Christine M. Roberts
CEO & Founder of Create Your Best Life (CYBL)
The coaching and leadership development industry focuses on helping individuals and organizations grow through guidance, support, and learning. It includes services like executive coaching, team building, leadership training, and personal development programs. Many companies use these services to improve employee performance, boost morale, and prepare leaders for future challenges. This industry plays an important role in both corporate and personal success. It often involves one-on-one coaching sessions, group workshops, and customized training plans. As businesses face fast changes and increasing competition, the need for skilled, confident, and emotionally intelligent leaders is growing. That’s why coaching and leadership development have become a popular and respected field around the world, helping people reach their full potential in work and life. Christine M. Roberts is a leadership coach, speaker, and the CEO and Founder of Create Your Best Life (CYBL). With a career that began in corporate America and evolved through personal transformation, she now helps high-achieving women lead with purpose, balance, and confidence. Christine’s journey, filled with resilience, empathy, and vision, inspires others to live intentionally. Through CYBL, she empowers leaders to take control of their lives, align with their values, and make confident, meaningful decisions.
A Journey Rooted in Purpose
Christine’s career didn’t begin with a straight path but rather with a deep desire to make a difference in people’s lives. She entered the corporate world and worked her way up to senior leadership roles, managing multi-million-dollar territories for major organizations. A significant turning point came when she was accepted into the Georgia State Robinson Executive MBA program without having a traditional undergraduate degree, an achievement that highlighted her capability, experience, and drive. It was during her corporate career that Christine began to understand that true leadership goes beyond strategy and execution. For her, it became clear that effective leadership is about helping people recognize their own potential and live in alignment with their values. This insight led to the founding of Create Your Best Life (CYBL) – a company focused on empowering leaders, especially women, to find clarity, purpose, and balance in their lives.
Over time, Christine has partnered with Fortune 500 companies, government bodies, and nonprofit organizations to provide leadership training, keynote speeches, and one-on-one executive coaching. Her career also includes impactful experiences with renowned institutions like The Disney Institute and The John Maxwell Company, where she learned the importance of emotional intelligence and a strong organizational culture.
Transformational Leadership and Recognitions: The Story of Christine M. Roberts
Christine lives and works by a set of strong values that shape every part of her life and business. She believes that each person has a unique purpose, and that discovering and living in alignment with that purpose is key to a fulfilling life. Guided by integrity, service, and excellence, always doing the right thing, focusing on making a real difference, and giving her best in every situation Christine has not only built a thriving business but also earned significant recognition. She was admitted into the Georgia State Robinson Executive MBA program without a bachelor’s degree, an exceptional honor. Her voice has been featured at major events like the Momentum Leaders Retreat, Coca-Cola Bottling HR Bottler Buzz, and the Terry College of Business Professional Women’s Conference. A sought-after guest on leadership podcasts and interviews, she shares her insights on growth, coaching, and purpose-driven leadership. Christine also serves as Board Chair of BMore Learning, a nonprofit supporting underserved youth, and CYBL signed a Master Agreement with Coca-Cola Bottling Sales & Service to deliver coaching and leadership programs that foster talent development and retention.
Thriving Through Detours: Christine’s Journey of Resilience and Purpose
Outside of work, Christine is a proud wife and mom to two college-going children. Her family once spent a whole year traveling across the U.S. in an RV, a journey that taught her the importance of being present and embracing detours. Fun fact: their adventure even led them to be featured on the TV show Going RV. Christine is also a sponsor of a children in El Salvador and Ethiopia through Compassion International, showing her deep commitment to community service and global impact. Through all her roles coach, speaker, entrepreneur, mother, and leader Christine lives by the words: Believe, Create, Thrive. She believes that no matter what happens to us, it’s our choices, mindset, and actions that shape the life we ultimately live. One of the toughest moments in Christine’s career came during the COVID-19 pandemic when she was laid off from Disney. It was a painful experience especially since the role felt like a “dream job.” But that setback became a turning point. With time to reflect, she realized that she wasn’t living in full alignment with her true purpose.
This unexpected pause allowed her to take a leap of faith and finally pursue what she had always dreamed of starting her own company. Launching CYBL was both scary and exciting, but it was built on a strong foundation of passion and a desire to help others. What seemed like a loss turned into a door opening to a new, more fulfilling chapter. Another challenge Christine faced was pushing for more space for women in leadership especially in male-dominated industries. Advocating for women’s executive coaching hasn’t always been easy, but it has been a vital part of her mission. She’s also had to learn how to grow a business while staying true to her values, a balance she continues to maintain with grace.
Beyond the Boardroom: Vision, Purpose, and a Life Well-Lived
Christine is excited about the future of CYBL. She envisions it becoming a nationally known brand for leadership and personal growth, especially for women. Her team is working on launching new leadership cohorts tailored for companies and expanding the CYBL Signature Coaching Program to include digital and hybrid formats. This will allow her to reach more people and create even greater impact. She also plans to write a new book that shares real stories of resilience, purpose, and leadership stories that inspire others to find clarity and move forward with courage.
What makes these goals achievable is Christine’s core set of personal qualities: resilience, empathy, and vision. Resilience helped her push through many challenges in life from growing up in a difficult environment to navigating personal losses and professional transitions. Empathy allows her to connect deeply with her clients and audiences, making her coaching truly transformative. And vision keeps her focused on long-term, meaningful change. Together, these qualities fuel her mission to partner with organizations that care deeply about their people and to leave behind a legacy of purpose-driven success.
Words of Wisdom for Aspiring Leaders
Christine’s message to future leaders is simple yet powerful. She believes that great leadership begins with self-awareness and understanding yourself is the foundation for effectively leading others. She encourages aspiring leaders to choose progress over perfection, reminding them not to wait for ideal conditions but to take action and adjust along the way. Christine also emphasizes the importance of letting your values guide you, especially during times of uncertainty, as they serve as a compass for making the right decisions. She advocates for continuous growth, recognizing that leadership is not static and requires ongoing learning and evolution. Most importantly, she urges leaders to protect their joy by making space for the things that energize and inspire them, both personally and professionally.