PRESS-RELEASES

free webinar

free webinar

What You Will Learn On This Free Webinar: We are happy to announce that Nadine Zeinoun, who was awarded the “Most Promising Emotional Intelligence Coach of the Year 2023” has created a free webinar to help you create more engagement and achieve higher performance within your teams. ✓ The 5 different behavioral stances that employees take in order to discover what drives them towards commitment, engagement and high performance. ✓ The #1 Key Factor to moving your team from resistance, defensiveness and disinterest to open-mindedness, commitment and initiative taking. ✓ Understand the impact of your emotions and actions and how they may be sabotaging your relationship with your team so you will be able to: ✓ Avoid actions that create gaps between you and your team. ✓ Leverage actions that will create harmony, engagement and coherence. ✓ How to adopt the appropriate mindset that will help you to better understand your employees; their motivations, their drivers, their fears… so you can get the best out of them. ✓ 3 Key Conversational Intelligence tools that will transform the relationship you have with your team into a relationship of Trust, Commitment and Fulfillment.   So, Book your Spot Now! https://nadinezeinoun.com/webinar

free webinar Read More »

Identity Digital

Identity Digital Named Recipient of Corporate Vision Magazine 2022 Corporate Excellence Awards

Identity Digital Named Recipient of Corporate Vision Magazine 2022 Corporate Excellence Awards Identity Digital Earns “Best Small Business Domain Services Provider – 2022,” Reaffirming the Increasing Importance and Impact of Domain Names and Related Technologies BELLEVUE, WA – March 14, 2023 –Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced it has been selected as a recipient of the 2022 Corporate Excellence Awards. The company was awarded “Best Small Business Domain Services Provider – 2022.” Now in its sixth year, the Corporate Excellence Awards were launched by Corporate Vision (CV) Magazine to showcase the companies and individuals committed to innovation, business growth, and providing the very best products and services to clients across a wide range of industries. “We’re very pleased to be recognized for our work,” said Akram J. Atallah, CEO, Identity Digital. “The category is especially relevant as we help small businesses find, grow and protect their authentic digital identities while keeping them safe from phishing attacks. When they select a new web address for their digital identity, they leverage both sides of the dot to express what their company is and why it matters.” Many forward-thinking small companies are moving towards industry-specific, short, memorable new web addresses to help define an authentic digital identity and positively impact SEO. These modern domains also allow businesses to creatively use both the left and right sides of the dot to tell the world who they are and what they do and stand out from competitors. For instance, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are about. This award is judged purely on merit by Corporate Vision’s in-house team, with all potential winners assessed against multiple relevant criteria, including company performance over a given period, expertise within the industry, sector or region, previous accolades won, and client testimonials or recommendations.   About Corporate Vision Magazine CV Magazine is a monthly magazine brought to you by AI Global Media Ltd, a publishing house that has reinvigorated corporate news and reporting. We aim to inform and shape the global corporate conversation through a combination of high-quality editorial, rigorous research, and an experienced and dedicated network of advisors, experts, and contributors.  CV Magazine launched in 2014 and has, over the years, evolved into a business title that professionals rely on to bring them the business knowledge, insight and news they need. Each month our magazine is circulated to in excess of 155,000 professionals, including top-tier managers, key decision makers, business advisers and service providers. For more information, please visit https://www.corporatevision-news.com/.   About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .photography, .studio, .live, .technology, and .restaurant, Identity Digital supports around 25 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. 

Identity Digital Named Recipient of Corporate Vision Magazine 2022 Corporate Excellence Awards Read More »

Identity Digital’s Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman Capture Coveted 2023 CRN Channel Chiefs Recognition

Identity Digital’s Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman Capture Coveted 2023 CRN Channel Chiefs Recognition

Identity Digital’s Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman Capture Coveted 2023 CRN Channel Chiefs Recognition Identity Digital’s Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman Capture Coveted 2023 CRN Channel Chiefs Recognition  BELLEVUE, WA – February 6, 2023 – Identity Digital™, a leader in connecting the online world with domain names and related technologies, today announced that CRN®, a brand of The Channel Company, has recognized Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman on its 2023 Channel Chiefs list. Every year, this list honors the IT channel executives who work tirelessly to advance the channel agenda and deliver successful channel partner programs and strategies. As Senior Vice President, Lisa Box leads the efforts with Identity Digital’s strategic alliances and business development. Working with some of the world’s largest brands, Lisa spearheads the efforts to adopt new domains and accelerate the growth of Identity Digital’s portfolio. She has spent over 20 years building and growing robust partner programs that range from large strategic relationships to thousands of partners adopting technology through programmatic methods. As Identity Digital’s Chief Revenue Officer, Matt Overman oversees sales and registry growth. Matt’s leadership is the driving force behind Identity Digital’s many channel relationships and revenue growth. He works closely with registrars, web builders, SaaS platforms, and many web technology companies. Matt manages over 500 partners from several teams, including channel managers, account managers, product innovation teams, and strategic partners. The 2023 Channel Chiefs have helped their solution provider partners and customers navigate an increasingly complex landscape of interconnected challenges and shifting industry dynamics. With the innovative strategies, programs, and partnerships of these Channel Chiefs in place, the solution provider community has continued to thrive. The 2023 CRN Channel Chiefs were selected by the editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem. “Once again, this year’s list gives well-deserved recognition to the IT Channel Chiefs who are dedicated to driving the channel agenda and advocating for the development of strong channel partnerships,” said Blaine Raddon, CEO of The Channel Company. “Under their exceptional leadership, influence, and innovation, the IT channel vendor community continues to deliver solutions and services that meet the rapidly evolving needs of their solution provider partners and their customers.” The 2023 CRN Channel Chiefs list will be featured in the February 2023 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .photography, .studio, .live, .technology, and .restaurant, Identity Digital supports around 25 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit identity.digital. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.

Identity Digital’s Senior Vice President Lisa Box and Chief Revenue Officer Matt Overman Capture Coveted 2023 CRN Channel Chiefs Recognition Read More »

Built In Honors Identity Digital in Its Esteemed 2023 Best Places To Work Awards

Built In Honors Identity Digital in Its Esteemed 2023 Best Places To Work Awards

Built In Honors Identity Digital in Its Esteemed 2023 Best Places To Work Awards Identity Digital Earns Placement On Built In’s Best Places To Work in Seattle WAfor Second Year in a Row BELLEVUE, WA – January 18, 2023 – Built In today announced that Identity Digital™, a leader in connecting the online world with domain names and related technologies, was honored in its 2023 Best Places To Work Awards. Specifically, Identity Digital earned 17th place on the 100 Best Places to Work in Seattle 2023 (out of 5200 applicants) and scored the sixth spot on the 100 Best Midsize Places to Work in Seattle. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors remote-first employers and companies in the largest tech markets across the U.S. “We’re thrilled to be honored with this prestigious award again this year,” says Akram J. Atallah, CEO, Identity Digital. “We pride ourselves on being an inclusive culture that embraces diversity, innovation, and collaboration and helping people be the best they can be. This fundamental philosophy creates a strong teamwork-oriented community where all constituents feel empowered to contribute and play an important part. Supporting that mindset with terrific benefits, compensation, and flexible work schedules makes Identity Digital a great place to work.” Built In determines the winners of Best Places to Work based on an algorithm using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.   “It’s my honor to congratulate this year’s Best Places to Work winners,” says Sheridan Orr, CMO, Built In. “These exemplary companies understand their people are their most valuable asset, and they’ve stepped up to meet the modern professional’s new expectations, including the desire to work for companies that deliver purpose, growth and inclusion. These winners set the stage for a human-centered future of work, and we can’t wait to see that future unfold.”   About Built In Built In is creating the largest platform for technology professionals globally. Monthly, millions of the industry’s most in-demand professionals visit the site from across the world. They rely on our platform to stay ahead of tech trends and news, learn skills to accelerate their careers and find opportunities at companies whose values they share. Built In also serves 2,000 customers, innovative companies ranging from startups to those in the Fortune 500. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach tech professionals. About Built In’s Best Places to Work Built In’s esteemed Best Places to Work Awards, now in its fifth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Startup Places to Work, 100 Best Midsize Places to Work, 100 Best Large Places to Work and Editor’s Choice: 100 Best Hybrid Places to Work. The program honors companies – remote, hybrid and in-office – with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC.  About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .photography, .studio, .live, .technology, and .restaurant, Identity Digital supports around 25 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.

Built In Honors Identity Digital in Its Esteemed 2023 Best Places To Work Awards Read More »

Volatility in Social Platforms Leads to Surge in .Social Domains

Volatility in Social Platforms Leads to Surge in .Social Domains

Volatility in Social Platforms Leads to Surge in .Social Domains Premium .social registrations are up 485% MoM in Nov MTD vs. October BELLEVUE, WA – December 6, 2022 – Shortly after Elon Musk purchased Twitter for $44 billion, the social media platform lost more than 1.3 million users,[1] and around the same time .social domain registrations surged, per data from Identity Digital,™ a leader in connecting the online world with domain names and related technologies. For example, in the first two weeks of November, month-over-month (MoM) .social top-level domain (TLD) registrations were up 435%. “Volatility in social platforms that people rely on leads users to take action to own their digital identity and content, which often starts with finding a domain name,” said Akram J. Atallah, CEO of Identity Digital. “One platform capitalizing on the Twitter shakeup is Mastodon.social, a distributed social media alternative that boasts, “Social networking that’s not for sale.” In a Nov. 8 post, Founder Eugen Rochko said the social network gained 489,000 users in less than two weeks, boosting its membership to over one million active monthly users. With the growing popularity of Mastodon, Identity Digital has also seen a 5.8x MoM (October to November) increase in high-value keyword .social names being snatched up, including arts.social, lol.social and justice.social. Many of these domains point to Mastodon profiles/instances. This surge indicates users are recognizing the ability to brand themselves on social media with these memorable descriptive domain names leveraging both sides of the dot to show who they are and what they do. Instead of creating a single unified platform, Mastodon allows anyone to use open-source software to boot up a server that hosts a Twitter-like community with its own rules. Together those servers form a collective of interlinked communities dubbed the “Fediverse.” Users can join a server that matches their interests and community standards, connect with others on different servers, or block all content from a particular server completely. “Social media users understand that big tech doesn’t work without them,” said Atallah. “They are making a stand to own their content and build digital identities resistant to platform volatility and leveraging descriptive domains like .social to do so.” About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs, such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, it enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.

Volatility in Social Platforms Leads to Surge in .Social Domains Read More »

DNS Anti-Abuse Report

Identity Digital Releases its First DNS Anti-Abuse Report

Identity Digital Releases Its First DNS Anti-Abuse Report The quarterly report, made possible by its Dynamic Defense™ service, demonstrates significant progress in mitigating domain abuse among its top-level domains (TLDs). BELLEVUE, WA – November 30, 2022 – To promote awareness among registrars, trusted notifiers, and end users, Identity Digital™, a leader in connecting the online world with domain names and related technologies, very recently published its first (Q2) Anti-Abuse Report. The report shares data and statistics on DNS abuse within the registry operator’s TLD portfolio. The second (Q3) Anti-Abuse Report is slated to come out shortly as well.  The Anti-Abuse Report found that nearly 93% of the abuse cases identified in Q2 2022 involved phishing attacks, including homograph attacks, where bad actors register domains using visually similar characters to legitimate websites for nefarious purposes. Identity Digital automatically blocks homographic domain names, ensuring none of their variations can be registered. “We’re proud to publish our first Anti-Abuse Report that raises awareness on a wide range of DNS attacks and demonstrates significant progress in mitigating domain abuse within our TLD ecosystem,” says Akram Atallah, CEO of Identity Digital. “While overall quite rare, in cases of clear domain abuse, we aim to intervene as quickly as possible. Most of the harm is done in the first eight hours, so taking swift action is important. As a result of the Dynamic Defense initiative, we observe  55% mitigation of identified reports, within 24 hours of a report, which is five times faster than the 96 hours industry standard.” The Identity Digital Dynamic Defense™ (DND) team has decades of experience dealing with DNS abuse, drafted industry-standard security frameworks, and are on the front lines of the fight against DNS abuse. Identity Digital acts upon specific, credible notices on serious abuse cases, including child sexual abuse materials, illegal online distribution of opioids, human trafficking, and specific and credible incitements to violence. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. The company is a member of the Anti-Phishing Working Group (APWG) and the Internet Watch Foundation (IWF). It’s also represented in US InfraGard, a partnership between the FBI and the private sector dedicated to sharing information and intelligence to prevent hostile acts against the US. In addition, Identity Digital participates in ICANN at all levels and holds leadership positions at the Registries Stakeholder Group, the Registries Stakeholder Group DNS Abuse Working group, the Contracted Party House DNS Abuse Working Group, and the Security & Stability Advisory Committee (SSAC). With the world’s largest portfolio of nearly 300 TLDs, such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, it enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.

Identity Digital Releases its First DNS Anti-Abuse Report Read More »

Photographers

Giveaway Offers Aspiring Photographers a Once-in-a-Lifetime Portfolio Building Opportunity

Giveaway Offers Aspiring Photographers a Once-in-a-Lifetime Portfolio Building Opportunity The Believe in What You’re Building Photo Trip Giveaway Includes Tools and Mentorship to Help Photographers Advance Their Careers. BELLEVUE, WA – October 11, 2022 – To help photographers build their portfolios, Identity Digital™, a leader in connecting the online world with domain names and related technologies, creative agency CP Collectives, and leading photography magazine PetaPixel, have teamed up to present the ‘Believe in What You’re Building Photo Trip Giveaway.’ Through November 18, 2022, photographers can enter to win the grand prize of the portfolio-building trip of a lifetime while getting expert guidance. Photographers who already have a .photography domain name can gain ten bonus entries for more chances to win.  The grand prize is a five-day, four-night photo trip in the spring of 2023 to the winning photographer’s destination of choice: New York, London, Iceland, or Jamaica. The winner will also receive a one-year free subscription to Zenfolio’s ProSuite plan. Besides the grand prize, the winner’s photographs will be featured on CP Collectives’ Instagram page and select entrants and their portfolios will be profiled on @cpcollectives and in PetaPixel articles this upcoming December, January, and February. (Selection for these features doesn’t affect the odds of winning the grand prize.) “As more and more professional photographers choose a .photography domain, it’s becoming the differentiator among aspiring pros who want to clearly establish who they are and what they do,” says Trang Nguyen, Identity Digital’s VP, Vertical Growth. “Our goal is to provide photographers with the most authentic and relevant domain names to express their digital identities. We can empower them to make every word count and express who they are from the very first impression – before and after the dot.” Michael Zhang, publisher of PetaPixel, comments, “A digital presence is essential for aspiring photographers working to elevate their brands and showcase their art. A .photography domain is a great way to increase visibility online and reaffirm commitment to their craft. We’re excited to partner with Identity Digital and CP Collectives on this great opportunity for them to grow their skills, portfolio, and business.” “It’s great to partner with Identify Digital to give one lucky photographer this amazing opportunity to build an impressive portfolio and learn new skills that can help launch a professional career,” Ian Harper, director at CP Collectives, adds. Photographers can enter the ‘Believe in What You’re Building Giveaway’ by Nov. 18, 2022, with their existing portfolios at buildyour.photography. There is no purchase or payment necessary to enter or win. Entry is open to legal residents of 50 United States and Washington D.C. who are at least age 18 upon entry. To enter: (i) submit a completed entry using the online form provided at buildyour.photography and (ii) agree to these Official Rules. The winner will be announced on November 30, 2022. About PetaPixel Established in May of 2009, PetaPixel is a leading publication covering the wonderful world of photography. PetaPixel’s mission is to inform, educate, and inspire in all things photography-related. For more information, please visit PetaPixel. About CP Collectives CP Collectives is the community behind the creative agency CP Creatives. CP Creatives started in 2016 and produces work for hotels, brands, and destinations around the world. For more information, please visit cpcreatives.com. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit identity.digital.

Giveaway Offers Aspiring Photographers a Once-in-a-Lifetime Portfolio Building Opportunity Read More »

Domain Visibility

Kickstart Domain Visibility with the Right Domain Name

Kickstart Domain Visibility with the Right Domain Name Kimberly Michener, Sr. Director, Brand and Marketing Communications, Identity Digital “If a tree falls in the forest and no one is there to hear it, does it make a sound?” You can ask a similar question about your website. “If you choose a beautiful theme and fill it with all types of content and no one ever finds it, does it impact your business or organization?” Several factors work together to determine the impact a website has. Identifying and tracking key performance indicators (KPIs) can help search engine optimization (SEO) specialists find the balance that leads to the right people finding the site and interacting with it. Looking at a single metric, like web traffic, can provide some insight, but it takes more to understand how effective the website is overall. Tracking SEO domain visibility can help. What Is SEO Domain Visibility? SEO domain visibility represents how effective your website content is at building organic traffic. Basically, the score acknowledges that for people to find a website organically, it has to rank for the keywords they type into a search field. Then, the content descriptions, snippets, or other previews that appear in the search results must be compelling enough to get people to click.  There are different methods for calculating a visibility score. Searchmetrics, for example, uses the search volume of the keywords a site ranks for, the ranking position the site achieves, how often the site’s URLs are in organic search results, and CTR (click through rate). Similarly, Moz factors in all rankings of a site’s keywords and applies an estimated CTR with weightings based on keyword rankings. The Impact of the Domain Itself While you won’t see a number representing domain name effectiveness factored into a domain visibility calculation, it does affect the result. Long URLs that look more like lines of source code than a brand name can discourage people from clicking. Furthermore, if a competitor is the next result on the list, its domain name reflects what its business does, and the URL for the search result is clear and concise, that’s probably the one the web user will click. Short, to-the-point domain names with the top-level domain (TLD) .com are hard to come by, as most have been registered by businesses or speculators. Fortunately, descriptive TLDs, such as .catering, .hospital, and .live (and hundreds more), can help create domain names that help you build an authentic digital identity by using both sides of the dot to express exactly what your business does. They’re easier for web users to read, understand, and remember, which can increase domain visibility, website traffic and engagement with your site. For instance, Amna Suleiman, digital marketing specialist at OneStream, wanted two clear, meaningful and effective words for the company’s domain. Research showed that ‘onestream’ and ‘live’ were high-volume search keywords for live streaming, so the company chose onestream.live, which gave them the desired SEO results. SEO Consultant, Fili Weis, adds, “seo.consulting is the best domain name available for our niche. Our website’s purpose is clear to potential visitors who see us in Google search results and across the web. More importantly, our name helps search engines understand the purpose of our website. Using a new top-level domain is a superb strategy to build our brand, increase relevant site traffic, and ultimately drive conversions.” In addition to choosing the right domain name, there are other steps you can take to improve visibility: ●      Strengthen content quality: Ensure your site features a variety of content types, such as videos, infographics, and downloadable assets, as well as text. All content should be optimized for search, but it should also be insightful, informative, and valuable to your audience. The nuts and bolts of SEO can put your content on a search results page, but its quality will get people to click. ●      New keywords: Look at keywords related to your core focus to see if your audience is searching for different terms, and make sure you rank for them as well. ●      Optimize content for the answer box: People often type questions instead of just keywords, so Google responded a few years ago with the “answer box” or featured snippets to respond to questions right on the search results page. Answers and snippets give you the advantage of putting your content at the top of the search engine results page. To be chosen for this feature, research the “People also ask” section to see if you can provide a better answer than what’s available or include a bullet list in your content that answers questions. If you consistently produce quality content, you may find Google chooses your content in some cases without any extra strategy on your part. ●      Run a site audit and address findings: Errors such as duplicate content, site loading time, and the status of your site map can impact search rankings. Correcting the technical side of SEO can contribute to better search rankings and, therefore, better visibility. Monitor SEO Domain Visibility It’s important to remember that if you achieve a good domain visibility score today, it may not be good tomorrow. Your competition may step up their game, or an algorithm change may create search engine ranking reordering. By monitoring this metric, you can stay informed of changes and adapt to maintain visibility in front of your audience. However, stay focused on the basics: a domain name that reflects your brand and your business, content optimized for search engines, and a focus on the keywords your audience uses in searches. It will keep you well-positioned to make your website visible online. Kim joined Identity Digital in 2021. She heads up brand and marketing communications and was instrumental in spearheading the successful Identity Digital rebrand and consumer campaign launch. Kim brings two decades of marketing experience from both agencies and enterprises in tech and various other industries. Before Identity Digital, she managed the advertising program at Epson America.

Kickstart Domain Visibility with the Right Domain Name Read More »

Fashion Brands

Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding

Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding Innovative and Cutting-Edge Clothing and Apparel Businesses Craft Memorable Domains for Their Online Stores.   BELLEVUE, WA – September 27, 2022 –Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced after an exciting Fashion Week that emerging, small as well as well-known businesses such as Vogue and Michael Kors are choosing descriptive domains to elevate their digital brands. Descriptive domains allow users to benefit from meaningful words on both sides of the dot and can anchor a strong search engine optimization (SEO) strategy, helping shoppers find businesses online more easily. Smart branding is key to competitiveness in the fashion industry. A brand communicates a business’s unique characteristics—the visible style and the feelings and emotions associated with it. In the digital era, building a cohesive brand online is essential to continue to express a business’s brand identity and remain on the cutting edge. Numerous fashion-related companies are taking advantage of descriptive domains that use both sides of the dot to showcase their brands. For instance, premier and innovative fashion magazine Vogue directed readers to its online Fashion Week edition with the domain vogue.world. This domain name clearly expresses what Vogue embodies, fashion all over the world, and installs this concept of the brand in each reader. Other famous fashion enterprises choosing shorter, more memorable domain names that reflect their brand identities include michaelkors.global and ralphlauren.global. Fashion businesses are also using Identity Digital top-level domains (TLDs) to quickly communicate exactly what their businesses do, such as president.shoes, the Johnston & Murphy site about the tradition of providing footwear to U.S. presidents, and staud.clothing, a leader in wardrobe staples. Descriptive TLDs are popular as well with emerging brands, such as brielle.clothing, featured in Who What Wear 2021, Ali MacGraw’s company butter.shoes, and freedomheated.clothing, which offers heated clothing for motorcyclists. Limitato.shop and limitato.clothing chose their names for businesses that offer wearable fine art, babycakes.clothing is a black-owned crochet boutique with products created by cancer survivors, and bearwear.clothing, is a loungewear and comfort brand founded by MTV’s The Challenge and Ex on the Beach UK alum Rogan O’Connor. The Wrap Life, which offers authentic African headwraps, chose TheWrap.Life as its domain. Nnenna Stella, founder, says, “I just thought it was the perfect introduction. It’s the name of our company, and .life supports our mission – we’re doing things differently.” “We’ve seen a steady uptick in fashion-related businesses purchasing our domain names in the past four years, with 2021 showing a significant increase,” said Akram Atallah, CEO of Identity Digital. “Choosing the optimal domain is the basis of a successful digital branding and SEO strategy, and we are excited to see small as well as larger well-known fashion and apparel brands embracing descriptive domain names to make it happen.” Those interested in learning more about Identity Digital domain names should contact their preferred domain registrar to check availability and pricing. About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.

Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding Read More »

Chief Marketing Officer

The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer.

The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer. As part of MoneeMint’s commitment to building and delivering the world’s best ethical and transparent banking solution, we have appointed a world-class Chief Marketing Officer to join us on the journey on delivering a refreshing banking experience for our customers. About Sharon: Sharon is a highly accomplished and recognised Senior Marketing professional, with over 17 years of experience in marketing, earning a BA Honours in Graphic Communications. She has successfully built marketing functions from the ground up and helped to scale-up businesses globally.   Sharon has an affiliation and genuine passion for Start-Ups, whose personal experience will prove invaluable to MoneeMint’ s plans both in the short, medium, and long term.   Her knowledge of the market and what creates and breeds loyalty to a brand is second to none and she will be a huge asset to our Senior Leadership Team. Sharon is highly respected in her field and alongside winning a number of awards, has most recently been invited to join a panel of global marketing leaders to mentor and guide a wider community of 1.5Million marketers. Sharon has also been featured in a few business leadership and entrepreneur publications as the ‘Most Influential CMO to follow in 2022’, she has a career full of accolades including working with Liverpool Football Club, she also recently partnered with Universal Pictures on a promotional campaign for the Minions: The Rise of Gru. Sharon is an entrepreneur by nature and is currently involved in a few tech projects including running her own e-Commerce business selling Ethnic fashionwear.   MoneeMint’s Founder and Chief Executive Officer, Hassan Waqar, says: I am genuinely delighted to warmly welcome Sharon as our group Chief Marketing Officer. Her vast experience in this critical role as an accomplished and proven senior marketeer will add an additional dimension to our launch plans as the newest and freshest Neobank in the UK.   We are a team of experts with extensive experience within our chosen fields, we come together and form a formidable team. We are a bunch of innovators, technologists, entrepreneurs, and futurists all geared to one common goal: To build the greatest bank on the planet. At MoneeMint, we are uncompromising about attracting the best talent and I’m so genuinely proud that Sharon has felt inspired to join our class-leading Senior Leadership Team.  I have no doubt that she will have a huge impact on MoneeMint’s purpose, values and sustainable growth ambitions, to have a lasting impact on the customers and communities we are privileged to serve.     MoneeMint has very ambitious plans to take over the ethical banking market through the innovative products and services we are looking to offer initially in the UK and then wider across Europe and the GCC.    Sharon says: I’m delighted to join MoneeMint at this exciting time. MoneeMint is building the world’s best ethical bank, offering its customers a transparent, fully integrated, ethical, and refreshing banking experience, by putting its customers first and enabling them with effective financial management tools, ensuring everyone is on top of their finances. The value proposition appealed to me, as there is a need for a customer-centric ethical banking system, for too long traditional banks, have gotten away with not being open about where our investment and money are going, and banks are not aligned with customers’ ethical beliefs and principles. I look forward to building out the go-to-market marketing strategies and building the marketing function from the ground up and ultimately scaling MoneeMint globally. About MoneeMint: Fresh like the flavour of mint, an experience that reimagines how you think about banking.  A bank built for your smartphone architected around your lifestyle. Built on the foundations of socially responsible banking and innovative technology, we bring to you digital financial services that are intelligent, unique, and most important, refreshingly delightful. We are a team of experts with extensive experience within our chosen fields, we come together and form a formidable team. We are a bunch of innovators, technologists, entrepreneurs and futurists all geared to one common goal: To build the greatest bank on the planet.

The MoneeMint family proudly welcomes Sharon Shahzad as Chief Marketing Officer. Read More »