
Premium .social
registrations are up 485% MoM in Nov MTD vs. October
BELLEVUE, WA – December 6, 2022 – Shortly after Elon Musk purchased
Twitter for $44 billion, the social media platform lost more than 1.3 million
users,[1] and around
the same time .social domain registrations surged, per data from Identity
Digital,™ a leader in connecting the online world with domain names and related
technologies. For example, in the first two weeks of November, month-over-month
(MoM) .social top-level domain (TLD) registrations were up 435%.
“Volatility in social platforms that people rely on leads users to
take action to own their digital identity and content, which often starts with
finding a domain name,” said Akram J. Atallah, CEO of Identity Digital. “One
platform capitalizing on the Twitter shakeup is Mastodon.social, a distributed
social media alternative that boasts, “Social networking that’s not for sale.”
In a
Instead of creating a single unified platform, Mastodon allows
anyone to use open-source software to boot up a server that hosts a
Twitter-like community with its own rules. Together those servers form a
collective of interlinked communities dubbed the “Fediverse.” Users can join a
server that matches their interests and community standards, connect with
others on different servers, or block all content from a particular server
completely.
“Social media users understand that big tech doesn’t work without
them,” said Atallah. “They are making a stand to own their content and build
digital identities resistant to platform volatility and leveraging descriptive
domains like .social to do so.”
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs, such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, it enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.