Steve Taplin

Steve Taplin

A Visionary Tech Leader and CEO of Sonatafy Technology


Embark on a journey through the dynamic world of technology, and you will inevitably encounter the remarkable and inspiring story of Steve Taplin. As a seasoned veteran in the industry, a Forbes & Entrepreneur Magazine Featured Author, and the CEO of Sonatafy Technology, Steve has left an indelible mark on the landscape of Nearshore Software Development. Sonatafy Technology has revolutionized the traditional software development outsourcing model, providing US businesses with seamless access to top-tier software engineering talent from Latin America. Under Steve’s visionary leadership, Sonatafy has become synonymous with excellence, offering highly skilled, English-proficient software engineers who collaborate in the same time zone and possess an intimate understanding of the cultural nuances critical to success in the US market. With a remarkable career spanning entrepreneurial ventures, private equity and influential executive roles in Fortune 500 companies, Steve Taplin has not only solidified his position as a tech-industry luminary but has also emerged as an entrepreneurial force, propelling Sonatafy Technology to the forefront of the technology outsourcing industry.

The Foundations of Success

Steve Taplin’s journey into the technology realm began with an illustrious role at IBM, where he swiftly rose through the ranks as a Sales Executive. Renowned for his exceptional sales skills and deep technical expertise, Steve played the leading role in driving sales and securing complex digital transformation deals totaling over $230 million in contract value. He consistently surpassed quotas and goals, earning accolades and recognition within the organization. However, Steve’s thirst for knowledge and entrepreneurial aspirations knew no bounds.

Will at IBM, Steve completed his MBA degree in Entrepreneurship and became a published author in the book, Entrepreneurship – The Way Ahead. In an exclusive interview, Steve shared, “My time at IBM taught me the importance of staying ahead of the curve and embracing challenges head-on. The decision to pursue an MBA in Entrepreneurship was fueled by a desire to empower myself with the tools necessary to shape the future of the business landscape.”

From Corporate Success to Entrepreneurship

Fueled by an insatiable appetite for growth and innovation, Steve exited the corporate world and founded a niche private equity firm that would serve as the bedrock for his entrepreneurial endeavors. Over the course of 13 years, Steve deftly built a diverse portfolio of technology-enabled companies across industries such as Real Estate Investment, Lending, Telehealth, Securities Industry, and Digital Marketing. To increase exposure for these companies, Steve became a featured public speaker on entrepreneurship and investment strategies and hosted several radio shows on these topics. Under Steve’s guidance, the company experienced an exceptional growth trajectory, raising and skillfully managing a staggering $400M+ in assets while expanding its global footprint with a workforce of over two thousand talented individuals spanning across international territories. This period in Steve’s career not only honed his skills in P&L management, Technology Optimization, Strategic Development, Franchising, Pre-IPO Leadership, Global Expansion, and Digital Marketing & Lead Generation but also marked his emergence as a visionary entrepreneur.


A Unique Perspective on Success

While Steve Taplin’s entrepreneurial ventures soared to new heights, he remained keenly aware of the ever-evolving tech landscape. His journey took an exciting turn when he was enticed to return to IBM in 2016, this time as the Vice President – Strategic Outsourcing. Steve identified, cultivated, and oversaw large-scale, long-term outsourcing engagements in this influential role, driving explosive growth and profitability for IBM’s Global Services business. After closing over $480 million of strategic outsourcing deals for IBM, he was recruited to DXC Technology to serve as the VP of Strategic Pursuits, further broadening his perspective on successful business practices.

The Birth of Sonatafy Technology

In 2020, fueled by a passion for digital transformation and an acute understanding of the industry’s needs, Steve Taplin founded Sonatafy Technology. The company’s inception marked a strategic response to the growing demand for labor arbitrage with English-speaking software engineering resources in the same time zone. Leveraging his extensive background in Fortune 500 companies and entrepreneurial ventures, Steve crafted a well-versed vision for Sonatafy, emphasizing efficiency, quality, and client satisfaction. To accelerate the company’s growth, he completed a strategic acquisition of an existing firm headquartered in Mexico to help lay the foundation for growth.

A Culture of Growth and Excellence

As CEO, Steve Taplin attributes his success to a set of core values that have shaped his leadership style and company culture. Clear vision, strategic thinking, resilience, effective communication, and emotional intelligence are the cornerstones of his approach. Sonatafy’s internal culture thrives on continuous growth and learning, ethical conduct, collaboration, and well-being, with Steve championing the idea that the company’s strength lies in the people who work alongside him.


The Value of Sonatafy Technology in Changing Times

The COVID-19 pandemic significantly accelerated the adoption of remote work and remote teams. Businesses increasingly turned to outsourcing and contract workers for software development. However, traditional offshore outsourcing presented challenges such as language barriers, limited real-time collaboration due to time zone differences, miscommunication, and missed deadlines. Recognizing the changing dynamics of the industry, Steve and his team strategically developed Sonatafy’s model to combat these challenges head-on.


Unveiling Sonatafy Technology’s Offering

Sonatafy Technology has emerged as a well-established and diversified company, preferred by clients for best-in-class Nearshore software development services. With specialization in building custom software solutions for SaaS, healthcare, life sciences, and financial industries, Sonatafy strongly emphasizes software compliance, scalability, IP security, and long-term relationship development.

Headquartered in Scottsdale, Arizona with resources spread across Latin America, Sonatafy has the unique ability to build a powerful team of engineers that offers “same time zone” support for software development, testing, support, and maintenance for critical-path web and mobile applications.


Revolutionizing the Software Engineer Recruitment Process with Nexxus SaaS Platform

Innovation and operational excellence have been the cornerstones of Steve Taplin’s ventures, and his latest project, the Nexxus SaaS platform, stands as a testament to his unwavering commitment to increasing operational efficiencies through custom software solutions. For years, businesses have struggled with the challenge of finding the right software engineers for their projects. The traditional recruitment process often led to mismatches, prolonged hiring cycles, and significant resource wastage. Recognizing the need for a transformative solution, Steve Taplin and the Sonatafy team embarked on a mission to revolutionize the recruitment process by developing the Nexxus SaaS platform.

The Power of Nexxus

The Nexxus platform is designed to comprehensively assess software engineers, focusing on various crucial aspects beyond technical skills. It meticulously evaluates candidates’ development skills, business acumen, English proficiency (if applicable), cultural fit, and soft skills. This comprehensive approach ensures that businesses are connected with engineers who possess the technical expertise required for the job and align well with the company’s culture and values.

The Nexxus Community of Software Talent

Through rigorous interviewing and testing, Sonatafy has assembled a robust community of over 10,000 highly skilled software engineers in Latin America. This expansive pool of talent represents the largest of its kind in the industry, offering companies unprecedented access to top-tier developers who have been meticulously vetted and matched to specific business requirements.

Nexxus Platform: An Internal Success and a Future Offering

While currently utilized for Sonatafy’s internal operations, the Nexxus platform is set to become a game-changer for the broader industry. In 2024, Steve and his team plan to make the SaaS product available to other companies, empowering them to overcome the hurdles of the recruitment process and tap into a vast network of skilled software engineers.

The Nexxus of Efficiency and Excellence

Nexxus is a testament to Steve Taplin’s unwavering dedication to excellence and efficiency. With its comprehensive assessment and AI matching algorithms, the Nexxus platform has already garnered significant success and operational efficiencies for the Sonatafy team. As the platform expands to serve other companies, it has the potential to reshape the software engineering recruitment landscape, offering businesses a dependable and streamlined process to find the right talent for their projects.

As Nexxus prepares to expand its reach beyond Sonatafy and into the wider industry, it stands as a testament to Steve’s entrepreneurial vision and dedication to transforming how businesses find and hire top-tier software talent.


Excellence Backed by Experience

With over 100 years of combined technical leadership within the executive team, Sonatafy Technology prides itself on delivering high-quality software development talent, managed software services, and consulting. The company’s rigorous candidate placement and engagement process assures successful results when augmenting current software engineering teams, resulting in deadlines met with maximum performance. The company has won numerous prestigious awards such as “Top Software Development Agencies,” “Top Rated Software Development Companies,” Globee award for Startup of the Year in 2022 and made the prestigious Inc. 5000 list in 2023 for fasting growing companies, to name a few.


Steve’s Ultimate Advice for Aspiring Leaders

Aspiring leaders and entrepreneurs seeking a path to success can find inspiration in Steve Taplin’s remarkable journey. He encourages individuals to pursue their passions relentlessly, to work harder than others, and to lead through trust and guidance rather than intimidation. Steve humorously adds, “As always, you don’t have to recreate the wheel. Find people who have accomplished what you want and copy them!”

Steve adds one of his favorite quotes from Michael Jordan for inspiration, “Some people want it to happen, some wish it would happen, others make it happen.


Steve Taplin’s journey from an accomplished tech executive to a revered entrepreneur and CEO is a testament to his unwavering dedication, strategic insight, and passion for innovation. As he leads Sonatafy Technology to ever-greater heights, Steve remains an influential figure in the technology industry and an inspiring leader for aspiring entrepreneurs and tech professionals alike. His ability to combine business prowess with technical expertise, all while fostering a culture of growth and excellence, sets him apart as a true visionary in the tech world. Through Sonatafy Technology, Steve continues to revolutionize the landscape of software development outsourcing, solidifying his legacy as a trailblazer in the ever-evolving technology space. As we witness the continued growth and impact of Sonatafy under Steve’s guidance, we can only anticipate even more remarkable achievements in the future.