchising. Codifying court rental pricing, youth training curricula, sales processes, and day-to-day workflows created the conditions for scale, not by guesswork, but by precise standards that could be applied from one market to the next. From Field Coach to Development Strategist When the franchising arm launched, Mazakian shifted into an operations coach role that required months on the road training the earliest franchisees and helping them land their first members. The work involved payroll budgeting, local partnership building, and live-fire adjustments to sales and service practices based on each market’s nuances and each owner’s capabilities. That period cemented three beliefs that shape his leadership today: every market is unique, every owner brings a different toolkit, and the playbook must be rigid on standards yet flexible in application. Following operations, he moved into development to help new owners secure financing, negotiate LOIs, and oversee construction, which forced a rigorous translation of vision into square footage and a careful review of rent rolls and occupancy thresholds before ground was ever broken. By approaching site selection through the lens of P&L reality and operating viability, he ensured franchisees started on a footing that supported durable cash flow rather than optimistic scenarios. The Mandate of a Franchising Chief As Chief Franchising Officer, Mazakian’s mandate is to identify franchise partners who can execute the model and grow economically strong units while safeguarding brand standards in every club that opens. He treats franchise awarding as a long-term partnership, not a transaction, and prioritizes candidates who match the brand’s culture, are financially prepared, and demonstrate the discipline to run a high-touch operational business. The decision to grant a franchise is, in his language, a trust placed in someone to carry the brand’s playbook and promise to their city, and he does not take that responsibility lightly. Motivation Anchored in Impact Mazakian’s motivation comes from measurable community impact, where each club becomes a small business that hires locally, mentors youth, and energizes neighborhoods through basketball. The stories that fuel him are personal and practical, from first jobs for teenagers to families whose trajectories change through entrepreneurship, all brought to life inside a model that turns courts into community hubs. In challenging times, his compass points to process discipline, data visibility, and purpose, allowing tough calls to be made with clarity and consistency. A Leadership Style That Scales His leadership evolved from a “do-it-all” operator into a systems builder who still prefers to stay close to the floor of the business through field visits, training calls, and real-time store-level analysis. That proximity keeps his franchise decisions grounded in the realities of staffing, scheduling, membership conversion, and guest experience, ensuring that selected owners are aligned with the daily demands that drive results. The work is hands-on, both at corporate-owned stores and across the network, because credibility and standards are maintained through presence, not proclamations. Proudest Achievements in the Growth Arc From one unit to a national system, Mazakian sees his greatest achievements in the moments franchisees move from ambition to operation, such as lease signings, construction milestones, and opening-week member enrollments that validate months of preparation. The transformation from employee to employer, from first-time entrepreneur to community leader, is the heartbeat of his work and a confirmation that selection, training, and support can unlock economic agency for owners and their teams. He views franchisees as the backbone of the brand and credits their success as the true measure of the system’s strength and future potential. Standards That Define Influence In Mazakian’s view, influence comes from example, transparency, and reliability, with corporate-operated stores serving as laboratories and proof points for what the system asks franchisees to do. If a strategy underperforms, it is revised rather than defended, and if a commitment is made, it is kept, because trust and consistency are performance multipliers across a network. He believes that honoring timelines and deliverables is not a courtesy but a requirement, because franchisees invest their future and need a leadership team that operates with integrity. Innovation Through Disciplined Iteration Innovation at PickUp USA is structured, not sporadic, and framed by a willingness to challenge tradition when the data or the guest experience suggests a better way. The brand gathers ideas from guests and franchisees, pressure-tests them, and converts the best ones into standardized systems with the right tech stack and playbooks to spread improvements quickly and consistently. That approach enables agility without chaos and maintains the stability that owners need to plan, invest, and lead teams confidently. Tough Decisions and the Bar for Selection Demand for territories exceeds availability, which means the hardest decisions often involve saying no to

David Johnson – Founder & CEO At Gingerbread Homes David Johnson: Staying The Course in a World of Constant Change David Johnson’s leadership journey is defined by clarity, conviction, and an unflinching commitment to purpose, a profile shaped by experience, resilience, and a mindset anchored in consistency and truth. As a Canadian business leader with a network that reflects decades of meaningful influence, he has built a career by keeping things simple, doing the work, and setting the standard by example. His philosophy is near minimalistic in words and maximal in action, and the results speak to a trajectory that continues to inspire both veteran executives and emerging leaders. A defining milestone came recently, when he completed an MBA in artificial intelligence at the age of 63, a credential that underscores both curiosity and stamina in equal measure. In a marketplace where emerging technologies can intimidate seasoned operators, his choice signals a belief that learning is a lifelong responsibility, not a phase that ends when a career matures. It is consistent with a broader ethos he lives by: stay the course, move straight ahead, and expect the miracle that comes from focused, steady effort. Early Foundations Johnson’s early path reflects the bootstrap realities many entrepreneurs and operators recognize, culminating in the creation and leadership of his own company before facing a turning point that would test conviction and character. More than two decades ago, an unfriendly takeover forced a decision few founders anticipated but many feared, and he chose to resign from the very company he had built. The choice was made with the steadfast support of his wife, a detail that reveals a personal infrastructure of trust and courage behind the public leadership narrative. That inflection point became more than a career chapter; it shaped a practical philosophy of leadership that prizes integrity over title, mission over momentum, and long-term credibility over short-term optics. In the years that followed, Johnson continued to cultivate teams and communities with a tone that is calm, concise, and action-oriented, reinforcing a leadership brand as reliable as it is disciplined. Clarity As A Leadership Tool Johnson describes his style as short, sweet, and to the point, a concise framework that leaves no room for ambiguity about goals or standards. His call to action is equally direct: do it, then show it, a two-step loop that makes accountability visible and measurable across any function or industry. By keeping language simple and expectations high, he creates space for teams to move quickly while eliminating the friction that comes from overcomplication. Consistency sits at the center of his influence model, paired with a commitment to follow the truth and solve problems with pragmatic urgency. In practice, this means decisions are anchored to first principles, and communication is measured by whether it helps the team take the next right step. Inspiration, in his view, is not a performance but a byproduct of leaders who model steadiness, invite ownership, and keep promises. The Conviction To Challenge The Status Quo Innovation under Johnson is not theater; it is the disciplined habit of questioning defaults, updating assumptions, and inviting alternatives that move the work forward. His guidance to challenge the status quo is not a slogan but a permission structure for teams to test, learn, and iterate without losing the thread of business reality. This framing turns agility into a cultural reflex, where experiments are rigorous, and novelty serves outcomes rather than overshadowing them. That stance pairs naturally with his ongoing study of artificial intelligence, where the point is not hype but utility, not gadgets but leverage. Completing an AI-focused MBA later in his career shows a readiness to connect modern tools with timeless leadership disciplines like judgment, prioritization, and ethical clarity. It also signals to teams and peers that growth is always available to those willing to do the work and stay curious. Operating From Quadrant 2 Johnson balances strategic vision and daily execution through a lens drawn from Stephen Covey’s time management matrix, choosing to live in Quadrant 2, where work is important but not urgent. This framework emphasizes proactive planning, capability building, relationship investment, and systems that prevent tomorrow’s fires rather than constantly reacting to today’s alarms. Leaders who are biased toward Quadrant 2 create reliable throughput, predictable decision cycles, and teams that make progress without drama. In application, this means roadmap thinking over calendar churn, intentional tradeoffs over frantic multitasking, and a deep attention to activities that compound value over time. The discipline to remain in Quadrant 2 protects strategic intent from the noise of performative urgency, giving teams confidence that their efforts align with long-term outcomes. The practice is simple to describe and hard to maintain, which is why his consistency becomes a cultural asset that keeps execution aligned with strategy. Decision Making Under Pressure The decision to walk away from a company he founded demonstrates a willingness to accept short-term costs to preserve long-term integrity, a calculus that separates durable leaders from situational managers. Pressure reveals values, and in Johnson’s case, the outcome was a reaffirmation that leadership is service to truth, not just stewardship of assets or titles. By stepping aside rather than compromising principles, he reinforced to colleagues and stakeholders that character is the non-negotiable core of sustainable leadership. That moment also clarifies how he frames guidance for others who face similar crossroads: anchor choices in conviction, seek counsel from trusted partners, and refuse to let fear set the agenda. The support of his wife at that moment reflects a leadership ecosystem that includes family as a stabilizing force, a reminder that professional courage is often sustained by personal trust. The result is a leadership story that pairs strength with humility and decisiveness with gratitude. Motivation That Sustains Momentum Asked what keeps him motivated in difficult times, Johnson returns to a simple refrain: stay the course, do not turn to the right or left, and expect the miracle that follows consistent effort. The language is direct and grounded, reflecting a belief that