Lucas Carvalho Piccinin CEO | Founding Partner of NetConv Shop Lucas Carvalho Piccinin: Shaping the Future of Transparent E-Commerce Lucas Carvalho Piccinin’s journey as an entrepreneur is grounded in patience, thoughtful decision-making, and a strong belief in building for the long term. As CEO and Founding Partner of NetConv Shop, he has played a central role in creating a platform that addresses one of e-commerce’s most persistent challenges: transparency. His career path reflects a steady progression from structured financial systems to flexible, technology-driven innovation, guided by persistence, creativity, and strong human relationships. Rather than chasing rapid growth or short-term success, Lucas has focused on solving real problems through careful planning and consistent effort. This approach has shaped both his leadership style and the foundation of NetConv Shop. From Banking to Entrepreneurship Lucas began his professional career in São Paulo, where he worked in the banking sector until 2008. The experience helped him develop a strong understanding of systems, processes, and financial responsibility. Banking taught him discipline and the importance of accuracy, while also revealing the limitations of traditional models that often struggle to adapt quickly to change. In 2009, he moved to Cuiabá to work in a family business. This shift marked a turning point in his career. The move away from banking placed him closer to daily operations, people, and practical problem-solving. It was in this environment that Lucas gained firsthand exposure to the challenges faced by growing businesses, from managing inventory to making strategic decisions with limited resources. A defining moment came in 2015 when Lucas met Fabian, who would later become his business partner and the Lead Software Engineer behind NetConv Shop. Their shared interest in solving operational inefficiencies laid the groundwork for what would eventually become a scalable technology platform. What began as a response to internal business needs soon evolved into a broader vision for the e-commerce industry. Leadership Philosophy Built on Persistence and People Lucas attributes much of his success to three core personal qualities: persistence, creativity, and human relations. These values guide his leadership approach at NetConv Shop. He believes that sustainable growth comes from staying committed during difficult periods, thinking creatively when solutions are not obvious, and maintaining strong, respectful relationships with people. His leadership style emphasizes long-term thinking over short-term reactions. Lucas often highlights the importance of responding calmly and constructively, even when immediate circumstances are challenging. He believes that every action has a reaction, and decisions made today shape future outcomes. This philosophy influences how he leads teams, develops products, and navigates uncertainty. At NetConv Shop, leadership is not centered on hierarchy, but on collaboration. Lucas values open dialogue and encourages teams to contribute ideas, test assumptions, and learn from mistakes. This environment supports innovation while maintaining accountability. Innovation Through Real-World Problem Solving NetConv Shop was not created as a theoretical product. Its origins lie in a real operational challenge. In the early years, the business faced the demanding task of manually managing stock counts so that accurate data could be reflected in real time. For nearly three years, this process required intense effort and constant attention while Fabian worked on developing the underlying technology. This phase tested the team’s resilience, humility, and boldness. It was a period of learning that shaped the platform’s core purpose: providing transparency and control to e-commerce operations. Rather than cutting corners, Lucas and his partner focused on building a solution that worked reliably under real conditions. The next major innovation came with a strategic pivot. NetConv Shop transitioned from operating as a dark store to becoming a platform designed to serve other businesses. This change required a complete shift in thinking. The team had to reimagine their product not just for internal use, but as a flexible solution that could support different business models. This pivot demanded creativity and strategic clarity. It also reinforced Lucas’s belief that adaptability is essential for long-term success. Innovation, in his view, is not about constant disruption, but about listening carefully, observing challenges, and responding with practical solutions. Overcoming Challenges and Reaching Milestones The journey of building NetConv Shop was marked by significant obstacles. The early operational challenges tested endurance and trust within the partnership. Later, the platform’s transformation required careful planning and the courage to move away from familiar ground. Each challenge became a milestone that strengthened the business. The experience of manual operations helped shape a more reliable system. The platform pivot expanded NetConv Shop’s impact and opened new opportunities. These moments reinforced Lucas’s belief that problems often carry hidden opportunities. His approach to challenges is calm and reflective. Instead of reacting impulsively, he focuses on understanding the situation and choosing actions that support long-term stability. This mindset has helped NetConv Shop grow steadily while maintaining its core values. Vision for the Future Looking ahead, Lucas sees his future closely aligned with the work he is already doing. He values the nature of his role and plans to continue contributing as long as he can make a positive impact. His vision is not defined by titles or timelines, but by relevance and usefulness. For NetConv Shop, the future lies in expanding its ability to support transparent, efficient e-commerce operations. Lucas believes that businesses perform better when they have access to accurate, real-time information and the freedom to design systems that fit their needs. He remains focused on refining the platform and ensuring it continues to deliver meaningful value. His broader goal is to help shape a better future than the one that exists today. This belief influences how he approaches technology, leadership, and growth. Progress, in his view, comes from consistent effort and thoughtful reactions to change. Industry Impact and Recognition Lucas’s work has earned him several notable recognitions, reflecting both his leadership and the impact of NetConv Shop. These include Entrepreneur at NetConv Shop, Global Leadership Conclave 2025, World Top Leaders 2025, World’s Most Inspiring and Impactful Leader 2025, and The Most Transformative Business Leader 2025. While appreciative of these honors, Lucas remains focused on

Erwantho Siregar Finance Director at PT Duta Intidaya Tbk Shaping Sustainable Growth: The Financial Leadership Journey of Erwantho Siregar Strategic Finance Leader in Modern Retail Erwantho Siregar serves as Finance Director at PT Duta Intidaya Tbk, which operates Watsons Indonesia, and has built a reputation as a forward looking leader who combines rigorous financial discipline with a sharp eye for growth and transformation. With experience across multiple industries and markets, he brings a balanced perspective that connects governance, commercial agility and people development into one cohesive leadership approach. Early Foundations in Finance and Consulting Erwantho began his career as an assistant consultant, a role that exposed him early to complex business processes and the demands of managing diverse stakeholders. That initial experience laid a foundation in analytical thinking and communication that would later prove essential as he navigated increasingly complex responsibilities in finance and operations. Over time, he moved into roles that spanned internal audit, internal control and systems implementation, deepening his understanding of how robust processes underpin sustainable business performance. He contributed to SAP system reviews in Japan and Malaysia and played an active role in implementations in Thailand and Indonesia, gaining hands on exposure to how technology, data and controls intersect in multinational environments. Building Multidimensional Financial Expertise As his career progressed, Erwantho took on responsibilities in financial accounting, handling day to day transactions and monthly reporting that strengthened his grasp of core finance operations. This phase gave him a detailed view of how accurate recording, reconciliations and timely reporting form the basis for credible decision making in any organization. He then advanced into business partnering roles at managerial and senior managerial levels, entering the world of financial planning and analysis with a strong understanding of financial reporting, systems, internal controls and business processes. In these positions he was not only interpreting numbers but also translating them into insights that supported business development, stakeholder management and long term growth initiatives. Leadership Across Industries and Markets At finance leadership levels, Erwantho became more deeply involved in shaping finance organizations and influencing overall company direction. He has worked with multinational companies in sectors including manufacturing, pharmaceuticals, trading and services, which gave him a broad view of different business models and competitive dynamics. In many of these roles he contributed to turning around businesses to more profitable positions, focusing on restructuring, cost management, business development and competition analysis. Whether in mature or evolving markets, he focused on profitability improvement and targeted cost saving initiatives that protected essential activities while enabling growth. Core Qualities Driving His Success Three personal qualities stand out in his leadership journey. First is his ability to balance internal control and compliance with operational efficiency and commercial responsiveness, enabling him to guide stakeholders toward decisions that serve the long term interests of the company. This balance allows him to maintain strong governance without constraining the agility needed to compete in fast moving markets. Second is his analytical mindset, which he uses to provide practical recommendations for improving topline performance, margin quality and cost structures. He is not content with pure analysis, instead focusing on translating insights into actions and mobilizing teams across departments to achieve company objectives. Continuous Improvement as a Personal Discipline The third defining quality in his profile is a relentless commitment to continuous improvement in processes, performance and leadership. He regularly reviews company performance line by line through the profit and loss statement, searching for opportunities to enhance revenue, margins and efficiency without disrupting the core business. On the organizational side, he places strong emphasis on open communication and inclusive discussion to gain a fuller understanding of issues before making decisions. This approach not only leads to better outcomes but also strengthens alignment and clarity across the organization when new directions are set. Guiding Ideals: Integrity, Capability and People Integrity is the central pillar of Erwantho’s professional philosophy, especially in his role as a finance leader responsible for transparency and trust. He believes that delivering financial and non financial results must always align with core values while ensuring that the company complies with taxation, financial, trading and investment regulations. Alongside integrity, he focuses on continuously sharpening key finance capabilities, from financial and management accounting to forecasting, internal control and risk management. At senior leadership level, he adds strategic thinking, business partnering, digital awareness, commercial insight and cross cultural collaboration to his toolkit, ensuring that finance serves as a strategic partner rather than a back office function. Championing Sustainable Growth and Learning Cultures Erwantho’s outlook on growth is grounded in sustainability, both financially and organizationally. He aims to maintain healthy cash flow to support operations and investments, and to pursue top line growth while keeping expenses under disciplined control. For him, people are the foundation of a strong organization, and he actively promotes a learning environment where team members are encouraged to build their skills and capabilities. Guiding, sharing knowledge and motivating others form an important part of his leadership identity, reflecting his belief that strong teams are essential for long term success. Navigating Regulatory and Market Complexity Throughout his career, some of the toughest challenges have involved navigating new regulations and emerging business opportunities. When Indonesia’s National Health Insurance program was launched, pharmaceutical companies needed to submit tenders for drug inclusion, a process that required careful pricing and margin considerations over multiple years. Working with commercial leaders, he helped develop a strategic framework for pricing that balanced competitive bids with acceptable margins and future tender potential. This framework served as a practical tool for deciding when to participate in tenders and contributed to the successful inclusion of several drugs in the first year of the program and beyond. Designing Flexible Models for Complex Decisions In another challenging context, he dealt with the shift in Australia toward the use of generic intravenous solutions alongside patented alternatives. The task required comparing different pricing tiers for public and private hospitals while analyzing the cost structure of patent and generic products and the economics of the compounding facility.

Soumyodeep Mukherjee Associate Director – Genmab Architecting the Future: Soumyodeep Mukherjee’s Vision for an AI-Conscious Healthcare Ecosystem In the rapidly evolving landscape of modern healthcare, the convergence of artificial intelligence and biological science has created a new frontier for innovation. At the heart of this transformation are leaders who possess not only the technical acumen to navigate complex data architectures but also the strategic foresight to apply these systems toward meaningful human outcomes. Soumyodeep Mukherjee stands as a prominent figure in this domain, currently serving as the Associate Director of Data Products for Global Commercial & Medical Affairs at Genmab. His career trajectory offers a compelling case study in how data engineering, when coupled with empathetic leadership, can redefine the boundaries of what is possible in life sciences. The Genesis of a Data Visionary The story of Mr. Mukherjee’s professional life begins with a fundamental curiosity—a deep-seated drive to understand how raw information could be transmuted into actionable intelligence. In the nascent stages of his career, he recognized that the true power of data lay not in its accumulation but in its interpretation. He dedicated his early years to the rigorous construction of scalable data systems, focusing specifically on architectures that could empower superior decision-making processes within the healthcare and life sciences sectors. This initial phase was characterized by a hands-on approach to technology, where he immersed himself in the mechanics of data engineering. However, as his expertise deepened, so too did his professional scope. He gradually transitioned from purely technical roles into positions that demanded a synthesis of engineering skill and strategic vision. This evolution allowed him to bridge the often-wide chasm between the rigid realities of data engineering and the fluid necessities of business insights and digital transformation. Strategic Leadership at the Global Frontier Today, Soumyodeep Mukherjee operates at the vanguard of digital engagement for Genmab, a biotechnology company renowned for its innovative antibody therapeutics. In his capacity as Associate Director, he is responsible for enabling commercial data ecosystems that span major global markets, including the United States, Japan, and Europe. His role is pivotal in designing modern data architectures that do more than store information; they drive efficiency, foster automation, and ensure a seamless strategic alignment between business objectives and technological capabilities. His work supports a broad array of critical functions, from advanced analytics to artificial intelligence integration. By overseeing these complex systems, he ensures that the digital infrastructure supports the company’s mission to transform cancer treatment. This journey has been defined by a commitment to continuous learning and a relentless passion for using data to make a tangible, positive difference in the lives of patients. For Mr. Mukherjee, the ultimate metric of success is the human impact of the technologies he oversees. The Triad of Personal Success When analyzing the factors that have propelled his rise in the industry, Mr. Mukherjee attributes his achievements to three distinct personal qualities: curiosity, adaptability, and a synthesis of empathy and collaboration. Curiosity as a Catalyst For Soumyodeep, curiosity is an active, driving force rather than a passive trait. His desire to understand systems deeply—ranging from complex algorithmic structures to the nuances of organizational behavior—has been instrumental in his ability to see beyond the obvious. This intellectual inquisitiveness allows him to identify hidden opportunities for optimization that others might overlook. By constantly asking “why” and “how,” he uncovers the underlying mechanics of problems, paving the way for innovative solutions that address root causes rather than mere symptoms. Thriving Through Adaptability The intersection of technology and business is a space of constant flux, where today’s breakthrough is tomorrow’s obsolescence. Mr. Mukherjee thrives in this dynamic environment through a practice of radical adaptability. He continuously evolves his professional approach to stay ahead of emerging trends, ensuring that his strategies remain relevant and effective. This quality has been particularly vital in the biopharma sector, where the pace of scientific discovery and digital advancement requires leaders who can pivot quickly without losing sight of their long-term objectives. Empathy and Collaboration Perhaps most importantly, he places a high premium on empathy and collaboration. Leading global initiatives requires more than just technical authority; it demands the ability to build trust across diverse, cross-functional teams. Mr. Mukherjee has made it a priority to create solutions that resonate with both technical experts and non-technical stakeholders. By fostering an environment of mutual understanding, he bridges the gap between different departments, ensuring that complex digital projects are executed with a unified vision and a shared sense of purpose. A Philosophy of Ethical Intelligence Guiding his professional conduct is a principled commitment to making data “useful, usable, and ethical.” In an era where data privacy and algorithmic bias are major concerns, Mr. Mukherjee advocates for technology that strengthens transparency and inclusivity. He believes that the advancement of business goals need not come at the expense of human values. On the contrary, he argues that true technological progress must enhance human impact. As a leader, he aims to cultivate teams that think both strategically and creatively—teams that are not satisfied with simply building technological solutions but are driven to build new possibilities. On a personal level, he is motivated by the concept of democratizing access to intelligence. His vision is a world where data-driven decision-making is available to all, regardless of their technical proficiency, ensuring that the benefits of advanced analytics are shared broadly across the organization and society. Navigating the Paradoxes of Innovation The path to leadership is rarely without its hurdles, and Mr. Mukherjee has faced significant challenges, particularly in navigating the tension between innovation and governance. In highly regulated industries like healthcare and biopharma, the pressure to move quickly and innovate often conflicts with the absolute necessity of remaining compliant and secure. Managing this delicate balance has been one of the toughest obstacles in his career. He has had to find ways to accelerate digital transformation while strictly adhering to the rigorous standards that govern patient data and medical information. Furthermore, leading large-scale transformations involves harmonizing global standardization with

Venkata Raju Mallipudi Chief Technology Enterprise & Solution Architect – Coreium Venkata Raju Mallipudi: Architect of Technological Innovation and Leadership Origins of a Tech Visionary Venkata Raju Mallipudi’s professional journey started with an innate curiosity about the mechanics of systems and processes. He developed a routine of thorough research and analysis early on, examining current setups and investigating emerging technologies to enhance efficiency. This approach of relentless inquiry and personal development laid the groundwork for his career progression. In his initial phases, Venkata Mallipudi aimed for annual advancements in skills and responsibilities, even if formal promotions varied. Each role expanded his technical proficiency and strategic insight, propelling him from a software developer to executive leadership within 14 years of his 21-year tenure in information technology. He maintains a contributor’s mindset despite rising positions, valuing individual efforts that collectively drive team achievements. Venkata Mallipudi emphasizes proactive self-evolution over passive opportunity waiting, crediting this philosophy for his sustained growth and ability to foster high-performing groups. Core Qualities Defining Leadership Success Commitment stands as the primary trait fueling Venkata Mallipudi’s accomplishments, marked by undivided attention to every task from project execution to organizational shifts. He views unwavering dedication as the builder of trust, essential for enduring influence in professional settings. Exploration ranks second, reflecting his drive to probe beyond surface-level solutions into novel ideas, problem-solving methods, and operational improvements. This inquisitiveness positions him at the forefront of trends, bridging cutting-edge concepts with tangible organizational benefits. Empowerment completes the trio, shifting focus from command to capability-building among team members. Venkata Mallipudi cultivates settings where individuals assume accountability and take pride in outcomes, sparking intrinsic motivation and superior results. These attributes collectively underpin his evolution as a guide and innovator. Guiding Principles and Aspirations Venkata Mallipudi’s personal and professional compass centers on generating substantial value via technology, prioritizing societal and organizational contributions over mere hierarchical gains. He measures achievement by the positive changes effected in teams and communities rather than accolades. Continuous adaptation forms a key ideal, urging him to remain inquisitive and responsive amid rapid global shifts. He dedicates time to acquiring fresh knowledge, tracking developments, and applying insights to advance business objectives. Uplifting collectives drives another tenet, where leadership involves nurturing potential, sparking creativity, and acknowledging incremental victories. Venkata Mallipudi aspires to establish a heritage of ethical progress, leveraging tech as a catalyst for intelligent, enduring advancements. Coreium’s Strategic Offerings in Technology Coreium operates as a tech-centric firm delivering full-spectrum advisory and engineering services to banks, financial entities, and broad enterprises. Its emphasis rests on superior execution via inventive and dependable tech integrations. Specializations include advisory on technical matters, custom software creation, and MSOT implementations, guaranteeing mission-critical security and punctuality. These solutions balance steadfast operations with nimble digital progress, addressing intricate demands. Enterprise product engineering highlights scalable, protected platforms customized for high-stakes environments. Coreium Edge emerges as a premier SaaS tool, streamlining transformations with quicker rollouts, enhanced analytics, and optimized workflows. Cloud initiatives encompass migrations, hybrid setups, and infrastructure upgrades, alongside automated disaster recovery for resilient, self-repairing infrastructures. Innovations in automated testing, observability improvements, and AI-based monitoring provide visibility, swift resolutions, and reliability boosts. Coreium aims to equip clients with smart, automated systems yielding quantifiable returns. Navigating Career Challenges Workplace diversity in cultures and viewpoints presented hurdles for Venkata Mallipudi, given his direct communication style. Misalignments in approaches occurred naturally, demanding navigation without judgment in varied settings. Implementing transformations in expansive entities proved arduous, particularly with automation, cloud shifts, and procedural overhauls. He balanced novelty against reliability, supporting team acclimation through steady guidance and clear rationale. These trials enhanced Venkata Mallipudi’s adaptability, interpersonal skills, and value alignment, turning obstacles into catalysts for deeper resilience. Accolades and Milestones Venkata Mallipudi earned the Best CTO Award for 2024 from CIO Insights Asia, acknowledging his innovative leadership and commitment. At Standard Chartered, he garnered honors for guiding deliveries and tech evolutions effectively. His extracurricular pursuits in badminton and cricket yielded corporate tournament victories, reinforcing discipline and collaboration transferable to professional realms. Notably, Venkata Mallipudi represented the Malaysian Cricket Association from 2008 to 2020, where he played a captaincy role for Standard Chartered Malaysia and various external cricket clubs. His leadership extended beyond the workplace, inspiring teamwork and perseverance on the field as well. He continues to actively engage in sports, maintaining his passion for fitness and competitive play. Coreium has gained regional acclaim in East Asia for its MSOT advancements and Coreium Edge. The firm pursues further acknowledgments in the Middle East amid expansion efforts. These honors underscore persistent collaboration and ethical practices as keys to progress. Personal Mantra and Inspirational Sources Venkata Mallipudi adheres to the creed of perpetual learning, contribution, and enablement. He stresses knowledge expansion through diverse avenues, recognizing even minor inputs as vital to collective outcomes. Empowering others ensures shared, viable success, while viewing tech challenges as approachable with diligence simplifies complexities. This outlook permeates his handling of professional and personal pursuits. His parents serve as chief inspirations, with his father imparting strategic calm and goal orientation amid adversities. His mother taught selfless support and emotional insight, blending with familial lessons in honesty, rigor, and endurance to mold his comprehensive approach. Visions for Future Impact Venkata Mallipudi envisions scaling tech frameworks that deliver verifiable business enhancements, spearheading AI, automation, and data integrations for resilient operations. He targets bolstering organizational tech bases for optimal performance and collaborative growth. Passions lie in cloud evolutions, recovery automations, monitoring enhancements, and streamlined engineering, converting intricacies into efficiencies. He embraces roles as contributor or director, valuing both for their unique impacts. Mentoring emerging talents forms a personal priority, equating fulfillment with facilitated development and societal contributions. His path projects as an ongoing quest of discovery, ingenuity, and intentional influence. Guidance for Emerging Leaders Venkata Mallipudi counsels budding executives to maintain dedication, inquisitiveness, and humility. He asserts that impact, not status, gauges true accomplishment, illustrated by his hands-on involvement in coding and deployments regardless of rank. He urges treating difficulties as growth avenues, affirming tech puzzles yield