PR, Advertising & Marketing Maven
Marie Alexander: Owning Her Power
As movies make actors movie stars, the
glitzy world of social media makes public figures influencers.
Today, there is no doubt that the term
“influencer” is more than just a buzzword. It is a title given to
creators or public figures who have a popular agency or a huge following or fan
base. These influencers mark their presence by finding their audience, meeting
their needs, and creating highly relatable and authentic niche-specific content.
The stakes are high when an influencer or
creator becomes a brand. Developing a holistic communications strategy starts
with building brand awareness, maintaining one’s reputation, grabbing
audiences’ attention, building trust, and more. There is no end to the process
and its activities. Nevertheless, no brand can take these measures for granted,
which is where the PR agencies step in.
A creator and influencer must see things
from a broader perspective. PR agencies are perfect partners acting as meditators
between the brands and their audiences. Their understanding of situations allows them to respond promptly and
appropriately. Millions of PR agencies operate around the world today, but only a
handful manage to establish themselves in a way that is driven,
passionate, and forward-thinking.
With her vast experience and expertise,
legendary and futuristic leader, Marie Alexander, the Founder of Alexander PR Group is disrupting the market of Digital
Marketing and PR agencies.
Alexander PR Group (APRG) is an
award-winning, world-class PR, marketing, advertising, and public relations
agency with one of the world’s largest and most innovative digital marketing
Marie is a trendsetting creative director,
model, and advertising expert with 18 years of experience in the business,
lifestyle, and luxury sectors. She has worked with leading businesses all
over the world, including Fortune 500 companies.
Besides being an entrepreneur, she is also
a triathlete and an expert in finance. Through her patience, nurturance, endless stamina, and
long-term vision, she continues to
lead the advertising, marketing, and PR industries.
APRG’s CEO talks about her company, how it
became one of the top PR and marketing agencies, and its exciting future in
this interview. In addition, she describes her professional journey, her
accolades, mantra, motivating source, and more.
Providing us with a glimpse into the PR
industry, she discusses trends, obstacles, and her own in-house strategy.
Overall, there is a holistic perspective in the interview, and Marie has answered
the questions beautifully.
a Digital Marketing & PR Champion, you have a stellar reputation in the
industry. Was this where you expected to end up when you began your journey?
How did this success happen?
I have worked with 10,000 professionals
over the last 18 years, and directed 13,000 creatives. My last 167 PR campaigns
and events have been viewed by millions, especially after I won 12 global PR
awards. Hard work and meticulous planning are the keys to success.
is a leading PR and marketing agency. You have achieved global awards and
client success. What is your leadership style?
In terms of digital marketing,
advertising, and global PR, APRG is one of the top 10 agencies in the world. A variety of influences, including travel,
books, movies, and history, inform my original ideas. I am fortunate that so
many of them have become trend-worthy and memorable. In my role as a leader, I motivate and inspire everyone to become the best
version of themselves.
are you working on at the moment, and could you tell our readers about an
exciting milestone you’ve reached?
As a triathlete, I have worked with
medical professionals for more than three years. APRG represents leading
surgeons, specialists, and manufacturers of medical devices. Personal health
and wellness are of utmost importance. I am constantly urging my friends to
take better care of their health. Health is wealth.
it comes to achievements and recognition, what makes you stand out?
I strive for perfection as a person and experienced professional. Being an ENFJ-A protagonist, a Piscean
with a Virgo moon sign, and a triathlete makes me one of the most trustworthy
people. I am also known for my ability to work long hours and commitment to a
company or brand. It’s been said that I exude extreme order, structure,
cleanliness, and perfection. My warmth, engaging personality, charisma, and
talkativeness are typical of an ENFJ-A. According to Google, the ENFJ-A
personality type is the most powerful. This group is said to possess the
strongest people skills and excel in social situations, both online and in
are the latest PR trends shaping the industry?
organisation’s brand and image are shaped by a PR specialist. Buyers will
continue to place an emphasis on social consciousness in 2023, making it
essential to find media opportunities that are quality-driven rather than
quantity-driven. The importance of digital visibility and presence will be
equal to that of physical ones. Alexander PR Group strives to provide our
partners with effective opportunities to meet these market demands.
· In addition to its many accomplishments,
APRG is affiliated with many prominent athletes
and celebrities. What obstacles did you have to overcome to get APRG to where
it is now?
It was a chance
encounter that led me to it. Several serial entrepreneurs believed in me. I am thankful for all the opportunities I have been
given. My goal is to serve as many clients as possible worldwide. I believe the universe is
has the company evolved over the last couple of years?
Before and during Covid, we digitalized
all our work, reached huge numbers in one PR campaign, and won the Best Digital PR Agency award at the
World Association Communication Forum Davos Awards in Switzerland. I didn’t
expect to be fully digitalized so quickly. Nevertheless, I started the
influencer trend three years before it became popular.
of us has a person who inspires and motivates us. Who inspires you in your life?
It’s my dad. My alpha father was a
champion marksman, marathon runner, gymnast, and veteran art director for
Singapore Press Holdings. I am very much like my father and have always looked
up to him.
you have a mantra that you live by?
I have two. Firstly, your good deeds will
attract the good deeds of others. Secondly, treat others the way you want to be
does your business differentiate itself from competitors in the PR and
I possess a wealth of world-class experience and a unique personality. When it comes to creating world-class
ideas that are trendsetting, originality is my strong suit.
there any professional goals or experiences that you haven’t yet achieved?
Which one, if any?
The universe already knows what I want. My
life will unfold as the universe wills it.
is not easy to work in a PR agency as you face several challenges daily. How do
you make the work easy and smooth?
It takes decades of
trial and error to make the right decisions. Hiring people you can trust and
leading them with kindness is the best thing you can do.
an expert in PR, Marketing, Advertising, and Finance, what advice do you have
for aspiring professionals looking to establish a reputation in this industry?
Perfection comes from practice. To reap
rewards, you must work hard.
sets your company apart from other top companies in the world?
The following are easier to share as
· There is mutual respect between us and the brands.
· We are
innovation-focused and dynamic.
· We are mission-driven.
· I believe that
outstanding leadership = happy employees and customers/partners.
· Professional and
operational excellence are key.
are your future plans for APRG?
We already work with brands in the region
and around the world. Working with global
brands is something I want to cultivate, not only for the recognition, but also
to learn from them. Additionally, I am looking into setting up
remote offices in the US and Europe.
sectors do you prefer to work in?
I am passionate about health and wellness
for B2C, and B2B Finance & Tech. I also enjoy working with brands outside
my comfort zone as it pushes me to expand my knowledge. APRG is a very powerful PR agency. There is no
sector or person I cannot work with.
are the leading celebrities, politicians or government bodies that you are affiliated with?
When I meet a politician, I am often
mistaken for a minister. When I attend or grace an event, people assume I am
the boss of the event, a VIP, or the guest of honour. I usually sit at the VIP
table. In addition to having a network of leading public figures, ministers,
politicians, and CEOs of SEA & SG Fortune 500 companies, I also work with
leading celebrities and athletes with more than 300 million followers on IG.